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James Fridley
Works at Fridley Web Services
Attended University of New South Wales
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James Fridley

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Time for the renewal to begin anew

Was at a cafe today giving out a link to my Melbourne cafe map and realised that now we are in 2016, all my maps are showing their age....

And so... the mission has begun anew to renew my Sydney map (and the other ones in due course). This map is still a work in progress, and so some cafes may need to be added, changed or rearranged... but at least I've made a start.

Want to see where it is so far..?? Then head to

In the good old "Value for Value" model, if you find any value in this map or its recommendations, feel free to support this project with whatever you think is fair at
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James Fridley

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Just finished listening to "Seveneves" by Neil Stephenson, and for a book that I thoroughly enjoyed the beginning, middle and even the start of the end, perhaps because I enjoyed it so much, it didn't finish in a way that seemed to complete the story. Certainly worth a read, especially if you are curious what would happen if the moon suddenly exploded into 7 pieces, but also because this is more of two stories than one. 
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James Fridley

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Happy public holiday day.!!!

For while I wish that this day was used to reflect on the lives, cultures, successes and failures of this wonderful country, with a focus on how through education, infrastructure and aspiration goals we can all strive to make it a better place for future Australians... we do a much better job having a BBQ, a brew or 6, throwing on those apathetic blinders, and having a ripper of a public holiday.

So I guess... if thinking too much isn't your thing, enjoy you day off, and remember that while Australia is (very) likely the best country to live in, it is only so because of the millions of lives, their experiences and sacrifices that we have what we have.

Mate, have a ripper of a public holiday day. 
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James Fridley

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Rain check on annual #FridleyWhiskyFest

Just in case anyone missed me mentioning it on Twitter, I am going to skip my yearly night at Baxter's Inn this year on Burn's night.

Instead, if you have the time, pour yourself a decent dram, and drink to good friends, great opportunities, and better days.

It'll no doubt be back on again next year. 
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James Fridley

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It is time to call an end to my #CanberraCoffeeHunt and head back north, but I do so with a better appreciation for how good the Canberra coffee scene is getting. Look forward to coming back again. 
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James Fridley

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Patience fading....
Future in the hands of others...

Maybe it time to forget about it all and just move on... or... continue to wait with a scotch in hand....

Hmmm... Option 2 will do for now... O_o 
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James Fridley

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The future....??

Not quite there yet ...O_o 
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Gong xi fa cai

Welcome to the year of the coffee monkey. 猴年送你五只猴 (Hóunián sòng nǐ wǔzhī hóu) "This Monkey year, I give you five monkeys (hopefully all who have delicious coffee for you) 
 ·  Translate
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James Fridley

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Sipping on my first espresso of the day, suddenly the "Material Girl" song starts playing in my head. It's too early for coffee guilt.... O_o 
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James Fridley

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Around and around the sun I go,
While where I'll stop no one knows,
At this point all I can say,
Is that I've survived yet another birthday.

Comparing this year to those long gone,
Is best avoided at this point in time,
But with a dram of single malt in hand,
Getting a year older doesn't seem so bad.

Many thanks for the Bday wishes, but more so, for the shared moments and friendships throughout the last year. 
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And for those playing at home, this is the last dram from my bottle of 12yr Hibiki Suntory Whisky. 
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James Fridley

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Why would anyone need a Donald Trump insulter...?? Oh... hang on a sec...
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Like shooting fish in a bucket.
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Looking like I'll be driving through Newcastle tomorrow morning. Any new AWESOME cafes worth trying out? Here's my old Newcastle #coffeehunt map for reference...
A quick run through Newcastle demands a great coffee or 4... :-)
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Go to Second fiddle in adamstown.
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  • University of New South Wales
    BA - Asian Studies (Adv Japanese; Industrial Relations), 1999 - 2003
    Advanced Japanese; Japanese Business Culture; Contract Law; Negotiation & Advocacy; Industrial Relations
  • University of New South Wales
    Masters of Arts - International Relations, 2004 - 2004
    International Relations, International Relations, US Foreign Policy, International Political Economy
  • Kyoto University
    KUINEP Exchange, 2000 - 2001
Digital Producer | Project Manager | Social Media Strategist | Early Adopter | Analytical Researcher | Web Developer | Japan Specialist | Coffeesseur
I am a generalist. Core elements of interest include "Social", "Research", "Tech", and "Creative" which combine to identify many more areas of focus. (Venn Diagram)

Some of the combinations include:
  • Demographics / Analytics / SEO
  • New tech / Early adopter / Integrator
  • PR / Design/ Branding / Strategy
  • Event Management / Networking / Problem Solving

Skill sets / tools / experience:
  • HTML, CSS, CMS, JavaScript, Adobe Edge Animate, GiMP, Inkscape, Audacity, Google Analytics, Wordpress, Squarespace
  • Twitter (4000+), Google Plus (8200+), Facebook (260+), LinkedIn (390+), Klout (Avg 55)

  • 5 star hospitality customer service background and event management (front and back of house

P.S. If you are looking for the full video of the animation I have in my profile, look here : "YouTube Link "
Bragging rights
Speaks fluent Japanese, basic German, has 2 passports, drinks far too much coffee (or not enough), is Lv12 Resistance Ingress Player
Digital Producer | Project Manager | Social Media Strategist | Early Adopter | Analytical Researcher | Web Developer | Japan Specialist | Coffeesseur
Front end web design, web strategy, social media integration, community management, all round geek stuff and consumption of plenty of single origin coffee
  • Fridley Web Services
    Entrepreneur, Start-Up, 2008 - present
    Fridley Web Services is a consultancy based digital agency that is focused primarily at the SME business market, assisting them in a range of online services. Each project taken on by FWS is unique and requires meticulous project management and ongoing customer support. Where possible projects focus on transference of skills to clients so that they can gain independent control of their online content.
  • Digital Citizens
    Co-Founder and Organiser, 2010 - 2012
    Digital Citizens was a special interest group of technology and marketing professionals dedicated to trending topics of key interest to the business and digital sector. Regular events are held including professional panels with audience Q&A. All events were live streamed, blogged and accompanied by a Twitter stream projected to the audience. Speakers included representatives from NSW and federal politics, Telstra, Microsoft and Academic speakers.
  • Tribe Research
    Discoverer – Project Management and Customer Service, 2010 - 2011
    Tribe Research was a market research company whose core services were market research, online surveys, customer relationship management, online surveys, quantitative analysis, and survey template design. I was employed at Tribe Research to design and deploy a refocused web presence that maximised its discoverability, and engagement of current and potential clients.
  • The Japan External Trade Organisation (JETRO)
    Research Officer – Australian and South Pacific Economies, 2005 - 2010
    The Japan External Trade Organization (JETRO) is a Japanese government organisation that promotes mutual trade and investment between Japan and the rest of the world. My role included researching the economic and trade conditions of the Australian and South Pacific economies looking for potential trade issues and advantages. Also worked closely with the business development team to identify and support potential business opportunities and trade partners.
  • The Australian Institute of International Affairs
    Councillor (Board Member - Not for Profit Organisation), 2005 - 2008
    The AIIA NSW is an independent, non-profit organisation, committed to the promotion of informed discussion among the Australian public on international issues and their impact on Australia. Members and visitors hear well informed speakers discuss international issues. My role included managing the team, budget consultations and event management.
  • ACCESS - Youth Network of the AIIA
    Chairman / Co-founder, 2005 - 2008
    ACCESS is the network for students and young professionals that I formed underneath the parent body f the AIIA. Its focus was to provide the opportunity to learn, network and exchange ideas at lectures, panel discussions, professional development seminars, social events and through various publications. As the founding chairman of ACCESS my role included management of ongoing relationships and roles within the ACCESS organising committee. I also started the process of expanding the ACCESS model in VIC, ACT and QLD.
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Belaroma is one of those Sydney coffee Roasters that does much more than you think quantity wise, and quality wise they are picking up their game. As a coffee snob I love the opportunity to visit a cafe that has multiple single origins of ha d for me to try it different methods, and this cafe always has something worth trying. With a recent push to increase quality in the cup, the variety of experience you can get here, from cold brews to single origin filter coffees, is getting better which is great to see. Always popular with the locals, it is worth a visit if you are in the area. Passion: 9/10 Crema: 7/10 Coffee: Belaroma
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Public - 2 months ago
reviewed 2 months ago
I have been going to Climb-Fit for years now, and it is still as good as it was on my first visit. While I would like to go more often, when I do go, being able to warm up on the bouldering wall, go to a circuit class in the gym, and then finish off downstairs on the rock walls, makes me feel like I've actually worked out. Certainly one of the best climbing gyms in Sydney, with great routes from start to finish.
Public - 2 months ago
reviewed 2 months ago
It is so nice being back here again. It's been quite a while between drinks (since I added them to my Coffee Train Map of Sydney), but the relaxed confidence of this place is still here. Serving Single Origin Roasters Killerbee as their house blend and having a single origin coffee ready for delicious black coffees is a wonderful thing to see. So next time you are looking for coffee in Mortdale (or Teacraft Tea), you should absolutely check this place out. Passion: 8/10 Crema: 9/10 Coffee: Single Origin Roasters (Killerbee)
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Public - 2 months ago
reviewed 2 months ago
Wandering the back streets of Nara, not really where I was, or where I was going, I came across Coffee Beans Rococo. Seeing their “Specialty Coffee” sign, and the roaster in the front window, my interest was peaked. As random cafes go, this place was amazing! Not only was the coffee delicious, the staff were attentive, and took the time to make recommendations. It certainly didn’t hurt that the person serving me won 2nd place in this year’s Japanese aeropress competition, as he was really knowledgeable about the coffee that they were serving. About the only caution is that along with the high quality of the coffee served here comes along a higher than usual price. That said, I think it is still totally worth it, and if you are in Nara, and love coffee, this is where you need to stop. Passion: 10/10 Crema: 10/10 Coffee: Coffee Beans Rococo
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Public - 4 months ago
reviewed 4 months ago
141 reviews
With time on my side, and free transport thanks to my Opal card, how could I not come down to Sutherland just to drink as much Whitehorse coffee as possible. While served quite alot around this area, there are far too few places to find Whitehorse coffee in central/northern Sydney, which is a shame. The passion for delicious coffee here is infectious, and the positive vibe the staff have here make it a pleasure to sit in and enjoy their broad range of coffee. Still one of my favourite cafes (if you hadn't guessed by now) in this area, and certainly worth checking out. Passion: 10/10 Crema: 10/10 Coffee: Whitehorse Coffee
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Public - 2 months ago
reviewed 2 months ago
Given that I have been attempting to find the best coffee in Kasai, finding a cafe serving Tokyo coffee shouldn't be a huge surprise, but... surprisingly... it is quite hard to find cafes in Kansai serving Onibus coffee, a popular roaster in Tokyo. The cafe at Len however is an exception, and not only does it have Onibus coffee, it does a fantastic job with it. As both an espresso and filter, it performed well. The staff here were great, and as a bonus to the English speaking traveller, from what I could see, all the staff could speak English. The other bonus this cafe has is the generous opening hours. More often than not in Japan the cafes are late to open (and late to close), but this means that it is sometimes hard to find a good cafe in the morning (when you really want one). So if you are visiting Kyoto, make sure to drop by and give these guys a try. Passion: 9/10 Crema: 9/10 Coffee: Onibus
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Public - 4 months ago
reviewed 4 months ago
Seeing a coffee roaster and a wide range of beans as you enter gives me a lot of hope for the quality of the coffee this store will produce, and the layout, with the Japanese stone garden views are wonderful, but if you are coming here just for coffee, it is probably a little over priced for what you get. Don't get me wrong, their selection of coffee seems quite extensive, and I have not been able to drink all of them, but the light roast blend and the single origin roast I tried were not the most exciting. That said, they weren't horrible, and if you are in need of a relaxing coffee, this still might be a good choice for you.
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Public - 4 months ago
reviewed 4 months ago