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April Dunford
1,225 followers -
I love startup marketing and sales.
I love startup marketing and sales.

1,225 followers
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April's posts

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Describing a startup as "Airbnb for X" or "Uber for Y" is more popular than ever. Here's why you might want to be careful about using a comparison to describe who you are.

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The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning. 

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From my talk this week at Startup Empire

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My slides from MoSo conference last week. 

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Slides from last night's democamp. 

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Some thoughts on SalesForce's acquisition of ExactTarget and what it means for marketers struggling with integration issues. 

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I get asked about email marketing a lot by startup marketers. This is a categorized lis of links I send out most often.

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