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Michelle McCormack
Works at Michelle McCormack
Attended School of Visual Arts, NYC
462 followers|40,132 views
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Michelle McCormack

commented on a video on YouTube.
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Why is she making us watch a full length commercial before getting to her content? You can't put barriers up to your content unless what you're giving me is so amazing and I know it. Unfortunately, I bet ‘her people’ don't even realize there's a YouTube setting that turns those off commercials. And that's the problem with Hillary. She doesn't get digital. Remember back when she ran against Obama? They both had hundreds of thousands of Twitter followers. Obama followed everyone back. Hillary followed 10 world leaders. It was a fatal mistake. It might seem like a minor issue compared to world issues. But this is communication. I want a president who is a great communicator - and today if you don't embrace and excel at digital communication you're weak.
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yoyomcg
 
+Michelle McCormack "I really thought it was a car or insurance commercial..."

it is.
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Michelle McCormack

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Cello's at the helm for this one! We are ready to hit the studios to record and we need your help! | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
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Thank you so much Michelle for all your support! You're the best!
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Michelle McCormack

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that air quotes thing was so funny
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#CES2015  Highlights
HIGHLIGHTS SAMSUNG VIRTUAL REALITY, OCULUS VR, MERCEDES SELF DRIVING CONCEPT CAR, SKULLCANDY #STAYLOUD PARTIES, SIR RICHARD BRANSON ‘SHARK TANK’, PARTY AT BELLAGIO, WANDERLU, CRAIN, MY SUITE AT THE...
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Michelle McCormack

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that is so awesome. 
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Have her in circles
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Michelle McCormack

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This winter, heavy storms have buried the city of Boston, Massachusetts in more than 30 inches of snow. And instead of retreating inside, cozying up by the fireside or snuggling up in a warm bed and away from the bitter cold, Bostonians jumped in. Literally.
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Michelle McCormack

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The Macbook Pro Giveaway - Take Your Computing to the Next Level With This Sexy & Powerful Machine
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The Next Web - Global Technology News, Business and Culture | http://www.thenextweb.com
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About the title: Deadpool normally refers to tech companies who go belly up, not brick and mortar. But, because I believe LOUiS demise is do to tech failures, the Deadpool attribute feels appropriate. 
Louis Boston closing is such a shame because it is the only cool retail store in Boston. Yeah there’s Barneys, but it’s a chain out of New York, right? I just read the owner’s blog post announcement...
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They never should have left Back Bay!
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Alex Shlaferman has made millions and been hauled away for how he’s spending his cash. He still can’t drink.
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People
Have her in circles
462 people
Printed Village's profile photo
Taylor Donner's profile photo
Bee F's profile photo
Wolf Connection's profile photo
Michael Sovereign's profile photo
georgeta ionascu's profile photo
scott o'brien's profile photo
Bryan Finocchio's profile photo
Muhammad Rizwan Khan's profile photo
Work
Occupation
Digital Director
Employment
  • Michelle McCormack
    Digital Director, 2008 - present
    Website Design / Digital Marketing
  • LoveTheCool
    Blogger, 2008 - present
  • Fashion Project
    Chief Marketing Officer
  • Annie Leibovitz
    Black and White Printer
  • Conde Nast
  • Martha Stewart
  • Wallpaper
  • XM London
  • Arnold Worldwide
  • Hill Holliday
    Interactive Producer
  • Hearst Publications
Basic Information
Gender
Female
Story
Tagline
Digital Director as LoveTheCool Digital Marketing
Introduction

I started LoveTheCool in 2008 after spending years working offline with NYC top magazines and online producing ad campaigns for global brands. Vogue Magazine, Uber, Instacart, Rockport, CVS, Arnold Worldwide, Hill Holliday, J. Walter Thompson are just a few of the brands I've worked with on digital ad campaigns and photoshoots. In 2011, I produced Fashion's Night Out in Boston for Vogue magazine. Vogue was quoted as saying "Boston raised the bar for FNO worldwide". FNO is still widely considered the most successful fashion event in Boston's history. I also founded the popular Facebook community Secret Boston. I grew SB organically and so the 60k are true fans - local Bostonians 18-34. Secret Boston was one of the first places Uber used to launch their car service in Boston in 2012. 


I am originally a photographer and web designer, and I have a highly developed eye and a knack for web copywriting, digital graphic design + engagement.  I can effectively facilitate all aspects of a creative campaign, from ideation and execution to management and measurement and, ultimately community building.

Bragging rights
Lived in 5 cities and 4 countries / American and European citizen / Lost all my belongings 3 times
Education
  • School of Visual Arts, NYC
  • Parson's School of Design, Paris
Public - a year ago
reviewed a year ago
This place I didn't even know existed til last year and it turns out to be one of the oldest spots in the city. I LOVE the original floors and ceiling. And the authentic, low ceiling and small spaces are a true indication of what it was like over 100 years ago - people were smaller! The bar downstairs is so groovy, modern heavy marble in an old school atmosphere. Amazing french fries, too!
Public - 3 years ago
reviewed 3 years ago
Another one that raised the bar for Boston. Amazing view, cool shows at night and parties, plus fabulous contemporary art. I would have given it more stars except it's starting to look really worn down on the outside - and not in a good way.
Public - 3 years ago
reviewed 3 years ago
They raised the bar in Boston when they came to town. Prada, Maison Martin Margiela, etc. xo
Public - 3 years ago
reviewed 3 years ago
8 reviews
Map
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I went here the other night on a business dinner. Honestly, amazing. I dig the interior so much, especially the the lighting - lampshades zover chandeliers = too groovy. And the heavy wood bar feels old school conservative, yet modern at the same time. Think it's because of the white... The food, so good I don't think I'm eating meat anymore - had so much! The only negative is their coat check policy. Basically they pile the coats up at the hostess station and then take them downstairs when you're seated. Seems weird. And one of the people I was w/ lost their iPhone and think it was probably dropped when the coats were moved. All and all though, I love the place and will definitely go back!
• • •
Public - 3 years ago
reviewed 3 years ago
You don't have to sift through low end gear to find amazing couture - it's all amazing. And cheap!
Public - 3 years ago
reviewed 3 years ago
Amazing food and they respect the digital culture!
Public - 3 years ago
reviewed 3 years ago