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Trish Kiley
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Trish's posts

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The Benefits of Ad Blocking
Here is a great article about digital advertising.  What must always remain a key priority in the digital content world is user experience - balancing the need for revenue generation via ads with delivering great content via a great user experience is param...

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Digital Magazine In-depth Study Results: Despite some views to the contrary, readers love digital magazines!  Some of the Key Study Findings: 41% of readers read 2.59 digital magazines per month - a 13.8% increase from 2015; while print reading declined sli...

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Our New Digital Magazine Viewer is Here!
Check out our new modern streamlined magazine viewer - with all the great features our clients love: See the full release here

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Digital Advertising - A Key For Publishing Success
Magazine publishers are struggling with the new realities of revenue as readers (and advertisers) shift their time from print to digital.  A key to success in this new world, is creating compelling digital advertising opportunities for advertisers.  Using t...

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Digital Magazine and App Technologies top the list of planned purchases for publishers in 2016.
According to a survey done by Publishing Executive magazine, top planned purchases including digital magazine technology solutions and App solutions. These are seen as key in driving advertising revenue in 2016. See the full survey here :

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Microsoft ends support for Internet Explorer's older versions on Jan. 12
Microsoft ends support for Internet Explorer's older versions on Jan. 12 If you're using Internet Explorer as your web browser, you have less than a week to upgrade to the latest version.   Starting Jan. 12, only the most current version of Internet Explor...

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Digital Editions: The Little Engine That Could Of Magazine Publishing
Forbes recently published an article on Digital Editions by Bill Rosenblatt who has studied the digital industry for some years and who we have the had the pleasure of working with. Bill makes some key points that sometimes get lost in the media hype within...

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Some Food For Thought About Apps
A great article by Media Briefing on the Economist's App strategy that deserves mention: Key points: if your brand is not big enough for your user to want to put on their home screen of their mobile phone, don't build an app; for publishers who do have a la...

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The Death of Flash
The days of Adobe Flash are
numbered. The experts say it is so because existing browsers cannot afford to
continue the battle of ongoing security threats and breaches. In addition, the
loading time for any flash file is exceptionally slow.  So browser maker...

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Publishers Get Caught in the Middle of the Apple-Google Strategy War
While Apple and Google continue to push their differing strategies along, publishers get caught in the middle.  The technology demands of extending a publisher's magazine content to both the web and App ecosystem can be costly and daunting. While we do feel...
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