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Tony Wessling
Works at CHROMIUM
Attended University of Michigan
Lives in San Francisco
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Tony Wessling

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This may not be a particularly popular idea, but after more than four decades under my own locomotion, I believe it's true.
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Tony Wessling

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Building a More Engaged Brand Culture: The Solution is Literally at Hand
At Chromium , one of our most deeply held philosophies is that brand = culture and culture = brand. You can't have a great brand without building the culture to support it – to live it. Any cursory reading of the business media makes it clear that remendous...
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Does the perception equal the reality? Not hardly: http://www.bicyclinglife.com/SafetySkills/SafetyQuiz.htm Will a helmet really make you safer? If you want to feel safer, then go ahead and helmet that head. But then you shou...
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I added a bit more detail about how American distillers are innovating to make single-malt whisky exciting.
Those words, which perfectly capture the ethos of what I call "Innovator Brands," were spoken by an American craft distiller, Richard Stabile, one of a new generation of whiskey makers who are disrupt...
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A smokey post on a new generation of Innovator Brand malt Whiskeys. Can be enjoyed neat or over ice.
Those words, which perfectly capture the ethos of what I call "Innovator Brands," were spoken by an American craft distiller, Richard Stabile, one of a new generation of whiskey makers who are disrupt...
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New blog post about how engaged employees help build strong brands, and how Chromium's CulturePulse® mobile app makes understanding employee sentiment easier.
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This post is kind of olive-grower wonky, but hopefully paints a picture of one of the greatest challenges involved in producing premium Extra Virgin Olive Oil on the California coast: Bactrocera Olea. There's very little avai...
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In what is hopefully just a fly in the ointment, "Restore Transportation Balance," an anti-bike, anti-pedestrian initiative supported by Republicans and bad-boy tech billionaire Sean Parker, has qualified for the November bal...
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Shameless plug and an entertaining teaser for the Chromium branding event on 3/13 in SF. Find the hidden discount code! Enjoy.
Plugging the next Chromium event on 3/13 in SF: I'm presenting a talk called "Building Exponentially More Powerful Brands," a rollicking exploration of ten straightforward precepts that anybody who's ...
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You're Invited 3/13: "Building Exponentially More Powerful Brands." Attendees include entrepreneurs, creative + marketing professionals. Great networking, cocktails and gourmet hors d'oeuvres. Check it out!
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Are celebrity endorsements worth the risk to brand value?
Once again, brands that thought they could borrow some magic from a celebrity find themselves swimming in confusion and controversy. From AdAge: Within hours, Mr. Armstrong's endorsement empire fell a...
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Occupation
Branding consultant
Employment
  • CHROMIUM
    Principal, present
  • The Wessling Group
    Founder, present
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Currently
San Francisco
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Branding and Creative Professional
Introduction
Tony Wessling is the Managing Principal of CHROMIUM, a branding consultancy that fosters innovation and transformation.
Education
  • University of Michigan
    Art & Design
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Gender
Male
Other names
Anthony Wessling