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Tony Wessling
Branding and Creative Professional
Branding and Creative Professional
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Consequences of Culture: How the blinkered focus on numbers is destroying financial services brands
“You should resign. You should give back the money you took while this scam was going on and you should be criminally investigated.” Ouch. Imagine if that was a public official leveling such a charge at you, the CEO of a heretofore well-respected financial ...

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Chromium Core Values


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Josef Müller-Brockmann, Swiss Modernist Branding Master
I am continuously impressed, to this day, by the clarity and ingenuity of visual expression by Swiss designers. A quick visit to  www.helveticbrands.ch  provides a dose of inspiration for any identity designer who is stuck in a rut. And a review of the work...

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This may not be a particularly popular idea, but after more than four decades under my own locomotion, I believe it's true.

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New blog post about how engaged employees help build strong brands, and how Chromium's CulturePulse® mobile app makes understanding employee sentiment easier.

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Building a More Engaged Brand Culture: The Solution is Literally at Hand
At Chromium , one of our most deeply held philosophies is that brand = culture and culture = brand. You can't have a great brand without building the culture to support it – to live it. Any cursory reading of the business media makes it clear that remendous...

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