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Wayne Tipton
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Keys to Understanding and Tracking Social Media ROI

  Social media return on investment (ROI) always comes up when talking to prospective clients.   Consequently, questions like what is the real value of a Facebook like, or a retweet always come up.  However, when it comes to ROI, “likes” and “retweets”…

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5 Smart Ways to Use Business Videos on your Website

Any company can benefit from using a business video on their website or social media.   However, many owners think their business video needs to go viral or be a Hollywood production to be effective. The sad thing is entrepreneurs miss opportunities to…

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Marketing, Everybody Thinks They Know It , But They Don't

Speaking from personal experience, I’m guilty of making all and more of the following mistakes.  I also believe the bumps and bruises I’ve suffered along the way could have been avoided if I had only… Poorly Defining the Marketing Strategy had a clearly…
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