As part of its campaign to get its employees to save more, the company’s CEO assigned them a very specific task: take a financial wellness assessment and retirement checkup. He also gave them the time to do it by creating a 20-minute companywide “blackout” on a Friday. During the blackout, no one could access their email or other systems. This empowered employees to schedule the task on their calendars and eliminated a huge barrier to engagement: time.
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