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Caddy Marketing and Communications, Inc.
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Creative, Cost-Effective Marketing Solutions for Small and Mid-Sized Businesses
Creative, Cost-Effective Marketing Solutions for Small and Mid-Sized Businesses

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CMAC #Marketing Tip Of The Day | Tuesday, January 23, 2018

Producing great content takes a lot of time, energy and effort. Many businesses, including numerous CMAC clients, struggle with the investment of time required to handle their #contentmarketing with a high degree of quality and consistency.

That's where today's tip comes in, courtesy of +MarketingProfs. What if you could save time on the content production front by streamlining your processes? Here are four suggestions for doing just that.
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Now that we're solidly into 2018, what can we expect in online #advertising trends this year?

The team at Adzooma created this very cool interactive #infographic that shares the firm's predictions. Check it out below. And for a larger version of this, just click on http://bit.ly/2rwOcwh.
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CMAC #Marketing Tip Of The Day | Wednesday, January 17, 2018
Think about the videos your company is posting to its #socialmedia accounts, and then consider this question: should you tailor your video content for different #socialmedia platforms?

The answer is a resounding yes, but many firms (maybe even yours!) lack the resources to do so. That's where today's tip comes in, courtesy of our friend at PR Daily. Here is an excellent guide on how to customize video for Facebook, Instagram, Twitter, and other platforms.
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What's the secret to a great speech? Although delivery, timing and body language are important, it all comes down to writing. Seriously!

For more insight on how to write a brilliant speech, check out this excellent infographic, which offers a helpful framework for those pursuing speechwriting glory. To see a larger version of this, just click on http://ow.ly/fe6h30hQHhr.
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CMAC #Marketing Tip Of The Day | Monday, January 15, 2018
Speaking of #socialmedia campaigns, and considering all those pesky algorithm changes, today's tip, courtesy of +MarketingProfs, offers some excellent suggestions on how to create engaging social media campaigns from beginning to end.

Regardless of what the algorithm does (or doesn't do), your efforts will be successful if you create awesome, engaging content. For more on this topic, just click on the link below!
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In case you haven't heard, Facebook is preparing some major changes, which will be rolled out in the coming weeks, to the News Feed algorithm which will make posts from brands (like yours and mine) and publishers less prominent. This will mean that companies and media outlets will have to work even harder (and probably pay Facebook more) to make sure their content is seen by their respective audiences.

It's always good to stay on top of important news and trends like this, so here is an excellent overview from +PR Daily of the changes, and how your company can adjust its strategy once the changes go into effect.
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CMAC #Marketing Tip Of The Day | Monday, January 8, 2018
Here is an excellent collection of resources to start off the week, and to help you and your company with its #PR program.

Here are 12 tools that can help you perfect your media relations, boost your social media success, write better copy, or craft outstanding content...and save you a bunch of time and effort in the process!
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Could your company benefit from working with select influencers? Contrary to popular belief, an influencer doesn't have to be a celebrity (although these are the most high profile). Instead, you can potentially work with industry experts, bloggers, and niche-market personalities.

To find out all influence marketing, and if it's right for your brand, check out this excellent #infographic from +MarketingProfs. For a larger version of this, go to http://bit.ly/2m8Q7kE.
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CMAC #Marketing Tip Of The Day | Tuesday, January 2, 2018
Ideally, your company's #socialmedia #marketing program should include a mix of both organic (non-paid) and paid social content. And that equates to such paid vehicles as promoted hashtags and tweets and promoted Facebook and Instagram posts, which tend to have the broadest reach and more effective targeting options.

To get the most out of your #Facebook #advertising, make sure to check out these suggestions from +Social Media Examiner in today's tip.
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A very #HappyNewYear to you! We're back in the office after a very hectic holiday season, and looking forward to a productive and successful 2018!

Are you keeping up with the visual Internet? If you're not familiar with the term, you're certainly aware that we're visual beings...and so are your customers; they respond favorably to imagery. In fact, and article with an image every 75-100 words get twice as many shares as those with fewer images. So that means your content needs to contain visuals.

For some ideas on how to do this, check out this excellent #infographic below. To see a larger version of this, go to http://bit.ly/2DV5XXw.
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