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Sandy Hubbard
Works at Integrated Media and Email Marketing Professional
Attended University of Michigan
Lived in Portland Oregon
5,699 followers|191,971 views


Sandy Hubbard

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Trish Witkowsky does great videos on folding techniques that printers and designers can incorporate into their pieces. Always fun to watch!!

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Sandy Hubbard

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Good stuff from Michael Brenner on content marketing....

Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don't care about the channe
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Sandy Hubbard

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To deepen your relationship with your email audience, you need to establish and maintain trust and credibility. Here are five ways you can be inadvertently losing trust and missing out on opportunities to integrate your relationship on other channels and through PRINT.

Doing email right will #HelpPrintThrive 

Here's my most recent article for +Deborah Corn and her wonderful monthly newsletter. Subscribe at 
In an email-to-print or cross channel campaign, the first step is to get emails opened. Sandy Hubbard shares 5 email mistakes printers and marketers make.
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YAY +Sandy Hubbard !!!
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Printing company owners bring me in to work with their marketing teams to get the ball rolling when they're stuck, lacking focus, or running out of time. 

Sometimes the marketing team itself brings me in to meet with owners and managers. I review and give feedback on what the team is working on and often act as the neutral third party when owners are hesitant to try a new strategy or make an investment in technology.

I can help the company set the strategy, build a team, evaluate and hire trustworthy contractors, get trained, and keep the momentum going.

I enjoy working in concert with other consultants who specialize in web development, social media, search engine optimization, and digital advertising. I can provide the print industry expertise when it's needed as well as the digital marketing overview that brings the elements into alignment.
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Finding new subscribers can be a big obstacle for companies starting an email marketing program. Here are some tips geared to printers that I wrote for the PrintMediaCentr monthly newsletter....

When building an email newsletter program using print to drive engagement and sales, you must build a 3-dimensional universe where your message can be shared.
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Great post by +Deborah Corn - amen, sistah! 
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Thanks!!! Your post is hot on my heels!! Was pretty close for a while there!!!
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True story. 
Does your group think print is too expensive or inconvenient? Stand up and remind everyone: Without members, the organization wouldn't exist. Print = members.
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Thinking about embracing inkjet #printing technology? Here are tips from +PC McGrew 

Pat McGrew shares why productivity, print quality and a world of new product options await those who embrace InkJet technology, plus tips to achieve success!
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Talks about "Past Authoring" and "Future Authoring" and how powerful this type of writing is for individuals at risk. 
The Writing Assignment That Changes Lives

What if one simple writing assignment could change you - or your kids - life? 

This is an interesting and important read. 

Give it some thought! 
Goal-setting closed achievement gaps in a recent experiment. The key element? Students put their thoughts in writing.
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My son wrote this for Print Media Centr! 
High quality printed booklets help to convey the automaker’s brand promise.
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Print-related post written by my son, Ben.......... 

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He's a chip off the old block! Great article. Printed media has so many applications.
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Another great post from +Lynn Hidy about how to visualize success in #sales and #telesales
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Have her in circles
5,699 people
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I maximize the best of digital and traditional media to find new customers for you and help keep the ones you have. Strategic print and digital content can open new doors to profit. Let's sit down and look at your marketing needs...I have the expertise to handle your most challenging projects.
Email Marketing, Content Strategy, Advertising and Sponsorship Sales, Print Journalism, Multi-platform Magazine Publishing, Integrated Media Consulting, Social Media Coaching, Twitter Chat Host, Video Presenter, Blog Writer
  • Integrated Media and Email Marketing Professional
    Strategic conversations with your best prospects to build credibility and keep your brand top of mind, present
    I specialize in improving the sales potential of your marketing program. I can help you move your messages out onto more platforms and reach new audiences. Email marketing and content strategy are my specialties. I have 30 years of concrete business skills in media and publishing to help you reach your goals.
  • PrintersNWTrader magazine - print and online
    Publisher, 1999 - 2011
    As Publisher, I was the executive in charge of all magazine operations and advertising sales. I pushed our coverage area out from Oregon and Washington to 14 western states and western Canada, as well as a large international online audience. For most of my tenure, I regularly won our corporate award for Best Net Operating as well as numerous sales awards.
  • PrintersNWTrader magazine
    Editor, 1989 - 1999
    I took pride in choosing, writing and editing complex technical articles and original news stories that were understandable and interesting. Our readers were printing professionals who needed to be aware of technology changes and trends. I created an editorial stylebook to streamline submissions by guest columnists. I shortened our production cycle from 10 days to 3 days. When I was promoted to Publisher, I was already in the process of transitioning the magazine from a manually pasted up product to a fully digital workflow. Digital features included FTP site, softproofing, collaborative workflow for offsite team members and customers, website and e-publication versioning, and more.
  • City of Vancouver/Clark County
    Video Producer/Director
    When I started, the department had minimal technology and little original programming. I built our local and statewide audience, increased programming to 24/7, wrote-directed-produced award-winning programming, created a program for sharing content with other municipalities, produced features for non-profit partners, specified and invested in ongoing technology upgrades, expanded capabilities to a full team of professionals operating two dedicated studios, a fleet of live-from-the-field vehicles, and an onsite head-end facility.
  • Devine Photography
    I sold professional photography servicesin southern California, from Santa Barbara to San Diego. I also supervised production staff and managed workflows. I developed many repeatable production processes to improve accuracy and quality in an extremely detail-oriented environment. I also created an in-house mentorship program to reduce training time for new and returning seasonal workers.
  • Graphics One
    Assistant to the Art Director
    Print production, paste up, typesetting, spectacular listening and diplomacy skills, ability to turn a customer idea into a comp for the art director, inspired workarounds.
  • Independent Media Consultant
    Video Training
    I developed a media business in college serving non-profit organizations. I provided video production, writing, publishing, documentation, data management, and training. Ongoing clients included Ann Arbor Parks and Recreation, Michigan Media Film Library, Grand Blanc Public Schools and others.
  • Just plain me
    How I am
    I am able to: > conduct myself professionally and consistently > manage detail-oriented projects > meet deadlines > manage time optimally > write concisely for diverse audiences > interface professionally with culturally diverse groups > thrive in a fast-paced work environment > adapt to changing priorities > be objective and respectful under pressure > work both independently and as a team player > make you look good > help you find new opportunities for growth and profit
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Portland Oregon
I help owners of printing companies achieve exceptional results with their marketing programs.
Email Marketing. Content Strategy. Multi-Channel Publishing. Advertising  Sales. Projects with Deadlines. I help you attract, earn, retain customers and make a profit while you do it.

#UsGuys Original
#HelpPrintThrive Founder
#PrintChat Co-moderator
#CPHC Pioneer

One of the pioneers on the Google+ frontier
I like beta testing new apps
Bragging rights
Some marketers would have you believe there's a line of ready-made customers walking past your front door and you simply have to wave them inside. Others will tell you there's no way to locate ideal prospects or measure your efforts. This what I suggest: Let's find out who your best customers are, calculate where more of them might be, and then create multiple channels with high quality information so that we can have compelling and relevant two-way conversations with them.
  • University of Michigan
    Bachelor of Arts Degree - Double Major with Highest Honors in English and Film-Video Studies * National Merit Scholar * Michigan Alumnae Scholar
  • University of Michigan Honors College
    Liberal Arts
Basic Information
Other names
@sandyhubbard, Sandy Hubbard, sandyhubbard, HelpPrintThrive
Sandy Hubbard's +1's are the things they like, agree with, or want to recommend.
10 Reasons to Update Your Business Website Before You Sell Your Company

Attract buyers with an updated website when selling your business.

Clash of Clans

Clash of Clans is an epic combat strategy game. Build your village, train your troops and battle with millions of other players online! Forg

Is A Google Penalty Causing A Drop In Your Online Profits?

Printers may blame marketing and sales for a decline in online profits when, in fact, it may be due to a Google penalty.

Print Changed My Life: How Daily Newspapers Made Sure I Turned Out Okay ...

I started reading when I was three.By the time I was seven, my parents struggled to make sure I was reading age-appropriate materials. The s

Stepping up to the plate for a $1,000,000 opportunity | LinkedIn

Have you ever been ready to take the big chance, to calculate your odds, to step up and hit the big one out of the park? I was there. I was

Open the Door with Email, Clinch the Deal with Print

Improve sales with tips on how to start an email plus print marketing program

Your Email Newsletter Sends a Strong Signal to Google | Print Media Centr

Email newsletters help boost search results and keep your website in front of prospects when they are signed into Google. #SEO4Printers

PSD Creative Cloud update improves font search, integration

Review of Adobe Photoshop Creative Cloud updates as of June 18, 2014

Pa$$words? - What the 'x_7¥¦&:¶¥An!?' | LinkedIn

We all know the importance of changing passwords and making them as complex as possible, so why do so many ignore the advice?Even the most s

5 Tools You Should Be Using in Google Keyword Planner | LinkedIn

Keyword research is a critical component in every successful paid search strategy. In fact, our internal data shows that search marketers sp

The Ideal Length for All Online Content

Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

How To Create A Powerful And Positive Customer Experience | Print Media ...

by Chris Echevarria. An excellent customer experience is really about giving them insight into the future or long term framework in which yo

Pantone Fashion Color Report Fall 2013 - Color trend forecast Pantone

Pantone Fashion Color Report: Fall 2013 Fashion Color Forecast from Pantone and the designers of New York Fashion Week.

53 Actionable Content Marketing Metrics | Heidi Cohen

Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with you

The Surprising Truth About High-Paying Clients And the Four Assumptions ...

Getting high-paying clients is an elusive goal for many freelance writers. It's not that high-paying clients don't exist. Or that there are

Why You Aren’t Getting Followed Back on Twitter - Slingshot SEO

Below is my three-part checklist for scanning Twitter profiles. This is critical to your social success on Twitter!

News and Features

An Unexpected Fork in the Road Printers NW Trader Ends Publication after 40 years. Sandy Hubbard, Publisher - Editorial from September 2011

Social Media Biz Summit Hiring Students to Handle Social Media - Social ...

There’s an assumption that college students, because they’ve grown up with social media, possess the knowledge and understanding of how to u

Vision 3 Summit

The Association for Suppliers of Printing, Publishing and Converting Technologies.

#usguys Blogger List - A List List - #usguys Blogger List - @xdeeps, @margieclayman, @josepf, @SMSJoe, @TomMoradpour, @milaspage, @NickKellet, @samfiorella, @Sher