The Science behind the Beer Goggle Effect or why everyone looks better after you've tipped back a pint or two.

Symmetry is an important aspect of what makes a face naturally attractive. Apparently drinking affects the part of the brain responsible for detecting symmetry and the result is deceptive, false beauty.

A study conducted with 64 students confirmed this. While sober students had no problems distinguishing between a symmetrical face and an asymmetrical face, the task was more difficult for those intoxicated, and seemed to affect women more than men.

Shared publiclyView activity