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True Influence
Reach 16 million verified B2B prospects and get behavioral and social insights on them
Reach 16 million verified B2B prospects and get behavioral and social insights on them

True Influence's posts

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In a 3rd follow-up article about marketing intelligence, Huffington Post writer and marketing expert Lewis Fein, turned to True Influence® CEO Brian Giese, this time to expand on his take on the art of combining technology and content to target prospects.

Is it all about the technology?

Not as much as you might think, according to Lewis Fein, who has been exploring the intricacies of marketing technology and the delicate balance between the science and art of the field in a series of Huffington Post articles prominently featuring insight from our CEO Brian Giese.

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Content managers now have their own secret weapon –Intent Signals. The internet runs on content generation and intention. Up until recently we have used our mighty SEO swords to slice through the content clutter and stand heroically before our target market. But the whole industry sharpened their blades and wielded their own unique SEO signatures putting us all on similar footing. The new warriors will be those who can read Intent Signals and provide relevance to their target group. Intent Signals will influence the way we generate content in the foreseeable future.

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This year True Influence will join 3,000 of our peers at the SiriusDecisions Summit 2017 in Las Vegas. It’s four days of B2B nirvana where we get to experience the unveiling of new innovations, data-driven best practices research, and the opportunity to network with an elite community of sales, marketing and product leaders. It’s taking place at The Venetian Hotel from May 16 -19.

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If you want to be on the cutting edge of marketing technology, this spring’s upcoming conference at the City by the Bay brings experts from across the field together under one roof for three days of special events. Some of the biggest names in the marketing industry will share their insight into the latest innovations in technology at the upcoming MarTech 2017, running May 9 through 11 in San Francisco.

We’re sending our reps to Martech 2017 (Booth #401!) to demonstrate the power of Intent Monitoring and participate in the conference – which also includes more than 60 different educational sessions, expert guest speakers and networking opportunities.

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In a follow-up to his March 2 Huffington Post article about marketing intelligence, marketing expert Lewis Fein again turned to True Influence CEO Brian Giese, this time to expand on his take on the role nurturing the right leads plays in providing the best customer service.

Why are leads so important?

“Without that information, a business cannot identify and cultivate the right prospects. It cannot earn the trust and confidence of the right consumers. It cannot enjoy the word-of-mouth marketing from the right evangelists, so to speak. It cannot transform itself from a business into a brand without the right shoppers. It cannot do any of these things without the right insights involving the right individuals. Period,” wrote Fein in the April 4 post.

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True Influence announced today the further international expansion of its Demand Generation Services. These regions now join the existing geographical offerings of the United States, Canada, the UK, Ireland, South Africa, Australia, New Zealand and India.

See the original PRWEB release below.

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As winter’s snow begins to melt away and shamrocks make way for Easter eggs, spring’s rebirth is the perfect opportunity to dust off the gray of winter and use the season of renewal as a springboard to consider new technology like the ever-growing artificial intelligence such as Intent Monitoring which uses data to help you get to know you potential prospects and current customers better, so you can ultimately be a better business.

To help you get started, we’ve gathered together some of our favorite posts from March to inspire you to make big moves that have the potential to change your company’s future for the better.

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Without Big Data you are a solo yachtsman without a compass trying to navigate across an ocean of information. You know there are resources to help you sail full mast but without Data-as-a-Service you don’t have a map to find your bearings. What are the chances of your ideal prospect finding you in the vastness of the internet if you don’t have a flare to put up in the big sky? Big Data lead generation and prospecting points you in the right direction at the right time to connect with the right prospects.

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Account-Based Marketing (ABM) is now a staple in B2B marketing. Recent technology allows for massive pipeline growth, better customer engagement and of course, higher ROI. But there is nothing new about ABM, in fact, it is over 50 years old and has powerfully transformed into its current scalable form, offering extensive revenue growth. Thanks to marketing automation, fact-based analytics, CRM and personalization, execution of ABM marketing strategies is easier, no longer labor-intensive and measurable. ABM signals a more thoughtful strategic movement in 21st century marketing.

As with most big things that are constant in our lives, ABM comes with its own set of assumed stereotypes. It’s essential to debunk these so that CEO’s can make more informed choices about employing ABM strategies that will turn their organizations into efficient, revenue-generating machines.

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Big Data equates to Big Business opportunities... The data gates have been opened and a steady stream of information is nourishing the B2B marketing landscape. But there are vital small data streams that are feeding this big ocean of intent.

Businesses are leaving clear trails of their research and interests across the internet and now we can track their digital clues in near real-time. This is the power of analytics based on behavioral intelligence (where you can identify spikes in interest for specific keywords compared to a baseline) and the companies doing the searching.

This information gives any business the edge. You can now see who is opening emails, clicking on landing pages and downloading. This type of information gives B2B marketers the ability to get in front of prospects and nurture their interest before they even visit your website or join a list.

Is Intent Signal Data the Future of Business Intelligence?
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