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Nancy Friedman
Works at Wordworking Name and Tagline Development
Attended UC Berkeley
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Nancy Friedman

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"It’s now conventional wisdom that the Baby on Board sign was one of the precursors to a more widespread change in parenting from a time when, to us, children appear to have been neglected to our present situation in which doting over children is every parent’s self-congratulatory purpose in life. But those Baby on Board announcements dovetailed with something else too, something we don’t normally connect them with: the decline in the United States’ spending on infrastructure. As we were begging people to give special consideration to this babied-up car or that screaming station wagon, even as we were increasingly crazed with protecting our own individual children, we were not exactly securing their future."
At some point in the early 1980s, a large yellow placard began turning up in the back window of cars proclaiming “Baby on Board.” At first it seemed a joke, an inadvertent high-sign that the... Read More »
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Nancy Friedman

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"Since ViralNova is unconcerned with pursuing the loftier matters of capital-J Journalism, there’s no business/editorial line the writers have to worry about crossing. Everyone can write posts and everyone can write ad copy. It’s a neat business proposition — two positions hired for the price of one." 
Unencumbered by so-called “journalistic ethics” and not beholden to institutional standards, ViralNova is free to pursue the types of “entertaining content” they excel at producing: material that is vaguely manipulative, mostly sappy, and wholly shareable. Here's how they do it.
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"When mainstream work-LARPing moves to chat, what does that pained, compromised, inauthentically polite-but-pragmatic email tone look like?" 
Slack, maker of extremely expensive professional chatrooms, is annexing online work culture at a stunning rate. The industry narrative doesn't quite cover it! Sure, a lot of companies are signing up and closing their Campfire chats, their Hipchats and their ...
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Nancy Friedman

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"I have to say that one of the biggest changes in my lifetime, is the phenomenon of men wearing shorts. Men never wore shorts when I was young. There are few things I would rather see less, to tell you the truth. I'd just as soon see someone coming toward me with a hand grenade." - Fran Lebowitz holds forth on fashion, cellphones, childishness, and Hillary Clinton ("I think her lack of style comes naturally"). 
Sartorial tirades from one of the most tailored and opinionated dressers in all of New York City.
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"Imagine that the characters in 'Downton Abbey' have suddenly decided, in Season 6, to put out a monthly magazine (the editors would all be Crawleys, the copy editors and fact checkers Hugheses and Bateses and Carsons), and you have a sense of the degree of professional immobility that exists at most magazines."  - from a review of Mary Norris's "Between You & Me: Confessions of a Comma Qeen"
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Nancy Friedman

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"What if other important things were crowdsourced? 'I need my gallbladder removed, everyone send in a video of their best surgery. Winner gets to do my surgery and wins $250'." - comment #6
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Nancy Friedman

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"The ideology of individual autonomy is, for good or ill, so powerful that it demands cars where trains would save lives, just as it places assault weapons in private hands, despite the toll they take in human lives. Trains have to be resisted, even if it means more pollution and massive inefficiency and falling ever further behind in the amenities of life." - Adam Gopnik
Credit PHOTOGRAPH BY ELLIOTT ERWITT/MAGNUM
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Gopnik just demonstrated his ignorance.
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Nancy Friedman

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"'I hate [the word] foodie because it’s cute, like pretty much all diminutives associated with eating,' he told the magazine. 'Veggies, sammies, parm...' 
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"Most importantly, each of the dishes on the menu—priced at fifteen dollars, regardless of size or ingredients—is made from edible things that most people would consider trash, and much of which would have been otherwise thrown away: broken razor clams, beet roots, cheese whey."
A pop-up restaurant in the West Village finds new uses for edibles we would normally throw out.
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“A lady said, ‘I really want to make a perfume that smells like my horse,’” he recalled. “I said, ‘Whoa.’ ”
Getting your own signature scent can cost thousands of dollars, by one estimate $30,000 to $50,000. For some women, it’s worth it.
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You keep using that word

+Nancy Friedman put up her latest post at Strong Language today, this time about brand names that sound "silly or scatalogical" to Americans.

Lots of us are familiar with Japanese brand names, but what about African or Italian? Or French?
Warning: English-centric post ahead. Mirth and mockery will be enjoyed at the expense of well-meaning auslanders who are unaware that their native brand names sound silly and/or scatological on our...
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"Any woman should run a mile from a man who uses the verb 'incentivize,' but things could have been worse, I guess. He could have said 'monetize.'” - Anthony Lane on "Fifty Shades of Grey"
Dakota Johnson and Jamie Dornan in Sam Taylor-Johnson’s adaptation of the novel. Credit Illustration by CONCEPCIÓN Studios
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I was in pain from laughing by the time I finished that review. Pony. BWAHAHAHA 
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Have her in circles
687 people
J Shore's profile photo
Subject + Verb's profile photo
Rochadi Laksana's profile photo
Gretchen McCulloch's profile photo
Milo Nickels's profile photo
Frank M. Palinkas's profile photo
duany perez's profile photo
Pippa Shoemark's profile photo
amit kaushik's profile photo
Work
Occupation
Name and tagline developer
Employment
  • Wordworking Name and Tagline Development
    Chief wordworker, present
Basic Information
Gender
Female
Story
Tagline
Name developer, bay swimmer, skeptic. Language, advertising, science, brands.
Education
  • UC Berkeley
Nancy Friedman's +1's are the things they like, agree with, or want to recommend.
Tucker Carlson - Wikipedia, the free encyclopedia
en.wikipedia.org

Carlson's early evening show, Tucker, premiered June 13, 2005, on MSNBC (originally entitled The Situation with Tucker Carlson). The sho

Granola - Wikipedia, the free encyclopedia
en.wikipedia.org

Besides serving as food for breakfast and/or snacks, granola is also often eaten by those who are hiking, camping, or backpacking because it

Madonna (entertainer) - Wikipedia, the free encyclopedia
en.wikipedia.org

Life and career. 1958–81: Early life and career beginnings. Madonna was born in Bay City, Michigan, on August 16, 1958. Her father, Silvio A

headsup: the blog: Polling sins: Lying is so rarely a good idea
headsuptheblog.blogspot.com

Polling sins: Lying is so rarely a good idea. Today's quiz: Is the president's approval rating higher or lower than it was last mont

What People Don't Get About My Job: From A(rmy Soldier) to Z(ookeeper)
www.theatlantic.com

What doesn't the public understand or appreciate about your job? You told us. We listened.