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Nancy Friedman
Works at Wordworking Name and Tagline Development
Attended UC Berkeley
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Nancy Friedman

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"It is odd that in other subjects—science, history, mathematics—we assume that everyone will proceed beyond the initial pedagogical simplifications to a more sophisticated understanding, but grammar and usage seems to leave many students stuck in the sixth grade." - +John McIntyre 
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"We’ve learned, by now, not to underestimate Donald Trump, but we’re still struggling to understand his rise. Why now? Why, when the United States is stronger and wealthier than it’s been since the Great Recession, are some voters suddenly receptive to nativist demagoguery?" - Jamelle Bouie
“First they ignore you, then they laugh at you, then they fight you, then you win,” goes the line attributed to Mahatma Gandhi. Typically, you’ll find ...
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"English spelling is not a game for the weak at heart, and it has nothing to do with higher literary culture the way French spelling does." - +Geoff Nunberg 
As the French debate spelling changes to their language, linguist Geoff Nunberg suggests that Americans take a closer look at some of the quirks of English.
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So, the entire English-speaking world is in agreement that there exists a single variety of the language whose pronunciation will form the basis of neo-English spelling. Good to know.
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"Antonin Scalia, who died this month, after nearly three decades on the Supreme Court, devoted his professional life to making the United States a less fair, less tolerant, and less admirable democracy. Fortunately, he mostly failed." - by +Jeffrey Toobin 
Credit Illustration by Tom Bachtell
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"Everyone wants to know the secret of how to use Twitter to reach their million potential customers. I will tell you the secret. You can’t do it. Twitter is not a giant megaphone. There is no mouthpiece. Those 300 million people, that glistening prize, are not waiting for your message. They’re not tuning to your channels. They’re choosing their own." - James Gleick
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Today's Strong Language post from +Nancy Friedman, on those not-quite swears. 
How the fuck did what the fuck become acceptable — nay, desirable — as a template for business names and ad campaigns? The obvious rhymes, the winking allusions, the no-apologies acronyms: It’s a W...
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Nancy Friedman

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"Not even 48 hours after my tweets first went viral, a Bay Area paper published an editorial blasting BART for 'playing politics' with service disruptions. Well, I hate to break it to you, but public transit has always been about politics, and pretending otherwise is either willful ignorance or cynical maneuvering that seeks to capitalize on people's general loathing of the political process." - Taylor Huckaby 
Faced with a flood of complaints during a messy commute, the official Twitter account of BART got frank about the system's woes. ​
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"A. People probably cap giclée for the same reason they cap president, chapter, or impressionism. We don’t know what that reason would be, so we lowercase it." - Chicago Manual of Style
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"The notion that you should always have a book _going_—that notion, which all real readers share, doesn’t flourish in many kids. Often, they look at you blankly when you ask them what they are reading on their own." -  David Denby
Among teen-agers in recent years, reading anything serious has become a chore, like doing the laundry or prepping a meal for a kid brother. Credit PHOTOGRAPH BY CHRISTOF SCHUERPF / KEYSTONE / REDUX
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"Three decades ago, the yuppie was viewed as a self-interested alien invader in an America that had experienced a solid 20 years of radical activism and meaningful progress in civil rights and women’s liberation. A generation and a half later, we have so deeply internalized the values of the yuppie that we have ceased to notice when one is in our midst — or when we have become one ourselves." - Teddy Wayne
This millennium has more in common with the money-obsessed 1980s than we may think. It just has a little more scruff and a little less swagger.
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"If you thought Yahoo’s weekend charrette between CEO Marissa Meyer and her design team was scary, try an extended process of more than a year of a non-designer CEO micro-managing the process." - review of Uber's new logo  
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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"The underlying issue of the Academy’s failure to recognize black artists is the presumption that baseline experience is white experience and that black life is a niche phenomenon, life with an asterisk."

The best thing I've read on #oscarssowhite , by The New Yorker's Richard Brody.
The failure of the Academy Awards to recognize black performers and filmmakers creates a dangerously circular system that robs the next generation of daring and diverse cinema. Credit Photograph by Toby Canham / Getty
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Have her in circles
719 people
Thomas London's profile photo
Robert McDonald's profile photo
yousief almrani's profile photo
Khurram Shahzad's profile photo
Ben Zimmer's profile photo
INEMESIT AKPAN's profile photo
Milo Nickels's profile photo
hareesh padmanabhan's profile photo
Nancy Davis Kho's profile photo
Work
Occupation
Name and tagline developer
Employment
  • Wordworking Name and Tagline Development
    Chief wordworker, present
Basic Information
Gender
Female
Story
Tagline
Name developer, bay swimmer, skeptic. Language, advertising, science, brands.
Education
  • UC Berkeley
Nancy Friedman's +1's are the things they like, agree with, or want to recommend.
Tucker Carlson - Wikipedia, the free encyclopedia
en.wikipedia.org

Carlson's early evening show, Tucker, premiered June 13, 2005, on MSNBC (originally entitled The Situation with Tucker Carlson). The sho

Granola - Wikipedia, the free encyclopedia
en.wikipedia.org

Besides serving as food for breakfast and/or snacks, granola is also often eaten by those who are hiking, camping, or backpacking because it

Madonna (entertainer) - Wikipedia, the free encyclopedia
en.wikipedia.org

Life and career. 1958–81: Early life and career beginnings. Madonna was born in Bay City, Michigan, on August 16, 1958. Her father, Silvio A

headsup: the blog: Polling sins: Lying is so rarely a good idea
headsuptheblog.blogspot.com

Polling sins: Lying is so rarely a good idea. Today's quiz: Is the president's approval rating higher or lower than it was last mont

What People Don't Get About My Job: From A(rmy Soldier) to Z(ookeeper)
www.theatlantic.com

What doesn't the public understand or appreciate about your job? You told us. We listened.