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Nancy Friedman
Works at Wordworking Name and Tagline Development
Attended UC Berkeley
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Nancy Friedman

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"What if other important things were crowdsourced? 'I need my gallbladder removed, everyone send in a video of their best surgery. Winner gets to do my surgery and wins $250'." - comment #6
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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"[G]reat authors apparently use singular they with impunity like other English speakers. It’s only those writers constrained for one reason or another to follow such rules (like psychology professors, who have to publish in journals that follow APA style) upon whom the full force of the ban falls. If there were a good reason for such a ban, one might expect the quality of writing in such journals to be higher than that found elsewhere; but inspection does not, alas, support such a conclusion." - +John Lawler via +Mike Pope 
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Karen Conlin's profile photoJonathon Owen's profile photo
 
That sounds like a burn.

Is that a burn? 
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How hard could it be to name a new product? Very, very hard. (Really. I do it for a living.)
To find the perfect brand, leave no word unturned.
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Thanks, Karen!
 
DELIGHTFUL!

Branding brain Nancy Friedman (@Fritinancy) shared this one this morning. See the history of "hue and cry" at the link.
I have a soft spot for very old words and idioms that are kept alive in contemporary brand names. Like this one: Hue & Cry Security Systems, spotted in Oakland, California. Hue and cry first appeared in English in the late 13th century “as an Anglo-French legal term meaning ‘outcry...
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"And that is what the debate about capital punishment in America has now devolved into: We are debating how many minutes of wheezing and coughing are too many, under a lethal injection regime so fundamentally unfixable that federal appeals court Judge Alex Kozinski is advocating a return to the firing squad." = +dahlia lithwick 
On Wednesday afternoon, in a ritual that has become increasingly—indeed almost numbingly—familiar, the state of Arizona administered a secret drug protocol that took almost two hours to kill a man. Joseph R. Wood III was sentenced to death in 1991 for shooting and killing his ex-girlfriend Debra Dietz and her father, Eugene....
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"In France, I was forced to confront the notion that some people saw small business as being a petty, money grubbing merchant who could not survive in the larger, more important world of state institutions and major businesses. Quite a shock, really." - +Eric Garland 
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Nancy Friedman

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"Any woman should run a mile from a man who uses the verb 'incentivize,' but things could have been worse, I guess. He could have said 'monetize.'” - Anthony Lane on "Fifty Shades of Grey"
Dakota Johnson and Jamie Dornan in Sam Taylor-Johnson’s adaptation of the novel. Credit Illustration by CONCEPCIÓN Studios
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I was in pain from laughing by the time I finished that review. Pony. BWAHAHAHA 
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LOVE this post at Strong Language from +Nancy Friedman.

I won't wreck it by telling you about it. Just click. Go. Read. But first set your coffee or juice or bourbon aside because you don't want to choke, right? Right. Go read.
In my work as a name developer I've yet to encounter a client who’s amused by riffs on swear words. But not all companies are taboo-averse, as I learned when I began looking into the uses of mother...
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Thanks, +Karen Conlin !
 
Behold +Nancy Friedman's sixth annual Airing of Grievances in celebration of Festivus.

And then go back and read the first five. TRADITION, I say. 
#RealEditorsProofBetter  
Hoist the bare aluminum pole, my friends: today is Festivus, which means it’s time once again for my favorite holiday tradition, The Airing of Grievances. For this year’s A of G—the sixth in a series—I’ve gathered some of the worst offenders from the world of marketing: the gaffes, goofs, and...
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"The 'American Revolution' was not a revolution. In a revolution, the people on the bottom end up on top. What happened in the British colonies that eventually became the United States was a beheading. The level of rulers at the very top, the British Crown, was lopped off." -  +Ronald Kephart 
I've said it before and I'll repeat it here: The "American Revolution" was not a revolution. In a revolution, the people on the bottom end up on top. What happened in the British colonies that eventually became the United States was a beheading. The level of rulers at the very top, ...
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"There is a big old world out there full of ghost people who are often dismissed with a footnote, as the court waxes eloquent about the 'dignity' of non-people—states and for-profit corporations." - +dahlia lithwick 
The more I think about it, the more I think this term will go down as the “thank you for not looting” term, more than the “it could have been worse” term. I understand that we are grateful that the court is inching right as opposed to hurtling there. But...
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"Looking around at the newly minted billionaires behind the enjoyable but wholly unnecessary Facebook and WhatsApp, Uber and Nest, the brightest minds of a generation, the high test-scorers and mathematically inclined, have taken the knowledge acquired at our most august institutions and applied themselves to solving increasingly minor First World problems."
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Have her in circles
683 people
NSUDE IFEOMA's profile photo
‫نا صر احمد‬‎'s profile photo
Elizabeth Engelberg's profile photo
Simon Gornick's profile photo
Jaime Sperling's profile photo
Amy Hoge's profile photo
Béla _mc's profile photo
Sven de Graaf's profile photo
andelis saba's profile photo
Work
Occupation
Name and tagline developer
Employment
  • Wordworking Name and Tagline Development
    Chief wordworker, present
Basic Information
Gender
Female
Story
Tagline
Name developer, bay swimmer, skeptic. Language, advertising, science, brands.
Education
  • UC Berkeley
Nancy Friedman's +1's are the things they like, agree with, or want to recommend.
Tucker Carlson - Wikipedia, the free encyclopedia
en.wikipedia.org

Carlson's early evening show, Tucker, premiered June 13, 2005, on MSNBC (originally entitled The Situation with Tucker Carlson). The sho

Granola - Wikipedia, the free encyclopedia
en.wikipedia.org

Besides serving as food for breakfast and/or snacks, granola is also often eaten by those who are hiking, camping, or backpacking because it

Madonna (entertainer) - Wikipedia, the free encyclopedia
en.wikipedia.org

Life and career. 1958–81: Early life and career beginnings. Madonna was born in Bay City, Michigan, on August 16, 1958. Her father, Silvio A

headsup: the blog: Polling sins: Lying is so rarely a good idea
headsuptheblog.blogspot.com

Polling sins: Lying is so rarely a good idea. Today's quiz: Is the president's approval rating higher or lower than it was last mont

What People Don't Get About My Job: From A(rmy Soldier) to Z(ookeeper)
www.theatlantic.com

What doesn't the public understand or appreciate about your job? You told us. We listened.