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Joanne Del Gigante
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Which trends should healthcare brands be paying close attention to when it comes to the Hispanic market in the United States?

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When it comes to reaching an audience with intent to buy, it’s hard to pass up search engine marketing (SEM) as a primary digital advertising channel.

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Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply.

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In an effort to help travel brands stay more relevant to Facebook users, the leading social media network has re-launched its Dynamic Product Ads platform.

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“Is my marketing strategy working?” This seemingly simple question vexes marketers and often goes unanswered, despite endless debate and voluminous analytics reports.

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While Millennials have stolen the marketing spotlight in recent years, a new market segment is now emerging called the iGeneration, or Generation Z, and brands can’t afford to ignore them.

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Yesterday’s Google Performance Summit marked a significant period in the search engine giant’s history.

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Consumer behavior has fundamentally shifted in the healthcare space over the past few years, and online content has evolved from a peripheral marketing tactic to a core engagement channel. Find out why it’s important for healthcare brands to consistently develop high-quality digital content.
Our new #infographic shows how important is it for #healthcare brands to consistently develop high-quality digital content.
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