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Scary, brilliant, and interesting all at the same time.
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Marina Smolenets's profile photoYevgeniy Korabelnikov's profile photo
 
Yep, and we at Dotomi get all of that data from Target! The one thing though is that we employ a third party intermediary which completely cleans up all PII data so we never even see it.
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