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Marco Pacifico
Lived in Waterloo, ON
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Marco Pacifico

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Fred Peters originally shared:
 
Interesting way to look at the recent U.S. debt and deficit problem.
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Fraser Harris's profile photoMarco Pacifico's profile photoTim Darragh's profile photo
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Damn, we live in a scary world... seems like it could all go to hell at any moment. And what control do we have over it? None.
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Marco Pacifico

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Things move fast...
Larry Page originally shared:
 
We are in the middle of our quarterly earnings call right now. Here are the remarks I just gave. One key stat: Over 10M Google+ users!

-Larry
----------
Good afternoon everyone--thanks for joining us today

It’s exciting to be on the call today and to share directly with you the progress we have made in my first quarter as CEO

As you will have seen from our press release we had a great quarter--with revenue up by 32 per cent year on year and a new record for quarterly revenue at over $9 billion!

We have substantially increased our velocity and execution this quarter--a key goal of mine since taking over as CEO

It’s why I created a new, product focused management structure--with a clear leader responsible for each product area

This new management team is working together fabulously … and has already achieved a lot in just three months

First we launched Google+ to field trial invitation only

Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to improve the overall Google experience
Circles let you choose with precision who you are sharing with. Not surprisingly this has been very well received, because in real life, we share different things with different people.
Hangouts allow for serendipitous interactions. Like in real life when you run into a few friends. It gives you seamless and fun multi user video and it’s really amazing!

Last quarter, we launched the +1 button in search results and ads--enabling users to recommend stuff they liked, and have those recommendations show up in the search results of people they know

This quarter, we released +1 buttons to the entire web, and many sites like Huffington Post, the Washington Post and Best Buy have added +1 buttons

Google+ is still only in field trial with limited access as we scale the system
Users have to be invited, sign up with a profile in order to use it

However, the growth on Google+ has been great--and I’m excited to release some new metrics for you today
Over 10M people have joined Google+
Great achievement for the team

There’s also a ton of activity
We are seeing over 1 billion items shared and received in a single day

Our +1 button is already all over the web
It’s being served 2.3 billion times a day

So while we have a lot of work still to do, we are really excited about our progress with Google+

Google+ is also a great example of another focus of mine--beautiful products that are simple and intuitive to use and was actually was one of the first products to contain our new visual redesign.

We also launched that beautiful, consistent and simpler design on our home page, Gmail and calendar with many more products soon to come.

Greater focus has also been another big feature for me this quarter--more wood behind fewer arrows

Last month, for example, we announced that we will be closing Google Health and Google PowerMeter

We’ve also done substantial internal work simplifying and streamlining our product lines

While much of that work has not yet become visible externally, I am very happy with our progress here

Focus and prioritization are crucial given our amazing opportunities

Indeed I see more opportunities for Google today than ever before

Because believe it or not we are still in the very early stages of what we want to do

Even in search … which we’ve been working on for 12 years there have never been more important changes to make
For example this quarter we launched a pilot that shows an author’s name and picture in the search results, making it easier for users to find things from authors they trust.

Of course when we started doing search, people thought we were crazy--they said there was no money to be made in search over and above a bit of banner advertising

Most new internet businesses have had the same criticism

Fast forward to today--it feels like we are watching the same movie again in slow motion

We have tremendous new businesses being viewed as “crazy”
Android
We actually have a new metric to report of 550,000 Android Devices activated a day!
That’s a HUGE number even by Google’s standards
Chrome
It’s the fastest growing browser
With over 160 million users

People rightly ask how we will monetize these businesses?

And of course I understand the need to balance the short term with the longer term needs because our revenues and growth serve as the engine that funds our innovation

But our emerging high usage products can generate huge new businesses for Google in the long run, just like search
And we have tons of experience monetizing successful products over time

Well run technology businesses with tremendous consumer usage make a lot of money over the long term

I think about our products in three separate categories

First, there is search and our ads products, the core driver of revenue for the company. Nikesh and Susan are going to talk more about ads later in the call

Next, we have products that are enjoying high consumer success--YouTube, Android and Chrome. We are investing in these in order to optimize their long-term success

Then we have our new products--Google+ and Commerce and Local. We are are investing in them to drive innovation and adoption

Overall, we are focused on long term absolute profit and growth, as we have always been--and I will continue the tight financial management we have had in the last two years, even as we are making significant investments in our future

I would like to finish on our people

Great companies are no greater than the efforts and ingenuity of their people

So continuing to hire the best, keeping them happy and well rewarded is crucial to our future

Many of you will be interested in hiring--whether we hired a few hundred more or less than you expected this quarter. But we will optimize headcount for the long term and the opportunities we see

So I’m happy with the investments we’ve made in people, though we’re probably even a little ahead of where we need to be with headcount growth at the edge of what is manageable now

It is easy to focus on things we do that are speculative (e.g., driverless cars) but we spend the vast majority of our resources on the core products. We may have a few small speculative projects happening at any given time, but we’re very careful stewards of shareholder money -- we’re not betting the farm on this stuff.

All of us at Google want to create services that people across the world use twice a day … just like a toothbrush!

And we strive to make those services beautiful, simple and easy to use

That way we can provide huge benefit to the world

We have made a good start but we are at only 1 per cent of what’s possible … Google is just getting started … and that is why I am here--working hard to lead this company to the next level
Thank You. And again, we had a great quarter.
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Fraser Harris's profile photoMarco Pacifico's profile photo
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Ah. I guess he was sticking to talking about consumer-facing products.
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Marco Pacifico

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It's so true. It makes G+ so sticky. And the absence of this was the reason I struggled to get into Google Wave.
David Rogers originally shared:
 
Why the Google+ Notification Window Is Its Killer Feature

One feature of Google+ which I haven't seen much discussion of yet is its notification window, which I believe is in many ways the most innovative part of the G+ user experience to date.

By "notification window," I mean the spot where my name, a numerical counter, and a "share" button all appear on the top right corner whenever I am on a Google web property (Google search, my homepage; Google Reader, where I am a lot; Gmail; YouTube; GMaps; etc.) [See attached photo below]

The notification window is awesome for a number of reasons:

1) Non-intrusive notification. Just by noticing the "counter" number at various points during the day, I am always aware if there are G+ items I might want to take a look at, including:
- messages to me, or comments referencing me, on G+
- comments or replies to my own posts on G+
- new comments on someone else's post that I commented on
- new people have "added"/"followed" me on G+
This works so well, that I am about to unsubscribe 100% from any email notifications from G+. I love anything that allows me to avoid sending alerts to my Inbox.

2) Browse your notices & respond without leaving your web page. When you click on the numerical counter, you get an incredibly useful dropdown little window. It allows you to not only scroll through the notices that I mentioned above (e.g. "David Glick and 2 others have commented on your post"). It also allows you to click on that to another layer of detail, where you can see comments and respond, see who added you and add them back to one of your own circles, etc. And you can do all this without opening up a new web page, but just within the drop down notification window that overlays the top right of your web browser. Phenomenal user experience design.

3) Easy sharing. This needs to grow, but I already love that I can use that "share" in my notification bar to share any article from within a Google property (i.e. anything I read in Google Reader) directly to G+ without leaving the page. This is similar to why I love Bit.ly browser extensions for sharing anything on the web directly to Twitter. I can't wait for the equivalent G+ bookmarklet or browser extension for Firefox.

The notification window is so helpful that I want it with me on the Web anywhere. I hope there is an extension soon where I can just add it to my toolbar on my browser, so that I can interact, check in, and share to G+ from anywhere on the web, without having to leave the page.

How are you using the notification window? Is it shaping your experience of Google+?

-David Rogers
author, "The Network Is Your Customer: 5 Strategies to Thrive In a Digital Age"
http://thenetworkisyourcustomer.com
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Marco Pacifico

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Even though all the functionality exists on the mobile version of G+ it feels so constrained and oddly fragile. Really need a native app for iPhone. How else am I going to lounge and surf? (It's hard to relax with my laptop after being on it all day.)
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Kenbond Ma's profile photoChris Wiggins's profile photoKristina Simmons's profile photo
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Agreed!
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Marco Pacifico

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David Yonge-Mallo originally shared:
 
Circles are useful for more than just sharing with others

I have a "Read later" circle and a "Drafts" circle, both of which include only myself.

When I see a post I want to read later, I share it only with my "Read later" circle. Then when I have some time, I open that circle and read through (and delete) the saved posts.

When I have an idea for a post, but no time to write it, I draft a rough version and share it with my "Drafts" circle. I can edit the draft by using "Edit this post" from the dropdown menu. When the post is complete, I just copy it to a new post that I can then share to my circles, after which I delete the draft post.

You can easily extend these ideas to collaborative sharing and editing.

Have fun!

#protips
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Marco Pacifico

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Still struggling with the best way to label circles. Is it by relationship-type (family, friends), content-type (tech, travel), or motivation (geek out, get a laugh)? Is it all of them at once, with overlap between circles?

In most cases, I still end up defaulting to everybody. Maybe it's because I'm still using Google+ like Twitter, and so I don't care/don't want to limit who sees my posts.
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Fraser Harris's profile photoNik Badminton's profile photoMarco Pacifico's profile photoCary Newfeldt's profile photo
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Dan, totally agree.

Cary, oh man that's hilarious - and summarized perfectly!
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Marco Pacifico

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Good summary here.
Jason Chan originally shared:
 
Pogue gets it mostly right in his review of G+
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Marco Pacifico

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New blog post: Can an agencies ever be like web startups? And if not, will they ever be able to create the next killer app? And if not, what can be done?
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In his circles
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Have him in circles
160 people
Karin A's profile photo
Adrian Chong's profile photo
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Per Stenius's profile photo
Ryan George's profile photo
Marty Yaskowich's profile photo
Brenda Fiala's profile photo
Matt Jaksic's profile photo
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Digital Marketing
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Hi, I'm Marco. If you don't already know me, here's a summary:

I live in Vancouver where I work for a digital agency, Blast Radius. I like to share/read/talk about emerging technologies, business innovation, and digital marketing. Pretty much anything related to the internet.

If you feel like clicking around some more, check out my other sites on the right.
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Waterloo, ON - Vancouver, BC
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