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Kate Portman
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BLOG POST - 10 tips to build trust online

Trust is the key element driving today’s online business so here are my 10 tips on how to gain your customers' trust via your website and online marketing

http://webandpen.co.uk/blog/selling-products/ten-tips-to-build-trust-online
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In our latest blog +Kate Portman challenges the traditional idea of red wine and cheese and instead suggests that white wine is an option that is worth considering.

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From LP to cassette tape - Early responsive design

Thought you'd like this +Scott Poulson
#responsivedesign  
 

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5 RULES FOR WRITING GREAT INTERFACE COPY

Somre great points - especially that writing is part of the design process

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Great advice on keeping copy clear and concise...
9 Ways to Write Clear Copy

I was fortunate to skip most of school as a lad so as not to be grammatically brainwashed. But I didn’t learn how to write either.

In fact, I enjoyed being obscure for obscurity’s sake …

As if my cryptic poems and self-indulgent letters pulled the rug over the eyes of my readers. Rightly so, everyone pretty much wrote me off.

Until I learned how to write direct-response copy.

Communication is about clarity. Simplicity in message. Simplicity in meaning. Logically leading from one sentence to the next, so readers can understand what you wrote …  and respond.

So, with that in mind, here are some tips to help you write clearly. Enjoy:
http://thecopybot.com/2013/07/write-clear-copy-9-ways/
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New post on +Web & Pen blog

START WITH WHY by Simon Sinek

This book based on Simon's popular TED talk argues that in business, it doesn't matter what you do by why you do it.

A great concept for small businesses thinking about branding and marketing.

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Reading fonts for children

People may deride Comic Sans but there is a good argument for using it when designing for children due to the single storey characters of the 'a' and 'g'.

Some theory about that here:

http://shinythingssw.tumblr.com/post/42480431755/reading-fonts-for-children
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