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Shane Austin

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Leveraging tangible (not just virtual), means for product distribution. 

Packaging as Media and the Future of Customer Experience

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Absolutely INSPIRED after watching this video:

“Photographer and filmmaker Andrew Zuckerman shares the lessons learned from his iconic WISDOM project, in which he interviewed "elders" around the world, including Chuck Close, Bill Withers, Jane Goodall, Frank Gehry, Massimo Vignelli, and many more. Zuckerman talks about the anxiety we feel as we start a new projects, how fear can help us get things done, and the importance of honesty and good, old-fashioned hard work.”

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Very poetic and a wonderful metaphor.
Snorkeling is an interesting metaphor for finding your way in life.

When you stay in shallow water, you can barely see what's in front of your face. The waves churn up the sand from the ocean floor, clouding your vision. You feel safe, but you're more likely to cut yourself on the reef.

The farther out you go, the deeper it gets, and the more clearly you can see things. It's scary out there. You worry you might drown, but if you relax, breathe deeply, and keep looking into the depths, your body naturally floats. You're actually safer in the depths. It's beautiful out there.

I came up with this idea, fully formed in my head while I was snorkeling @ Hanauma bay here in Hawaii, where I am right now. It felt surreal to think of this while I was alone and hearing only the sounds of the ocean. Most of my thoughts develop through writing, so this was a unique feeling for me.

Update: I wrote the preceding text back in August (, I'm re-posting it now. In the original post, I mentioned wanting to come back and take my own photo... I did that few days ago, so here's my old post with my new photo. I had to trespass to get this shot, which added to my excitement that I was getting something unique. I definitely recommend visiting Hanauma if you're in Oahu. :-)

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Finally, I've broken down and set up a G+ page for Pixel Savvy.

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Really proud of new material created by my band "The Grand Bazaar". If you like electronica, you should check out our Facebook page and like it!

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The author argues that products act as service avatars in the future service economy in this interesting article, “Everything is a service”
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