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John E. Thomas
Works at H. I. Thomas Consulting Group, LLC
Attended Ohio University, Cleveland State University
Lives in Strongsville, OH
280 followers|10,252 views
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John E. Thomas

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iPad and iPhone giveaway ...
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‘Location, location, location.’ How where you live influences how you shop online. http://t.co/CdoY1lyO1v
Even in our highly connected digital era, author David R. Bell makes the case that the neighborhoods we live in have deep influence on how we shop.
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Debunking the myth that all Millennials are the same. #mrx http://www.fastcompany.com/3034593/the-future-of-work/debunking-the-myth-that-all-millennials-are-the-same via @FastCompany
As the latest marketable, targetable demographic, they're easy to stereotype. But that doesn't mean they should be.
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This is f’in beautiful: “Don’t Peggy Olson me, mother f-ckers” http://feedly.com/e/uk1I3iNU #mrx #ethnography via @Grant27 
I have been doing ethnographies in London for a couple of weeks.  And the great thing about ethnographies is that things do pour in. In one interview, the respondent told me about a phrase now pois...
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At the moment, millennials are a generation of renters. Part of the reason is obvious: money’s tight and houses are expensive. But some—myself and the Atlantic’s Derek Thompson included—have wondered if there might be a cultural component to our apparent aversion to homeownership as well, given that we’ve gotten our...
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Tim Cook on Apple's strategy vs. Android: “Our business is not based on having information about you. You’re not our product." http://t.co/LJZ08U5CDo
Apple CEO Tim Cook took a not-so-veiled shot at many of its Silicon Valley neighbors. In an interview with Charlie Rose, Cook said that Apple does not trade on its customers’ data, and questioned the practices of companies that do.
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So very true
Is the goal to get people to notice what we make? or Are we setting out to make something people choose to talk about? If you don't know your boss's answer to this, find out. If you do, act accordingly....
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You Get What You Focus On http://feedly.com/e/w4FXrbsr
You get what you focus on. If you focus on distractions, you will be distracted. If you focus on the next novelty, the next interesting thing that might capture your attention, your results will re...
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Who Are The Top 25+ Market Research Influencers On Twitter? (HINT: I made the list) http://feedly.com/e/pREwRP84
Ray Poynter details a recent attempt to understand influence and influencers within the market research industry via a variety of social media analytical tools.
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Excellent Infographic Summarizing the Millennial Consumer http://adweek.it/1sBXQXr
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Segmentation strategies gone awry: "Who Else Should We Target?" cartoon via @tomfishburne http://bit.ly/1pRDTFO
Many brands try to be all things to all people. It can be tempting for marketers to try to target everyone, particularly if you want to reach scale. Yet brands
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Have him in circles
280 people
Erik Moses's profile photo
Lead411's profile photo
Purple MR's profile photo
Al Shah's profile photo
Melanie Courtright's profile photo
Matthew Hunt's profile photo
Md. Masud Hosen's profile photo
Toby Tennyson's profile photo
joel rubinson's profile photo
Work
Occupation
Strategic, collaborative and creative customer insights and strategic marketing exec, who is passionately focused on differentiating and profitably growing brands and sales.
Employment
  • H. I. Thomas Consulting Group, LLC
    Strategic, collaborative and creative customer insights and strategic marketing exec, who is passionately focused on differentiating and profitably growing brands and sales., present
  • Owens Corning, KeyCorp, Griswold Advertising, Lowe Marschalk Advertising, Wyse Advertising, North Coast Behavioral Research Group
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Strongsville, OH
Previously
Cleveland, OH - Perrysburg, OH
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Introduction
I help businesses:
  • identify and remove barriers along the path to purchase
  • understand how people really use products and services
  • recognize unmet needs / opportunities in order to leapfrog the competition
Specialities:

All forms of B2B and B2C Qualitative Research, including:
  • Ethnography
  • Shopper Insights
  • IDIs
  • Mobile Eye Tracking
  • Laddering
  • User Experience Research
All forms of Quantitative Research, including:
  • Brand Positioning
  • Pre / Post Tracking
  • Segmentation
  • Conjoint / Trade Off Studies
  • CRM Assessments
  • Concept / New Product Tests
Strategic Marketing Development, including:
  • B2C & B2B
  • Product & Services
  • Cross Sell
  • Retail Environment Enhancement
  • ROI Tracking
Education
  • Ohio University, Cleveland State University
Basic Information
Gender
Male
Recommended by locals out front ... who apparently had low, low standards. Under stacked sandwiches and over cooked fries. Try anyplace else.
Food: Poor - FairDecor: Very GoodService: Poor - Fair
Public - 2 years ago
reviewed 2 years ago
1 review
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