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{PRO}motion Social Media, LLC
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Slapping your Facebook URL on your ad doesn’t make it “social”. How to super charge your print advertising dollars this year. | http://promotionsocial.com/sugarland/print-marketing/
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Is your first impression hurting your business?
Wouldn’t you love to gain some insight into real-world impression you leave with fans and potential fans through your Facebook Page?  Are your Fans getting the right message about you?  On that note, have you given much thought to what you would most like them to think about you?  If you have spent time, energy and money on creating that impression, how is it working for you?

Candid feedback is an extremely valuable tool for business owners.

We all do it.  We make snap decisions.  Have you ever visited a website and within a seconds have made judgements about a business.  It’s amazing how quickly we can form opinions about the perceived price and value of goods and services.  The tiniest details can trigger a decision about your competency or like-ability.  There are so many nuances that businesses send, whether intentionally or unintentionally, that affect how their services and products are perceived by customers and would-be customers.

And that’s kind of a big deal.

Whether it takes 1/10 of a second or a full minute, making an INTENTIONAL first impression is what counts!

Tweetable! http://clicktotweet.com/0Y65b

That snap decision applies to your social media profiles.  That is why it is critical to build a Facebook Page that is worthy of your brand.
You must know yourself well in order to put out the vibe you want your visitors to experience when they come to your Page.  Are you warm? creative? innovative? competent? environmentally-friendly?  playful? luxurious?  Are you cutting-edge? humorous? tranquil? classy? trustworthy? energetic?

Choose the three adjectives that you would most want people to use when describing your brand.  Grab a pen and write them down.  Set those words as your goal.  Then test them.  Evaluate yourself and ask for feedback.

For  those of you who want to take your list and test it with some real-world impressions, click http://bit.ly/MNO5ij to apply to participate in a case study with {PRO}motion Social.  To participate as a one-minute expert in our fist case study with Jolie Delights Facebook Page, visit http://on.fb.me/LW8ALA.  If you liked this post and want to see the results of upcoming case studies and other great content, please sign up for updates: http://promotionsocial.com/signup/.

 
Do you have any tips for ensuring that your first impression is the one you intended?  I’d love to hear your suggestions in the comments below.
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Facebook Tips
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PROmotionSocial.net is getting a new look! Check out the sneak preview video of our website photo shoot from yesterday.
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Nielsen's Social Media Report found that Americans spend nearly a quarter of their online time on social networks and blogs! Is this surprising to you?
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Have them in circles
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TITLE Boxing Club Missouri City/Sugar Land, TX, a boxing gym coming soon to Fort Bend County, demonstrates that subtle nuances can make a big impact. Prior to launching the case study, I asked TITLE Boxing Club for the three adjectives they MOST wanted people to use when describing their business. ”Effective”, “fun” and “empowering” were the words TITLE Boxing Club selected. I really liked the words that TITLE Boxing selected because they are words that easily associate with an experience. That experience is especially a driving force when your core business is fitness. I loved the energy of group fitness classes. It brought me back time and time again. The atmosphere at a race keeps me signing up to run more. On the other hand, the bruised backside after my first cycling class was a bad enough experience to cause me to avoid any other cycling class. The instructor and class veterans assured me that I’d get protective callouses in time. For me, that wasn’t a great sales pitch. I’m still a cycling class dropout.

The words and images you choose to associate with your business are packed with more power than you probably realize.

There is definitely a perception that a TITLE Boxing workout is hardcore and intense.  Over 87% of responses indicated those words. This can be a good thing when it’s viewed as motivating, but it was viewed slightly less as motivating (25%) and more as intimidating (37.5%). TITLE Boxing will need to work hard to maintain that intensity factor with a “can do” approach. The visual impact of the type of people working out communicates a strong message, as do specific word choices in postings.
Effective, fun and empowering all indicate a great workout experience. TITLE Boxing must be effective in highlighting the workout experience they are selling. As TITLE Boxing considers it’s target audience, answering questions like “Does our prospect currently think working out is fun?” “How can we best demonstrate to our prospect that they will come away from one of our workouts sweaty and grinning?” Appeal to their need and desire for a workout that isn’t a chore. Apply the same type of questions to the words effective and empowering. Use questions like these to both generate content and filter out posts that distract.

Show your target audience how perfectly your product meets their need!

Go ahead.  Tweet that. (http://clicktotweet.com/7fC0n)

Tips:
- Careful attention to image selection and word-choice will help the hardcore image tip the balance in a more favorable way towards empowering rather than intimidating.  I highly recommend reading and listening to this great discussion that Derek Halpern of Social Triggers had on the subtleties of our word choices (http://socialtriggers.com/psychology-of-language/).
- Use postings to demonstrate the TITLE Boxing Club experience. Get in the head and heart of your target audience and appeal to their need and desire for a fun, effective and empowering workout with every post.

TITLE Boxing Club Missouri City/Sugar Land, TX is prepping itself for an exciting grand opening, both online and on location. Give the Page a “like” on Facebook (https://www.facebook.com/pages/TITLE-Boxing-Club-Missouri-CitySugar-Land-TX/182806158515804?ref=ts) to stay up-to-date on promotions and announcements.

For business owners and managers who want to take your adjective list and test it with some real-world impressions, click here to apply to participate in a case study with {PRO}motion Social.  If you liked this post and want to participate in giving feedback or see the results of upcoming case studies and other great content, please sign up for updates.

 
What tips do you have about sharing a real life experience in an online platform?

http://promotionsocial.com/sugarland/title-boxing/
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How a home cookie bakery communicated its personality on Facebook

Jolie Delights (http://facebook.com/JolieDelights) proves that a picture is worth a thousand words... or at least four!  Prior to launching the study, I asked Ambre DeLongchamp, owner of Jolie Delights, a Seasonal and Custom Sugar Cookie Bakery in Sugar Land, TX, for the three adjectives she MOST wanted people to use when describing her business.  She gave me four.  It's okay, I let it slide.  Ambre selected the words: "Cute", "Creative", "Friendly" and "Yummy".

Laser-target your focus on exactly what type of WOW! experience you want for your fans.

When you laser-target your focus on exactly what type of WOW! experience you want for your fans, choosing what type of content you give them becomes exponentially easier.  It gives you a reason to cut the clutter and deliver what matters most.

For Ambre, that's cute and creative cookies, served with a smile, that make your stomach growl.

And she's nailing it.

During the study, 687 people saw the original post (http://on.fb.me/LW8ALA), and 34 individuals left impressions of the Jolie Delights page.  Nearly 65% used  "yummy"  or related words, like "delicious", to describe Jolie Delights.  She regularly shares gorgeous photos of her cookies.  Ambre said, "Every time I put out pictures, the orders come pouring in!"  Without a doubt, the "yummy" message is being communicated.

About 32% of the responses indicated the word "cute" or related words, such as "adorable".  Her colorful branding and cheerful designs are quite effective at bringing out this quality.

"Creative" and related words, "imaginative", "inventive" and "clever", were chosen by 35% of respondents.  This word is a good explanation for how in Ambre's kitchen, basic circle cookies become anything from smileys to monograms to beach balls to paintball targets to peace signs and baseballs.

Only one person actually used the word "friendly" and another used the word "personable".  However, qualities that might be attributed to a friendly person were plentiful: "fun", "happy", "joyful", "peppy", "attractive" and "delightful".

Jolie Delights is nailing "yummy" with her beautiful photographs.  The  page showcases "creative" and "cute" very well.  Ambre is on the right track for the word "friendly", I believe that fans and visitors alike would use that word with more consistency by employing a couple of minor tweaks.

Good business owners continue making their great 'thing' better!

Go ahead.  You know you want to tweet that. (http://clicktotweet.com/_76YG)

Tips:

~The instructions asked people to visit the page for 30 seconds and some of the posts that may have been perceived as friendly were pushed down the Timeline.  This photo of Ambre getting ready to bake Easter cookies, this one of her adorable "taste testers", this one indicating what she does when she isn't baking and even this one that came after we closed the study have a very friendly tone.  I'd recommend a posting schedule that intersperses those friendly photos or even simple status updates more consistently to boost that impression that her business is friendly.
~Asking fun and friendly questions is a great way to engage fans!  Getting slightly off topic from time to time can be a good thing for your page.  It may even give Ambre some insight into what designs her fans want, but haven't asked for yet.

Ambre has also decided to take the Jolie Delights page to the next level by allowing us to add custom Page Apps.  Jolie Delights' only online presence is in Facebook and these Apps allow her page to function more like a website.  We will claim her a custom URL to make her page easier to find.  Critical information about her business was only found in the standard Facebook About tab.  Ambre found herself answering many of the same questions about her business.  Customers will now be able to see her menu, pricing, availability and even place order inquiries directly from her Facebook Page.

For  those of you who want to take your adjective list and test it with some real-world impressions, visit http://on.fb.me/MNO5ij to apply to participate in a case study with {PRO}motion Social.  If you liked this post and want to participate in giving feedback  or see the results of upcoming case studies and other great content, please sign up for updates. (http://promotionsocial.com/signup/)

What tips do you have about using photos to communicate the personality of your brand?
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How to discover whether your fans and circles are getting the right message about you.
 
Is your first impression hurting your business?
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The Only Guy on Pinterest? Finding the Fraternity
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Give us a like on Facebook and enter for a chance to win a Custom Landing Page for your small business!
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2206 Summer Wind Dr Sugar Land, TX 77479
2206 Summer Wind DrUSTXSugar Land77479
(832) 408-0999promotionsocial.com
Internet Marketing Service, Marketing Consultant
social media in the fast lane | http://www.PROmotionSocial.com
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Have them in circles
11 people
andrew elliott's profile photo
danielle hughes's profile photo
Staffan Nylund's profile photo
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