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We have an amazing team of survey interviewers, many have worked with us for years. Join our team #workfromhome http://ow.ly/mLR93087Yma
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There is no "silver bullet" for drastically improving the customer experience overnight, but a Customer Experience Measurement program can empower each stakeholder in an organization to contribute to an improved customer experience. . #nps #voc #cem http://ow.ly/4n88N6
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Virtual or online qualitative research has proven to be an effective way to quickly and effectively conduct national qualitative research. Advanis has successfully employed this method in both B2B and B2C settings. #MRX #NEWMR http://ow.ly/4n88or
Although Advanis was founded on the basis of very quantitative discrete choice modeling, of late we have very much embraced the power of qualitative research to evaluate programs, co-create new service experiences, and to delve into the how and the why questions that emerge from traditional research engagements.
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Traveling the innovation path requires a sense of security, but also great creativity. Advanis offers a systematic approach to innovation. #design #innovate #mrx http://ow.ly/4n87JP
Technological innovations; emerging values and behaviors; changing economic, environmental and political conditions… All can lead to significant impact and potential disruption of an industry. Is your company prepared to face the future, no matter what it brings? Would you be ready to respond to threats of disruption? Would you be able to anticipate emerging customer needs and address them ahead of your competition? Are you prepared to continuous...
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Want to keep up on the latest news & case studies? Follow us on twitter @AdvanisInsights, or subscribe to our blog http://advanis.net/blog
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In survey research a margin of error always exists unless a complete census is taken. The size of the error depends on the level of confidence, the sample size, the score obtained, and the population size. #MRX http://ow.ly/4n87vD
Business questions are typically phrased like “Who would be interested in our new product?”, “How satisfied are our customers with our service?”, or “Who is likely to recommend our brand?” Survey research is often done to answer these questions and is typically reported out as showing the percent of people who fit into a particular category. Unless a census is completed, there will be some error in the results obtained. One very important questio...
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How to Exceed Millennial Customer Service Expectations http://ow.ly/34Kq508xkfU
Baby Boomers, once America’s largest generation, have been surpassed by millennials, also known as Gen Y. With this increase in numbers comes more purchasing power. According to Ad Age, millennials…
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Advanis has embraced the reality of the shift to mobile, and has completely redesigned our web survey platform - optimized for computer and mobile devices, regardless of the operating system of the device. #MRX #NEWMR http://ow.ly/4n88F6
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Wishing you all a Happy New Year filled with abundance, joy and greatness.
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Happy Holidays! We will see you all next week.
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Simply asking respondents questions to gauge their ad awareness and effectiveness will not provide much competitive intelligence, nor will it help identify acquiescence bias. Consider including a few competitors’ options as well as some fictitious options. #MRX http://ow.ly/4n87Wi
The number of ways to advertise spans the gamut from very expensive Super Bowl TV ads to simple tweets. Clearly both of these extremes will be seen by vastly different audiences. However, even inexpensive advertising has the potential to go viral if the right conditions exist. By extension, monitoring and improving ad awareness and effectiveness may help small organizations reach large number of potential customers.
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As it turns out, respondents are quite open to completing a survey via #IVR and for some demographics in particular, the response rates are actually quite surprising. http://ow.ly/4n88cl
IVR data collection continues to surprise me. Before explaining why, let’s take a step back and let me quickly explain what data collection via IVR looks like. An IVR survey consists of a series of pre-recorded questions, administered via phone. As an example, a “likelihood to recommend” question could be asked as follows: How likely would you be to recommend [brand X] to a friend or family member on a scale of 1 to 5, where 1 means “Not at all ...
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Fiercely focused on delivering actionable and practical research results
Introduction

Advanis is an independent Canadian market and social research firm known for its innovation and responsiveness. Our focus is on customer experience, product design and pricing, and public sector research.

We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small, intricate studies; or customized discrete choice modeling. Our innovation has inspired many other market research and management consulting firms to use Advanis as their partner for data collection and/or advanced analytics.

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Suite 1600 Sun Life Place 10123 99 Street Edmonton, AB T5J 3H1