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AlterAction Inc.
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Behavior Change and Social Marketing
Behavior Change and Social Marketing

1 follower
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AlterAction Inc.'s posts

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Meals on Wheels is ‘not showing any results’ only if you ignore all of THESE results http://ow.ly/XT7130a0YPp

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On the power of human stories to change behavior...http://ow.ly/lCix309TrOk

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Weather definitely affects our behavior -- including our economic behavior.
http://ow.ly/aDsz309w1aS

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We've been saying this for years but no one listens! ;-) http://ow.ly/uq8w309egOb http://ow.ly/RzdP309egOT

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Called a "commitment device" in behavioral economics. Research shows 1) they work; 2) consumers will pay for them! http://ow.ly/P6uI309418e

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One interesting point: it's important to make consumers aware of sin taxes, and not conceal them in the total cost. http://ow.ly/3hlS3093WuN

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I've written about the "ugly produce" oppty, so I'm cheering for this startup. Good for our health - and planet! http://ow.ly/TStQ308QhuB

Researcher @CliffNass proves that people listen more closely when you start with the bad news first (so forget the “good news sandwich”).

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Economics is messy indeed.
http://ow.ly/yL3Y3089Vs4
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