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Srinivas Rao
Works at The Unmistakable Creative Podcast
4,773 followers|146,628 views


Today we revisit one of my favorite episodes of the podcast ever.  Happiness researcher Shawn Achor gives me his scientifically proven advice for becoming happier
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Great episode! I the book after this last year ;-) #happy  ;-)
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Srinivas Rao

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"Great art comes from the depths of one's being" 

Character limits, life hacks, and apps are doing everything they can to make our lives more efficient. Our attentions are becoming shorter and if we can't scan it, we don't read it.  But what is the cost of all this? 

It's costing as art with depth.

It's resulting in trying to hide shitty art behind great marketing.

It's resulting in well packed formulas that cater to the lowest common denominator, while perpetuating a mimicry epidemic.

It's resulting in the heart and soul being sucked out of people's work. 

I asked Mike Hrostoski how you become unmistakable? He simply said depth. I suppose that's fitting since he gave me a 20 minute answer to my first question. 

Depth is about care and attention to detail.

Depth is about showing up day after day, month after month, year after year.

Depth is about bleeding on the page and leaving your heart on stage.

Depth is about something people would miss if it was gone.

So why we do we avoid it? 

Because it doesn't come in a well packaged formula. You can't take a course on it. 

Because it's doesn't come with any guarantees. It may not work. 

Because it's hard, sometimes downright brutal. It might reduce you to tears. 

Because you won't find how to do it in a book, podcast, or best practices meeting. 

Because the brand police and the legal department at a large organization have no way or or criteria for deterring if it's acceptable. 

Yet, over and over again , we great art does in fact come from the depth of one's being. 

So the only question is  this. Are you up for the challenge? 
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Srinivas Rao

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In our latest episode of the podcast I catch up with  Ali Shanti to discuss making a radical identity shift.
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Ooh - this sounds like an interesting one. Can't wait to hear it!
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Srinivas Rao

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This morning on the podcast I have a somewhat unusual guest. I talk to a guy who wrote a comedic translation of The Bible.
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Another good podcast, Sri. Namaste
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Srinivas Rao

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I've teamed up with my friend +Sarah Steenland   and we're combining her art and my writing. It's been quite a blast. This is our first piece

15 Principles of an Unmistakable Standard
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This is UNMISTAKEABLE!! LOVE IT +Srinivas Rao
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Have him in circles
4,773 people
A few weeks ago, I wrote a letter to my 18 year old self. +Sarah Steenland  illustrated it to look awesome. Here's Part 1.  If you like it, you can see more at
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Srinivas Rao

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This morning on the podcast, I speak to Ari Meisel  about the power of measuring and tracking your life, creating a manual for YOU, and how he cured Crohns
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Srinivas Rao

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This morning on the show +Chris Ducker  returns to talk to me about the DNA of entrepreneurs and his new book Virtual Freedom
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Thanks again for the support, +Srinivas Rao - I value our friendship, my man.
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Srinivas Rao

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Pretty cool when your community creates their own art work promoting the #podcast
You know you're addicted to The Unmistakable Creative Podcast by Srinivas Rao when...
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nailed it
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Have him in circles
4,773 people
Blogger, Social Media Enthusiast, Podcaster and Digital Storyteller
  • The Unmistakable Creative Podcast
    2010 - present
  • Forrester Research
    Account Development Manager, 2003 - 2005
  • Nielsen Media Research
    Client Services Manager, 2006 - 2007
  • Monster Cable Products
    Product Marketing Specialist, 2005 - 2006
  • Intuit Inc.
    Social Media MBA Intern, 2008 - 2008
Contributor to
Instigator, Connector, Corporate Misfit and Best-Selling Author
Bragging rights
I survived getting caught inside a 13 foot wave. Look at my pictures for proof
Basic Information
Srinivas Rao's +1's are the things they like, agree with, or want to recommend.
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