Breakthrough ideas are rarely a result of blueprints and best practices. It's as true in business as it is in art.
The musician who mimics gets lost in the echo chamber.
The writer who emulates fails to innovate
The artist who always traces, loses his or her signature.
The entrepreneur who is building the "next Facebook" is doomed.
But the things that we're inspired by, moved by and have significant impacts are often the result of somebody with the willingness to try what hasn't been proven to work.
When I look for stories to tell on the UC , I go out of my way to try things that haven't been proven to work. Nobody would classify the story of "a man who walks his dog across America" as useful. But it's gambles like this that I'm always looking for. Soon we'll air the story of a bank robber. I'm always looking on the edges of where I'm at. Things that haven't been proven to work lie on the edges.
This approach to your work comes with no guarantees. IT could blow up in your face. But it has a significantly higher upside than best practices and blueprints.
So, now the only question is you are you willing?
- The Unmistakable Creative Podcast2010 - present
- Forrester ResearchAccount Development Manager, 2003 - 2005
- Nielsen Media ResearchClient Services Manager, 2006 - 2007
- Monster Cable ProductsProduct Marketing Specialist, 2005 - 2006
- Intuit Inc.Social Media MBA Intern, 2008 - 2008
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