"Great art comes from the depths of one's being"
Character limits, life hacks, and apps are doing everything they can to make our lives more efficient. Our attentions are becoming shorter and if we can't scan it, we don't read it. But what is the cost of all this?
It's costing as art with depth.
It's resulting in trying to hide shitty art behind great marketing.
It's resulting in well packed formulas that cater to the lowest common denominator, while perpetuating a mimicry epidemic.
It's resulting in the heart and soul being sucked out of people's work.
I asked Mike Hrostoski how you become unmistakable? He simply said depth. I suppose that's fitting since he gave me a 20 minute answer to my first question.
Depth is about care and attention to detail.
Depth is about showing up day after day, month after month, year after year.
Depth is about bleeding on the page and leaving your heart on stage.
Depth is about something people would miss if it was gone.
So why we do we avoid it?
Because it doesn't come in a well packaged formula. You can't take a course on it.
Because it's doesn't come with any guarantees. It may not work.
Because it's hard, sometimes downright brutal. It might reduce you to tears.
Because you won't find how to do it in a book, podcast, or best practices meeting.
Because the brand police and the legal department at a large organization have no way or or criteria for deterring if it's acceptable.
Yet, over and over again , we great art does in fact come from the depth of one's being.
So the only question is this. Are you up for the challenge?
- The Unmistakable Creative Podcast2010 - present
- Forrester ResearchAccount Development Manager, 2003 - 2005
- Nielsen Media ResearchClient Services Manager, 2006 - 2007
- Monster Cable ProductsProduct Marketing Specialist, 2005 - 2006
- Intuit Inc.Social Media MBA Intern, 2008 - 2008
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