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Alternatively, re-examination of operational KPIs of every department for their impact on delivery of superior customer experience will bring the change we seek.
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As many a wit has said over the years: If you're not paying, you're the product. But if Forbes is right, wearable-electronics companies may have discovered a sweeter deal: paying customers on one side, and companies paying for those customers' data on the other #privacy  
The real value in smart gadgets may be not in what they tell you but in what they say to your doctor, insurance company and utilities.
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The assumption that you already know how customers feel about your products or service, is the first step on the path of destruction of your brand’s equity. At first, this assumption will make you subconsciously filter any information about your customers, accepting only that which supports your beliefs. The marketplace changes very quickly and if people are afraid to bring executives any new intelligence that challenges their bias, the gap between customer expectations and the experience the brand delivers, can open very fast.  #marketingstrategy  
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Most of content generated by customers is fact based. There is no sugar coating or attempts to manipulate your emotions. The language of reviews tend to be more specific, more matter-of-fact and focused on the personal experience the writer had with a product in question. Warm and fuzzy is much less effective when it faces meaningful competition from more “rational” sources.
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Have them in circles
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It does not often provide insight on why this demographic segment selects the product in question or how they use it. Without knowing answers to these questions you are "shooting" in the dark.
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Lawyers, marketing and social media - a marriage made in hell. #dumbmarketing  
The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways.
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A no-assumption approach to Opinion Mining of Customer Feedback with results right away, not weeks away!
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In this modern day do patents promote innovation, or simply protect firms from competition?" http://ow.ly/oXeZC
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Most of business managers would like to make informative business decisions rationally based on data and evidence, and yet corporate meetings are still too often dominated by “vision” and “gut feeling” arguments.
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Have them in circles
24 people
Leonard Murphy's profile photo
Stephen D. Rappaport's profile photo
Jason Dodge's profile photo
Dan Madden's profile photo
Charles Bartlett's profile photo
Nick Morrison's profile photo
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A no-assumption approach to Opinion Mining of Customer Feedback with results right away, not weeks away!
Introduction
Amplified Analytics is a developer of tools for DIY primary Marketing Research of Social Media. We focus on Opinion Mining of Customer Experience with Products, Product Categories and Brands.