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SensoMotoric Instruments (SMI)
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SMI’s Unity software development platform enables the use of gaze interaction and allows developers to focus on enhancing applications without expert knowledge of eye tracking. Check out this video and learn more: http://bit.ly/1B5TsDU
Powerful and affordable OEM Eye Tracking technology by SensoMotoric Instruments (SMI), a robust eye control experience for new gaze interaction concepts
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Using mobile eye tracking, we can document exactly what shoppers look at throughout their path-to-purchase, including store and aisle navigation, as well as readership of packaging and POP materials. Find out how PRS Research is using SMI Eye Tracking Glasses in its shopper research programs: http://bit.ly/1Di2I84
Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not.
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Packaging, web design, advertising and online marketing are just a few areas that can be studied using a range of easy-to-use eyetracking in marketing research and neuromarketing: http://bit.ly/1A5Xm0A
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Last month, SMI supported a special sensor class at the University of California, Berkeley, where students used SMI eye tracking devices to validate existing hypotheses and research on audio-assisted reading. Learn more here: http://bit.ly/1CbH6tI
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World leaders gather this week in Switzerland at the 2015 World Economic Forum (WEF)
SMI is there! Check #EyeBrainDavos to follow our updates. Learn more how SMI Eye Tracking technology helps to identify opportunities for sustainable consumption
Eye Tracking technology identifies opportunities for sustainable consumption
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How you can use #eyetracking to measure psycho-physiological activities in holistic #consumer decisions? Register for the webinar presented by the renowned HCD research: http://www.civi.com/greenbook_registration/applications-of-psycho-physiological-measures-in-holistic-consumer-decisions/
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SMI Eye Tracking introduces slim Natural Gaze™ design for mobile eye tracking glasses. The glasses combine extreme mobility, ease of use and live annotations to measure natural gaze in human factors and medical task training. Very efficient and easy handling is achieved with the lightweight adjustment free “Natural Gaze”™ design and the unique zero- and one-point calibration of the SMI ETG wireless. 

Learn more and view photos at: www.eyetracking-glasses.com or test it live at the HFES Conference.
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SMI eye tracking technology is being used for a UC San Diego research scientist’s “Lab-in-a-box,” a collection of sensors and software designed to monitor a doctor’s office, particularly during consultations with patients: http://bit.ly/1CJjd9r
Researchers invented the Lab-in-a-Box— a box that contains assorted sensors and software designed to monitor a doctor’s office, particularly during consultations with patients. The goal is to analyze the physician’s behavior and better understand the dynamics of the interactions of the doctor with the electronic medical records and the patients in front of them.
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On February 12, SMI will be holding an interactive session demoing the SMI Eye Tracking Glasses and SMI Eye Tracking for Oculus DK2 at the Stanford’s Center for Image Sensors Engineering’s Workshop on Light Field Imaging. Learn more about the event here: http://stanford.io/1zcjouR
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SMI is sponsoring a programming competition at the European conference on eye movements. We also offer to loan eye tracking systems to those who may not have a system available. Learn if you’re eligible to participate here: http://bit.ly/1ErBOtn
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World leaders gather this week in Switzerland at the2015 World Economic Forum (WEF) SMI is there! Check #EyeBrainDavos to follow our updates. Learn more how SMI Eye Tracking technology helps to identify opportunities for sustainable consumption here:
http://www.mynewsdesk.com/us/pressreleases/wef-davos-2015-smi-eye-tracking-helps-engage-the-consumer-of-tomorrow-1108260
Eye Tracking technology identifies opportunities for sustainable consumption
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Article on #neuromarketing  conducted by the request of Davos World Forum organizers:
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Le mois dernier, à Dubaï, les participants au Sommet sur l'agenda global, dont les recommandations alimenteront la réflexion des grands de ce...
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People
Have them in circles
67 people
Donya Inman +'s profile photo
VI MyGaze's profile photo
Christopher Lee's profile photo
山田和貴's profile photo
Meet iPal's profile photo
Chantal Gomez's profile photo
Austin Jun Luo's profile photo
Wilson Afonso's profile photo
juliana goes's profile photo
Contact Information
Contact info
Phone
+49 (0)3328 3955-10
Email
Story
Tagline
eye tracking research for marketing, usability, psychology, neurosciences, hci
Introduction
Working closely with our clients, we have 20 years experience in developing and marketing application-specific gaze & eye tracking systems and OEM and medical solutions. More than 6,000 of our eye tracker systems in operation worldwide are testimony to our continuing success in providing innovative products and outstanding services.

Our eye trackers and software products combine a maximum of per...formance and usability with the highest possible quality and powerful analysis tools for: market research, usability, human factors, psycholinguistics, neurosciences etc.
SMI captures eye movements with mobile solutions and contact-free eye tracking systems attached to a monitor or used with a large screen.
www.smivision.com/egts
 
 
Impressum
 

Anschrift:

SensoMotoric Instruments GmbH
(SMI)
Warthestr. 21
14513 Teltow

  

Kontaktinformationen:

Telefon: +49 (3328) 3955-10
Telefax: +49 (3328) 3955-99
E-Mail: info@smi.de
 
 
 
Weitere Angaben:
 
Geschäftsführer: Dipl.-Ing. Eberhard Schmidt
USt-IdNr.: DE 26650 8899
Amtsgericht: Amtsgericht Potsdam
Handelsregister-Nr.: HRB 22447 P

 

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