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We build online businesses so you don't have to
We build online businesses so you don't have to

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Daily E-commerce tip: Always Stay Up To Date. You can’t just set an advertisement and not optimize it. Check your ads throughout the day and optimize the ones that aren't performing. This way you can scale up quickly.

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: Many starting e-commerce entrepreneurs think that if they simply get the traffic to their store, conversions will come.

That couldn’t be any more wrong.

Rather than have insane amounts of traffic come to your store, focus on converting a higher percentage of a small amount of traffic.

You can optimize your store's conversions by implementing well-known optimization techniques like time-pressure, good design, high quality product images and well-written product descriptions and more.

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: Use and Maximize Your Funnel. Very few customers will make a purchase off the first interaction with your brand, so taking a funnel approach is crucial for making sales.

If you aren’t familiar with a sales funnel, it’s the path your visitors take before they make a purchase. It's the reason stores desperately want to capture visitor's email addresses so they can continue to market to them over email.

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: If you’re advertising different products on sale, such as a certain end of season line, or special deals on particular products, it’s an excellent idea to collect these into one page where people can go and view your deals.

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: Respond To People's Doubts and Fears. For example, add a tab in your description of the product that details shipping and return policies. For clothing, have a sizing chart so people know exactly how the piece will fit them.

People are typically distrusting of a website they've never bought from before so make sure you have a solid about and contact page as well.

Oberlo has ready-made templates for about us & shipping pages (super handy)

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: Use Great Product Images. People need to see exactly what they’re going to buy before they buy it, and this means that YOU need to provide them with everything they need to see in pictures

Even when you're dropshipping, you can massively increase your conversions if you use high quality product images you take yourself instead of using the supplier's pictures.

Oberlo has a great extensive guide on product photos for dropshippers:

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Daily E-commerce tip: Add a pop-up newsletter sign-up to your customers and offer your customers a discount for signing-up. It doesn't need to be huge, but 10% off is a reason many people will join your newsletter.

When you have a customer's email address, you can continue to market to them over email and even other platforms.

Shopify has a great guide on email marketing for e-commerce, definitely worth the read:

Want more e-commerce tips & content? Join the Shopify Beginners Facebook group and join the discussion: https://www.facebook.com/groups/1320917434674740/
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Starting your own online store and wonder how long it takes for success or sales? Koen West tries to answer this (oh so common) question. https://youtu.be/9r5ErjRL4Y4
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