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Ronald Simons
Works at Globe Icons Interactive
Attended IMI
Lives in Mount Laurel, NJ 08054
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Ronald Simons

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Adam Hirsch, chief operating officer of Mashable and one of its early employees, has been named chief digital officer at DoSomething.org.
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Ronald Simons

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Real success comes from the quality of your relationships and the emotions that you experience each day.
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(((Unbelievable))) Google ranks Globe Icons Interactive #2 out of 1,800,000, just under wikipedia for search keyword "advertising" on their search engine... We also ranked #4 under Google for keyword marketing. NICE!
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Ronald Simons

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Ronald Simons, Founder & CEO
Get trending business buzz... News on tech, social media and startups from viable sources that our company follows and posts. Need to Get it on the web at... www.globeicons.com

Globe Icons Intractive
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Your product has to be sound. You need to be able to follow through. And you need certain traits of character such as perseverance, drive, and courage.
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It sold 37 million iPhones in the quarter, 7 million more than Wall Street was expecting.
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People who use LinkedIn to research individuals with whom they might be working are usually smart enough to do a little extra Googling, based upon the information in your LinkedIn profile.
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Globe Icons Interactive "We put your brand in their hand": Advertise your brand on coffee cups, promote and track your mobile marketing coupons. Connect, reach and interact with your social media audience, follower's, fan's and like's. Distribute your advertisement to millions of coffee consumers for 37 minutes of average brand impression time. All for about the same cost as PPC ads or the back page of the phone book.

Our economic solution reduces the cost of coffee cups andpaper products, saving millions of dollars for businesses, coffee distributors, institutions, hospitals, theme parks and events. The cups are paid for in barter for the advertising space and distribution, contact us to find out how you can get free coffee cups now.
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Three-quarters (75%) of app downloaders upgraded to paid versions in order to access additional features or options that were not available in the free versions

Read more: http://www.mediapost.com/publications/article/165675/if-content-is-free-people-like-ads-on-apps.html#ixzz1jO7alxYQ
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Ronald Simons

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Have him in circles
170 people
Allan Wilson's profile photo
Natalie Spiro's profile photo
Bonnie Rivera's profile photo
stephie pahlavi zan's profile photo
Work
Occupation
Founder & CEO of Globe Icons Interactive
Employment
  • Globe Icons Interactive
    Founder & CEO, 2010 - present
  • RS Consulting
    Business Consultant, 2012 - 2012
  • A A A PC TECH
    Managing Member, 2003 - 2010
  • Bricks N Mortar
    Manager, 1989 - 1992
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Mount Laurel, NJ 08054
Previously
Mount Laurel, NJ
Story
Tagline
Ronald Simons, (b.1971): Entrepreneur, Marketing, Advertising and Consultant
Introduction
Ronald's entrepreneurial experience started at age 13, working "Under-The-Table" for a cab company checking oil and tire pressure. He noticed the same cab driver parked his cab in front of the cab garage door every night. In the morning, he had to move that drivers cab, to move other cabs in the garage for service. He figured out the driver was making him warm up the cab, so the driver could be the first cab out of the lot. He advertised warm-ups for $1.00; he soon had 30+ cabs a day to warm every morning before school.

Ronald's blend of advertising agency, start-up, entrepreneurial and sales experience in the US and abroad, make him a complete B2B and B2C business solution; to scale your business, branding, advertising, marketing and sales objectives. With a humble approach, he acquires professional knowledge and expertise in each field of need adding value through due diligence.

He demonstrates comprehensive team building, collaborates and manages utilizing a "Transformational Leadership Style". A conservative who exercises realism and good common sense. In short, he focuses on making well thought out effective decisions to move projects forward. Through execution he delivers measurable sales results for his clientele.

Current:
Founder & CEO
Globe Icons Interactive, Inc.
Advertising Agency
www.globeicons.com


Current:
Ronald Simons, Consultant
RS Consulting - Branding - Advertising - Marketing
www.ronaldsimons.com

Past:
Managing Member
AAA PC TECH, LLC
Office Supplies and Business Equipment

Past:
Managing Member
Bricks-N-Mortar, LLC
Construction Company

Public LinkedIn Profile:
http://www.linkedin.com/pub/ronald-entrepreneur-business-consultant/18/262/b97


Experience:
Ronald Simons, Founder & CEO
Globe Icons Interactive, Inc.
Advertising Agency
Out-Of-Home (OOH) Coffee Cup, Beverage and Food Container Ad Space
Public Company; 11-50 employees; Marketing and Advertising industry
January 2010 – Present

Ronald Simons developed, designed and established Globe Icons Interactive by creating a corporate barter solution that integrates interactive coffee cup advertising with mobile communications device technology. He wrote its business plan and built its management team.

Globe Icons Interactive is a full service advertising company that provides Corporate Barter solutions for distributors of Hot/Cold beverage cups and food packaging consumables. We acquire ad space on consumable bi-products and sell the advertising space on the products to manufacturers and service providers.

Our Corporate Barter Solution relieves the distributors needed bi-product material expense, by acquiring the coffee cups they distribute on a contingent sales basis. The sale of the ad space makes the expense virtually free, without any change in supply chain, type or quality sacrifice in product. The ad space is sold by Globe Icons Interactive to manufacturers and service providers the distributor will approve for a profit. The cups can be re-sold by the distributor to its vendors or franchise chains for additional profits. Our corporate barter system saves distributors millions of dollars, and increases their overall profit each year… “A win/win situation for all.”

We also sell and license our solutions for manufacturers and service providers. Advertisers lose of millions of dollars due to the lack in-ability to measure promotional ad campaign progress. Due to a sea change in digital online communication, point of sale technology and mobile technology; our solution mechanisms combine these stakeholder groups with traditional print advertising to make a machine. A solution that offers a new way to geographically, demographically and psycho-graphically target the advertisers chosen audience and accurately measure their marketing and advertising spend with sales driven results.

Ronald Simons, Founder & CEO
John Scordo - COO
Ted Costa Esq. - GC
Scott Scioli MS, JD - IP

Currently we have advertising space available on 25M coffee cups (Approximately $8M in Ad Space). The cups are distributed throughout 7 US states by a major brand name coffee distributor. The cups are sold with coffee by vendors in (AM/PM Mini-Marts, Gas Stations 86%), Coffee Kiosks and other food vendor venues.

Contact us to find out how your company can purchase advertising on coffee cups and "Put Your Brand In Your Customers Hand".

Brochure:
http://www.globeicons.com/uploads/GlobeIcons_Brochure_8_5x11_0611__4_.pdf

Ronald Simons - Founder & CEO

John Scordo - COO

Ted Costa, Esq. - GC

Scott Scioli, M.S., J.D. - IP

Robert G. Shalayda, MBA - Consultant 

Phone: 267-357-3856
ronaldsimons@globeicons.com
www.globeicons.com

Experience:
Ronald Simons, Consultant
RS Consulting - Branding - Advertising - Marketing
January 2012 – Present
Mount Laurel, NJ

Ronald Simons is an expert in evaluating and performing diagnostic services for branding, marketing, advertising, media and business efforts. With a proven track record for success in moving business projects forward with sales driven results.

As a Consultant, my blend of advertising agency, start- up and entrepreneurial experience make me a complete B2C and B2B business solution to scale your businesses marketing and sales objectives to reach goals.

I will listen to your ideas and concerns, perform due diligence and take time to get to know your business before making suggestions. I will make informed suggestions and provide solutions to improve, achieve and add value to your business needs and goals. Set up a complimentary free consultation today.

Ronald Simons, Consultant
RS Consulting - Branding - Advertising - Marketing
20 Saddle Drive
Mount Laurel, NJ 08054
www.ronaldsimons.com
(267) 357-3856
FAX (856) 780-5728
ronaldsimons@ronaldsimons.com

Experience:
RS, Independent Contractor (IC)

As an Independent Contractor, I provide a cost-effective way to grow companies that need a Sales Agent or Representative to increase revenue and expand their market reach. I help Manufacturers and Service Providers find buyers.

As an Independent Contractor, I am not an employee, partner, or joint venturer with the Company for any purpose. I remain an Independent Contractor in relationship to the Company. The Company is not responsible for withholding taxes with respect to my compensation, as I am paid through gross sales commission.

This saves your company money as it does not have to pay for vacation pay, sick leave, retirement benefits, social security, worker's compensation, health or disability benefits, unemployment insurance benefits, or employee benefits of any kind.

To find out more information on how to increase your sales and move forward... 

RS, Independent Contractor
Branding - Advertising - Marketing
December 2011 - Present
20 Saddle Drive
Mount Laurel, NJ 08054
www.ronaldsimons.com
(267) 357-3856
FAX (856) 780-5728
ronaldsimons@ronaldsimons.com


Experience:
Managing Member (MM)
AAA PC TECH, LLC
Office Supplies and Business Equipment
January 2002 – January 2010 (8 years 1 month)
Greater Philadelphia Area

As Managing Member of a small business for IT and computers. I transformed the business model into an EDI platform base with a marketing and advertising plan and marketing and advertising strategy for sales of computers, business machines and office supplies through drop shipping. The marketing and advertising plan offered purchase power through volume.

We offered contract sales through the dispatch of sub-contracted Purchasing Agents. In early days, we bootstrapped sales to local engineering firms. Starting with guerrilla marketing and advertising campaign promotions and later holding an online marketing presence. Advertising special offers through local PPC, Print publishing, Indoor and Outdoor advertising. We were then able to rapidly grow and procure larger contract accounts on a national level with clients such as New Horizon Learning Centers.

We were D&B listed and held credit and NET Term accounts in excess of $1.5M with over 300 distributors and Fortune 500 companies such as D&H, WYNITT, Action Emco, Dell, Synnex, IBM/Lenovo to name a few.

As the economy and tech-crunch came in 2007, we closed under mutual agreement and sold our accounts to a local competitor for a profit.

Experience:
Managing Member (MM)
Bricks-N-Mortar, LLC
June 1991 – September 1993 (2 years 4 months)

As Managing Member (MM) of a small business masonry construction company at age 18, we bootstrapped and marketed our business by advertising sales to residential homes and small business. Using grass root guerrilla marketing and advertising tactics, handing out flyers and canvasing neighborhoods.

We were later able to network with and land larger projects from larger companies through advertising in local papers and online. We grew the business from one to three crews of employees and made the best of a failing economy. I was responsible for all business activity including book keeping, sales, marketing, advertising and new business.

As we grew we began performing work for business branding and signage on the exteriors of buildings.

This was my first attempt at being an entrepreneur and managing a business. It was a great experience.

Recommendations:

Recommendation:
“Ron is a brilliant marketer, leveraging both traditional and envelope-pushing tools to benefit his clients. From the most tangible forms of marketing - items you can hold in your hand like coffee cups -- to cutting edge digital like Cover Photo Magic, Ron embraces them all. He is a master at connecting the right people with the right strategies for the maximum benefit to all.”
June 21, 2012
Irene Silber, Consultant
http://www.linkedin.com/in/irenesilber

Recommendation:
“Ronald is a very determined entrepreneur with a successful track record of accomplishments. In the years that I have known Ronald he is energetic, detail oriented and passionate about the work he does and the people he interacts with on a regular basis. Ronald is successful at every aspect of running a business. He is determined to succeed at whatever he puts his mind to!"
December 28, 2011
John M. Kalinowski, Strategic Marketing Specialist
JK Marketing Specialist,LLC
http://www.linkedin.com/in/johnmkalinowski

Recommendation:
“Ron's driven persistence and ability to adapt to marketplace changes make him a successful entrepreneur. With vision, intelligence and intuitiveness, Ron developed the Globe Icons business model which will revolutionize the advertising/marketing industry. He is honest, hard working and professional. I highly recommend Ronald Simons.”
August 15, 2011
Stephen H. Joseph, Esq.
Senior Partner, Stephen H. Joseph Attorney-at-Law, PC
http://www.stephenhjoseph.com/

Recommendation:
Ronald is a man with many qualities. The one I find most unique is his patience. Sharing his knowledge professionally could be done simply by distributing written material as most do. The difference is Ronald takes time to illustrate, teach and bring you from being blind to having full sight of what the project, business, or advice he is speaking about. This attribute brings a connection that most business personnel forget. There must be a connection of some sort for friends, colleagues or associates to understand both strengths and weaknesses in each other. A quality one can only possess if they are patient with those they deal with.
(7/12/12)
Nanette M Buchanan, Author 
iPen Designs
www.ipendesigns.net

Project:
Coffee Cup Advertising Space and Free Paper Cups Brochure
May 2011 to Present
Globe Icons: Out-Of-Home (OOH) Coffee Cup, Beverage and Food Container Ad Space

Team Members:
Ronald Simons
Bob Shalayda
Ted Costa

A brief overview of our distinct coffee cup advertising campaign and promotional advertising strategy for Ambient Out-Of-Home OOH Advertising and Experiential Branding Space.

Featuring our Elite Corporate Barter Program for Free Disposable Paper Coffee Cups. Solutions that save a coffee distributor, coffee vendor, hospital, institution, theme park or event millions of dollars in expenses.
http://www.globeicons.com/uploads/GlobeIcons_Brochure_8_5x11_0611__4_.pdf


Project:
Cover Photo Magic™ Facebook™ Timeline
Fee based advertising app.
June 2012 to Present

Team Members:
Ronald Simons, Business Consultant
Mordy Weiss, Consultant
Irene Silber, Consultant

Cover Photo Magic™ : A Free Facebook Application for Timeline. Create a personal Cover Photo based on your Facebook albums. Use over 200 designers templates. With over 90,000 users monthly.

Challenge: As an Independent Contractor, I develop strategic value based relationships for a NEW Fee based Advertising and Marketing Campaign tool. 

Cover Photo Magic will use the tool to implement Brand Advertising to businesses, organizations and promote campaign awareness. 

The App will give exposure through social media engagements utilizing Facebook Timeline Templates. 
http://home.coverphotomagic.com/

Publications:

Publication:
Coffee Cup Advertising 
Ezine Articles
June 19, 2012
Authors: Ronald Simons, Business Consultant

Coffee Cup Advertising

"Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafe', or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East."
Source: Wikipedia

Today coffee cup advertising is not a "shot gun" advertising approach; it utilizes creative thought, interactive innovation and temporal to compose its form of Integrated Marketing Communication (IMC).

Its pinnacle benefit boasts (37) minutes of average consumption time for brand impression awareness known amongst industry professionals as "The Dove-Tail Effect". This benefit is also extended by the consumer of the takeaway container; as the container's advertisement will be viewed by others where the consumer may travel. Coffee cup advertising is also associated to Ambient Advertising and Out-Of-Home Advertising and/or Outdoor Advertising Mediums.

"Ambient is often used in conjunction with other campaigns and is not generally a stand-alone tactic.~(Azari & Kamen 1984)."

Since the birth of Ambient Advertising, Adaptive Marketing, New Media Marketing, Social Media Marketing with Inbound Marketing via Mobile Marketing conveyed through Outbound Advertising to meet the rising demand for the advertiser's return on investment (ROI). These stakeholders together can demographically and geographically target and focus on the consumer audience and the relationship that is gained through identification of its various combinations of communication forms.

"Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. To a great extent, these have evolved in sequence, changing as communications technology evolved. But that doesn't mean that we have arrived at a single best solution".

Publication:
The Truth About Consumers
Ezine Articles
July,4 2005
Authors: Ronald Simons, Consultant

The Truth About Consumers

The manufacturing, logistics and distribution of a bricks and mortar sales business:

This is a summary of what I learned about business in the 8 years I have been an Entrepreneur, and a Managing Member of a small business that sold office machines, office supplies and installations.

Understanding a business and all of its facets requires a great deal of "due diligence" however; the most important contribution that I can offer is a reference theory behind an idiom "KISS" (Keep It Simple Stupid) FOCUS. Focus on exactly what it is your business offers. If you sell widgets, you have to buy the materials to manufacture or purchase the widget and then you have to sell the widget.

"Know a little about a lot."

Trying to take in everything is just too time consuming. Instead we found that networking and being able to locate specific information about a product by understanding exactly what our customer was asking, was more essential than trying to retain it all.

You will never be able to know more about the product or its importance than the consumer already knows. Remember wanting that special toy when you were a kid. You knew all there was to know about that toy. You knew if it was the real one or a fake look-alike and where to get the real one cheapest. The same concept applies here. Your target consumer is also a shopper. A savvy shopper will question you forever about your products, however this is also very time consuming. You may feel that you are offering the best deal in town to the consumer for that item. The long and short of it is, the consumer may take your offer to your competitor only to sell your target consumer for five cents less. Then you did all the home-work and all the leg work for that customer, who just took all of your valuable time and gave your sale to a competitor.

If you sell widgets, know your widget, perform some good due diligence in knowing all there is to know about your widget. Stay informed about your widgets competitors. Know their widget as well. This cuts to the chase quick. If you aren't selling the real widget, you'll need to defend your widget with its price point more frequently. Try not to sell too many types of widgets, the more types of widgets you sell, the more information you will have to retain, hence ("KISS"). This can be a daunting task, as technology is moving at such a fast pace, the new improved widget is two seconds behind. Only stock what you can sell, it is always better to be in demand of something by the consumer than to have a surplus of it. If you are a bricks and mortar, your floor space is expensive real-estate.

Strategy:

Offering a service such as consulting, IT, repair or installations of equipment and combining that service with sales of drop shipments worked best. There is very little need to stock anything and your customers will appreciate.

Specialties:
Ambient, Social Media Marketing, Mobile Marketing, Innovation, Ambient Advertising, Marketing Strategy, Solutions, Strategic Marketing, Social Branding, Brand, Ambient, Promotions, Campaigns, Advertising Space, Print Advertising, Publishing, New Media, Marketing and Advertising Consultant, Advertising promotions, Social Media Advertising, Advertising Campaign, Advertising Consultant, Free, Coffee Cup, Ad Space, Cup Ad, Ad, Paper Cup, Paper, Cups, Beverage Cup, Out-Of-Home, OOH, Ad Consultant

Bragging rights
I am a husband to a wonderful wife and a father to a wonderful son.
Education
  • IMI
    Professional Practice, Marketing, 1991 - 1995
Basic Information
Gender
Male
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Networking
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Coffee Cup AdvertisingWhy should you?•Usage •Statistics •Demographics•Coffee •Ecommerce •Retail •Mobile

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