Jonathan Barrera Mikulich is the owner of Latino Branding Power, an award-winning blog and marketing consultancy dedicated to providing culturally relevant strategies that connect brands with today’s Hispanic communities.
Jonathan is a West Michigan based marketing communications professional and has over twenty years experience in design communications, brand management, community relations, and strategic planning. He has worked with a roster of clients that includes BDO Seidman, Bench & Field, J.D. Power and Associates, and the Knoll Group. Jonathan has also become a respected thought leader as well as a prevalent speaker and consultant about Hispanic marketing and branding.
In 2005, Jonathan took a personal hiatus to Mexico and Puerto Rico, immersing himself within Spanish language and Latin American culture. These experiences motivated him to pursue a career in Hispanic marketing upon his return to the U.S. In Mexico, Jonathan connected with family members in Michoacán
, the region where his maternal grandparents immigrated from several years ago. He also had the opportunity to work within the local advertising industry in Mexico, learning about marketing communications from a unique multicultural perspective.
Jonathan holds a Master of Business Administration from Ferris State University
as well as a Bachelor of Science Degree in Visual Communication. He has a professional certification in Hispanic Marketing Communications from Florida State University‘s renowned Center for Hispanic Marketing Communication
, as well as an Advanced Studies Certification in Design and Innovation Management fromKendal College of Art and Design
through Ferris State University.
Currently, Jonathan is a co-founder and director of brand strategies at Vias Latino Market Consultants
. He is also a member of the West Michigan Hispanic Chamber of Commerce
and has served on the boards of the Mexican Heritage Association
and AIGA West Michigan
. Jonathan is an aspiring musician and lives with his wife Evelyn, an education administrator, in Grand Rapids, Michigan