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Don Fornes
Works at Software Advice
Attended Princeton University
Lives in Austin, Texas
359 followers|18,877 views
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Work
Employment
  • Software Advice
    CEO, 11 - present
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Currently
Austin, Texas
Contact Information
Work
Phone
(512) 364-0116
Email
Address
200 Academy Drive, Suite 120, Austin, TX 78704
Story
Tagline
Founder & CEO of a web marketing firm, aging athlete, struggling father, hand-ringer, devoted Bernese Mountain Dog caretaker.
Introduction
In 2005 I started Software Advice, a web marketing firm focused on the software industry, after a ten-year career in the enterprise software and investment banking industries. We never took on any outside investment, which made for a tough first three years. But since 2008 we've been profitable and growing rapidly. My proudest accomplishment is the 60 jobs we've created, primarily in our Austin, Texas headquarters, but also in Cordoba, Argentina, where our developers churn out PHP. I'm always happy to share what I've learned from bootstrapping this business, which ranges from management and strategy to the details of web marketing tactics. 

Outside of work, I spend all my time with my wife Lauren, daughter Hudson, son Stone, and dog, Stinson. 
Bragging rights
Still trying to come up with something.
Education
  • Princeton University
    1995
Basic Information
Gender
Male

Stream

Don Fornes

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If you're considering leaving your current job, here are a few considerations to determine whether your reasons are, well, reasonable. Ask yourself honestly: Why do I want to leave? http://bit.ly/1mt64P6
Why are we so impulsive? What makes us believe the latest job offer is the next best thing? I provide some career guidance for the at-risk job-hopper.
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Don Fornes

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My entrepreneurial philosophy on "Burning The Ships" – why I quit my job without funding or a solid business plan and decided to bootstrap @SoftwareAdvice. Don't try this at home... http://bit.ly/IDqvq4
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Why boring is awesome. You don't need to be Mark Zuckerberg to be a successful entrepreneur. Talking from experience, one of the most reliable ways to be prosperous is to be, well, boring... http://bit.ly/1boJdP1 #startups #entrepreneurship 
If you want to run your own business, build a team and make above-average money, consider going into business in a "boring" industry.
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Don Fornes

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Taking a look at our rapid growth over the past year and all the change that comes with that, it's very rewarding to be recognized as a 2013 Top Workplace by the Austin American-Statesman. We've still got some work to do, but for now, we'll celebrate. Oh, and we're hiring...a lot. #atxjobs http://bit.ly/1aZidmm  
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Don Fornes

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Looking to hire the next Steve Jobs? Start by reading our latest Psychological Profile of the Dream Team. 
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Don Fornes

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Here's a framework I use for managing priorities: I value my time at $1,000 an hour (even if no one would pay me that).
As an entrepreneur, how can you decide what is and what isn't worth your time? Bill yourself out at $1,000 an hour.
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Don Fornes

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Real work experience isn't just measured by time. You have to consider the quality and intensity of that work. In my opinion, #experience is a function of time, quality and intensity. http://bit.ly/1koktYD 
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Don Fornes

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Are You a Connector—or a Party Crasher? I get a lot of well-intended introductions, but I'm not particularly excited when they are sent unexpectedly. So, I'd like to propose: The Three Tenets of a Good Introduction. http://bit.ly/1eRg1hi 
When making an introduction, abide by these tenets. They will help you avoid the pitfalls of party crashing and will raise your value as a connector.
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This is our idea of giving back. How a 5-year-old named Confidence changed our lives by letting us be apart of her dramatic transformation #givingback http://bit.ly/187MAUu
Employees can find purpose by helping fund projects that give back. We found our purpose in the form of a five-year-old girl from Nigeria.
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We just published a summary of all of the psychological profiling we did with Dr. James Maynard. If you're looking to hire all-star employees in sales, marketing, support and/or engineering, check out these personality profiles. 
Building your corporate dream team is like a coach building a sports team: it's not a group of perfect athletes, but a perfect combination.
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Here's the second post in our Psychological Profiles of the Dream Team series - The Champ. If you're looking to hire and build a great sales team, The Champ is your man (or woman).  #hiringtips   #sales  
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Don Fornes

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I'm really excited about a new series we are launching today on our Million Little Wins blog: Psychological Profiles of the Dream Team. We engaged a local psychiatrist to help us profile our best employees and see what makes them great. We can then use what we've learned to hire more people like them and work more effectively with the team we've got. 

Here's our first profile, The Giver.
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