Breaking News: 33% of Google+ Users Are Female

A lot of misinformation about Google+'s male to female ratio is going around Google+ and even being reported on by respectable media sites. For example:

Mashable Headline: Google+ Users Are Nearly All Male: http://mashable.com/2011/07/14/google-plus-male/

Forbes Blog: Sex Problems at Google+: http://blogs.forbes.com/quentinhardy/2011/06/30/sex-problems-at-google/

AdWeek: Google+ Is A Boys Club: http://www.adweek.com/news/technology/google-boys-club-133450

All of these articles are based on totally flawed data. Here's why:

Socialstatistics.com is a cool site where G+ users can submit their profile to see if they make the top 100 leaderboard. Shortly after launching, the 87% male, 11% female, 2% other stat started making the rounds. But that data is completely skewed: males tend to compete for leaderboard recognition more than females.

Another great site, findpeopleonplus.com now indexes nearly 948,000 Google+ user profiles and tracks many data points about the users, including gender. They report that of the first 948,000 profiles they crawled, 74.9% are male and 25.1% are female. But crawling is time consuming and the crawlers were finding the mostly male user profiles from the initial field test seeding. This is not a random sampling.

My surname-based random sampling has shown a very different number. For the first time, I'm publishing it here:

7/4 77% Male, 23% Female
7/7 68.4% Male, 31.6% Female (after the user base had almost doubled)
7/14 66.4% Male, 33.6% Female

Google+ is quickly turning pink.

For comparison sake, LinkedIn, which is a business social network with more than 100 million users is still 63% Male and 37% Female according to Pew (See attached report below). Google+'s female population percentage will likely surpass LinkedIn's in early August. The poster of 18 men in a hot tub that has been passed around for the past week or two is not reflective of reality and is not what Google+ is going to end up being.

Google+ is definitely for men, women, and other. (But not kids....yet)

I'm attaching a link to a fantastic Pew Internet study report showing age and gender breakdowns for all the main social networks. Highly recommended.
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