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A new year is a great time to get new projects up and going!
In this region (the Mallee, in north-west Victoria) there's a real need to develop industry in sustainable ways; our population has been declining for some time, and there's a lack of investment from government and the city-based corporate sector.

What to do?

I'm starting up some projects to bring smaller enterprises together for marketing.

In the tourism service sector - accommodation providers, cafés and restaurants, tour providers, galleries and arts and crafts groups - there are ways of banding complementary groups together, to give them some economies of scale for marketing - including overseas - especially using social media to strike up conversations with their customers.

In other industry sectors - small manufacturers, primary producers - there are similar benefits in forming small informal co-operative groups for marketing; many buyers would like to deal directly with growers or makers, and there are some good ways for groups like this to engage with buyers.

For these sorts of projects, there's supporting funding from government; it's all about becoming export-ready.

Watch this space, and wish us all luck - I'll report back as the projects progress!
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The last couple of days have been the kind that are great when you're starting out in business - meeting with people who you know you'll be working with again and again, to develop the business you want.
Up here in the Mallee, there's a real dearth of export-related business - whether it's the large-scale agricultural kind or the smaller, more product-related kind, there's lots of work to do to return this region to the thriving place it was 50 years ago.
There's heaps of creativity here; people with all sorts of ideas, with energy and with a real will to get things going. It's going to be grand fun, being part of it all - watch this space!
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Cutlass Consulting

Shared publicly  - 
 
A new year is a great time to get new projects up and going!
In this region (the Mallee, in north-west Victoria) there's a real need to develop industry in sustainable ways; our population has been declining for some time, and there's a lack of investment from government and the city-based corporate sector.

What to do?

I'm starting up some projects to bring smaller enterprises together for marketing.

In the tourism service sector - accommodation providers, cafés and restaurants, tour providers, galleries and arts and crafts groups - there are ways of banding complementary groups together, to give them some economies of scale for marketing - including overseas - especially using social media to strike up conversations with their customers.

In other industry sectors - small manufacturers, primary producers - there are similar benefits in forming small informal co-operative groups for marketing; many buyers would like to deal directly with growers or makers, and there are some good ways for groups like this to engage with buyers.

For these sorts of projects, there's supporting funding from government; it's all about becoming export-ready.

Watch this space, and wish us all luck - I'll report back as the projects progress!
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What's a new enterprise to do but reach out?

It's been a fun, rollercoaster ride in development, manufacture, marketing, export, tech support and business generally, for the last ~30 years. In between having fun and keeping everything working, I've amassed quite a bit of experience, so now I'd like to make that experience available to the people just starting out.

For instance, marketing your business, product or service isn't nearly as difficult to do as it might seem; it's well within the grasp of the new exporter, once they know what to do. The idea is this: teach the exporter to fish, and they'll be dining well for life - a very useful notion, forked cleanly from Free Software.

For another instance, where I am in rural Victoria (right out in the bush), there's not an awful lot outside the Ag world for young people coming through secondary school - so I'm looking at starting a co-operative enterprise that will manufacture and export. When it makes money, the members of the enterprise - including students - will share in the proceeds, at the same time as they're learning about all the facets of export business from design to delivery (and credit control!).

For yet another instance, I've got 30 years (the same 30 years. I can multi-task!) experience in putting adaptive technology into inclusive education, in particular getting skills into the hands of people who aren't usually included in the "Circle of Experts" - classroom teachers and classroom support people. I'll be roaming the halls of the regional education offices, offering to keep doing this for as long as anyone's in need of those skills.

Right now I'm on the prowl for customers - so if you know anyone who might be interested in any of this, point them at me!
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Collaborynth's profile photo
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The Sociable's profile photo
Michael Manning's profile photo
Gerry Welsh's profile photo
Edward G Gordon's profile photo
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Giving you the edge...
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Whether you need to develop a brand, use social media, launch a new website or reach out further to your markets, Cutlass can help.

You might need research and advice to help you develop export-readiness; you might need help to develop train your workforce in new processes and procedures.

Whatever your business need, talk to Cutlass Consulting - with a state-wide network of providers, we can either fulfil your needs ourselves or refer you to other trustworthy providers.

It's all about giving you the edge.