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Terry Heaton
2,199 followers -
Author, consultant, philosopher, professor, old guy
Author, consultant, philosopher, professor, old guy

2,199 followers
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New blog post: Protest, postmodern style. It's my view of Occupy New York and offers some tips for media trying to cover it. http://www.thepomoblog.com/index.php/protest-postmodern-style/
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Here’s the latest in my ongoing series of essays, Local Media in a Postmodern World.

Playing Defense When Offense is Required

The world of local media is under attack by powerful outside forces, including a bad economy. We find ourselves with our defensive units on the field constantly, and this is interfering with our ability to play offense. The problem is that this is a time when offense is what’s really required, if we are to survive into the future. This is not a new message for me, but I’ve tried to state the situation a little differently this time in the hope that some who were unable to receive it in times past will now be open to the message.

I’m in Chicago for the annual Borrell Local Mobile Advertising Conference this weekend. I’m moderating a discussion with my friend, Raycom’s Pat LaPlatney on how to make money with “consumer generated content.” I’ll be using the thoughts expressed in this essay, which is why it’s being published today. If you’re in Chicago, drop by the session and say hello.
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HELP! I need to talk with somebody at YouTube! Hopefully in PR.
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"There is no demand for 'marketing' in the network." My response to the idea of limited authenticity in marketing.
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My newest blog post looks at KOMU-TV's "U_News" as "Something worth copying"
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My new "Storage Wars" hat! (Admit it. You KNOW you want one!)
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Here is the latest in my ongoing essay series, Local Media in a Postmodern World.

For those with eyes to see, the dawning of the Postmodern era is growing brighter as technological advances begin to reveal the vast cultural changes that lie ahead. Those of us in media must understand that the nature of the new era is horizontal, not hierarchical, which is essentially all we know. Mass media is the microphone addressing the masses from the top of the heap, and this is slowly, but surely, fading away. We simply cannot prepare for a prosperous tomorrow without accepting this truth today.

So from time to time, I write about the culture itself and the culture ahead, because the light from these glimpses can reveal much, if our minds are open and we are teachable.
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A new personal high. Folks, my Texas backyard is HOT!
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My backyard thermometer is stuck on "high."
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