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Prue Stent for Gucci #24HourAce
Australia is known for its unusual flora and fauna, but native Prue Stent is adding her own spin to the outback landscape. The young photographer is a naturalist of the subconscious, documenting surreal female forms emerging from rocks and deserts, dripping with pink slime, contorted by balloons, fruits, and fabric. They’re equally erotic and estranged, subverting stereotypical femininity for something more primal and anarchic under the blazing antipodal sun. For Gucci Ace, her gorgeous mutants turn Joshua Tree, a reference to the deserts of her homeland, into a kaleidoscope, a mirage of racy yet innocent bodies in conversation with the elements. They do things differently down under. – Samantha Culp
See more works here: gucci.com/24hourace
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Julianna Szabo for Gucci ‪#‎24HourAce‬
Dublin-based Julianna Szabo’s paper creations are rich with playful details. In one animation, a snowy hillside appears, layer by layer, populating itself with trees, houses, and even a train rounding the bend. All materials and all forms—a waterfall, a dragon, a landscape replete with palm trees and even a ship crossing a choppy sea—are charmingly crafted in brightly colored paper, bringing a handmade aesthetic to her work’s digital presentation. The Gucci Ace is rendered in paper, its matte texture making the classic design of the shoe pop. – Larissa Pham
See more works here: gucci.com/24hourace
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Hyo Joo Ko for Gucci ‪#‎24HourAce‬
한국의 신예 스케이트보더 고효주 는 춤추는 듯한 자유로운 스케이팅으로 미국의 유명 무용가 프레드 아스테어를 떠올리게 하며 세계적인 화제를 불러일으키고 있습니다. 서울의 길거리와 강둑을 따라 롱보드를 타고 미끄러지듯 내려가는 그녀의 모습은 마치 공중에서 사뿐히 춤을 추는 것처럼 느껴집니다. 지면 위로 튀어 오르고, 빙글빙글 돌고, 휙 방향을 틀고, 회전하는 등 여러 가지 동작을 구사하면서도 그녀는 결코 균형을 잃지도 땀을 흘리지도 않습니다. 그녀는 2년 전, 직장에서의 스트레스를 해소하기 위해 취미생활로 처음 롱보드를 타기 시작했는데 사실 그 무렵만 해도 보드가 지금처럼 취미 이상의 특별한 존재가 되리라곤 예상치 못했습니다. 이후, 그녀는 자연스러운 동작과 레트로 시크 풍의 스타일로 전 세계의 주목을 받았습니다. 그녀가 스케이트를 타는 모습은 #24HourAce 클립에서 감상할 수 있으며, 그녀가 하루를 어떻게 맞이하는지도 함께 엿볼 수 있습니다. - Samantha Culp
Just like Fred Astaire, South Korea’s new skate sensation Hyo Joo Ko makes it look easy. She seems to be dancing on air, as she glides her longboard through the streets and riverbanks of Seoul: drifting, twirling, swerving, spinning, never once losing her balance or breaking a sweat. When Hyo Joo first picked up a longboard two years ago, she never dreamed it would be anything more than a fun distraction from her day job. Since then, she’s won over the world with her effortless moves and retro chic. Both are on display in her #24HourAce clip, which gives us an intimate glimpse of how Hyo Joo starts the day. - Samantha Culp
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생동감 있어서 좋아요
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Rita Zimmermann for Gucci 24HourAce
Mixed-media artist Rita Zimmermann smashes together references from different worlds. Her intricately layered collage images blend of high and low cultural references that challenge our notions of taste and perception. Born and raised in Warsaw, now based in Australia, she got her start as a fashion photographer. In her artistic practice, she brings hints of this elegant background coupled with a playful postmodernist sensibility. For GucciAce, she pairs the romantic heart-adorned sneakers with a virtual reality video game landscape. It’s an unlikely combination, but one that feels perfectly suited to 2016 and beyond. Sneakers help us move in digital as well as physical space. - Tatiana Berg
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Glimmering stones and motifs from the design lexicon of Alessandro Michele, a look at the new Gucci Jewelry and Timepieces collection.
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Mixing fine metals, precious stones and whimsical designs, a look at
jewelry from the new collection by Alessandro Michele. http://on.gucci.com/GGWJ_18
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Have them in circles
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Adam Csoka Keller for Gucci #24HourAce
Born in 1991 in Bratislava, Slovakia just 2 years after the Velvet Revolution ended decades of communism, Adam Csoka Keller’s work draws on Cold War architecture and fuses it with fashion, movement, and set design. Faceless human figures are organized into formations evocative of military marches or chorus lines. Is it group exercise, ritualistic performance, or brainwashed trance? A seductive colorist and materialist, Keller uses fashion and props like a paintbrush to contrast the concrete walls and fluorescent lit lobbies where he films. The Gucci Ace sneaker makes its entrance inside a drained swimming pool worn by listless adolescents who walk along the pool lanes, run across tiled surfaces, and play alongside slithering reptiles. The peripatetic wanderings give way to a locker room rave, breathing new life into the pool party and proving that concrete and techno are a match made in heaven. #24HourAce – Paloma Powers
See more works here: gucci.com/24hourace
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Marlon Rueberg for Gucci ‪#‎24HourAce‬
Le opere di Marlon Rueberg, artista eclettico basato a Milano, sono strettamente legate al valore globale della cultura e della moda. Attraverso la sua visione, Marlon riesce nel tentativo di focalizzare l’attenzione sul fascino del viaggio. Il suo video per Gucci Ace seduce e accompagna in un’odissea ricca di emozioni e misteri seguendo le suggestioni di un classico film di Bollywood. Un treno in partenza, i passeggeri a bordo, il mistero della destinazione. La star è la sneaker Gucci Ace, che brilla con il suo prezioso set di labbra rosse. Ovunque vada Marlon, dovremmo seguirlo, con la promessa di non annoiarci mai. – Tatiana Berg
Creative director Marlon Rueberg’s work underlines the global nature of culture, fashion and travel. In his lush video for Gucci Ace, he takes us on a thrilling journey full of mystery, reminiscent of Bollywood films, with a cast including some of the Indian community from his home base of Milan. A train takes off—all aboard, thanks to your GG tickets. Let’s see where these characters take us. The star here is the Gucci Ace sneaker, glittering with bejeweled set of vivid red lips, a symbol of potential. Wherever Marlon goes, we should follow. It promises to never be boring. – Tatiana Berg
See more works here: gucci.com/24hourace

Concept and direction: Marlon Rueberg
Cinematography: Lorenzo Gironi
Production and casting: Sofia Panato
Cast: Oliviero Bifulco, Isabella Thoha, Roberta Pegoraro, Graziano Filippini
Bollywood Dancer Group I by Maya Devi
Maharani Indian Dance Group
Bollywood Dancer Group II
Anisha Dance Group / Scuola Marina Nour
Grading; CHIMNEY Berlin
Colorist: Florian Stärk
Head of post production: Oona Eberle
Post producer: Florian Zizmann
Editing: Marlon Rueberg
Prop designer: Michela Alquati
Sound design: Fenster
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Winnie Chi (@winniechichichi) for ‪#‎24HourAce‬
笔下活力喧嚣的插画和动画,捕获了当代上海的时尚能量:快节奏、充满活力、也充满荒诞意味。她是哈尔滨人,曾在英国学习热爱的绘画与动画,之后返回中国,并在方兴未艾的街头艺术界拥有了举足轻重的地位。Winnie的手绘世界里有身姿曼妙的舞者、霓虹闪烁的星球,以及各种形态的猫,Winnie有时会通过定格动画、转描以及拼贴画的形式,赋予它们鲜活的生命力。#24HourAce,绿色皮肤的可爱女孩,乘着云朵躲避刺绣昆虫,突然间,收到从天而降的Ace运动鞋。她是外星人还是天使?那都不重要,因为我们随时可以在Winnie Chi的手绘天堂里漫游。 - Samantha Culp
Winnie Chi’s raucous illustrations and animations capture the energy of contemporary Shanghai: fast-paced, vibrantly colored, more than a little absurd. A Harbin native, she followed her love for drawing and animating to study in the UK, then returned to stake a key place in China’s emerging street art scene. Winnie’s hand-drawn world includes punky dancers, neon planets, and cats with major attitude, sometimes brought to life by stop-motion, rotoscope, and collage, but always with an electric vitality. For #24HourAce, a green-skinned cutie on a cloud dodges embroidered insects and then receives the Ace sneaker as a gift from above. Is she an alien or angel? No matter, we’ll hang in Winnie Chi’s heaven anytime. - Samantha Culp
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Shot on location in Tokyo, the new Fall Winter 2016 campaign, featuring the men’s and women’s collections by Alessandro Michele.
Photographer: Glen Luchford
Creative director: Alessandro Michele
Art director: Christopher Simmonds
http://on.gucci.com/GucciFW16_3
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A look at G-Timeless and Diamantissima watches from the Gucci
Timepieces collection designed by Alessandro Michele. http://on.gucci.com/Timepieces3
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Presenting the Gucci Beauty Fall Winter 2016 Color Collection, a new
palette of pink tones including lipsticks, eye shadows, nail lacquers
and blush. http://on.gucci.com/ColorCollection9
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Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
Introduction

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

For further information about Gucci, visit www.gucci.com.