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Chatting with actress Hari Nef about walking in the men’s Gucci Fall Winter 2016 show, her dream role and her favorite dress by Alessandro Michele, read more here: on.gucci.com/HariNef3
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#Horreur 😱. 😱😨😨😵😵😵😵😲😲😲👎👎👎👎👎
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Last chance to dive into the creativity of ‪#‎24HourAce‬ artists. Gucci’s Snapchat account is live now: a few more hours to follow the stories about the Gucci Ace digital projects. See the story on our Snapchat (👻: gucci) or watch all videos here: gucci.com/24hourace
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Horrible. 😲😲😱😋😨😨😵😵😵😵👎👎👎👎👎
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The ‪#‎24HourAce‬ is still live on Gucci’s Snapchat. Watch the story unfold: different video artists from all over the world take over the Gucci Snapchat account every hour with a story on their short film for the Gucci Ace sneaker. Read more about Gucci Ace here: gucci.com/24hourace
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👎👎👎👎👎👎👎
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Geeoh Snap for for Gucci ‪#‎24HourAce‬
Den norskbaserte videografen Geeoh Snap har holdt kontakten med Snapchat-følgere ved å blende gatefotografi med humoristiske sketsjer som setter figurer inn i underlige, uvante rammer. En intetanende syklist er flankert av to bjørner som balanserer på sykkelen hennes. En giraff forsøker desperat å gjøre seg ubemerket ved å gjemme seg i en suppetallerken. Spissfindige kommentarer om vårt offentlige liv vokser frem gjennom gjentatte observasjoner av personen som kikker ned på mobiltelefonen sin. I denne pågående serien omplasserer artisten telefonen ved siden av en tårnhøy og raskt smeltende iskrem i kjeks eller en magisk ånd-lampe eller fester en rakett i Acme-stil til den uvitende teksteren. Det er på tide å være bevisst verden rundt oss! I #24HourAce, et prosjekt som Geeoh Snap har filmet selv, animerer han skogen, havet og byen med alle små og store skapninger i påvente av skoens ankomst. – Andrea Hill
Norway-based videographer Geeoh Snap has cultivated a devoted Snapchat following by blending street photography with humorous sketches that reframe figures into fantastical interactions. An unsuspecting cyclist is flanked by two bears balancing on her bike. A giraffe desperately attempts to blend in by hiding inside a bowl of soup. Subtle commentary about our public life emerges through repeated observations of the individual gazing down at her mobile phone. In this ongoing series, the artist replaces the phone with a towering and rapidly melting ice cream cone or a genie lamp or fastens an Ace style rocket to the unwitting texter. It’s time to pay attention to the world around us! For #24HourAce, Geeoh Snap, who filmed the project himself, animates the forest, the sea, and the city with all creatures great and small anticipating the arrival of the sneaker. – Andrea Hill
Watch the story unfold live now on our Snapchat (👻: gucci) or watch all videos through link in bio.
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Fin og grei
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Ananda Nahu for ‪#‎24HourAce‬
Ananda Nahu é uma street artist brasileira que cria murais pelo mundo todo, contribuindo ao legado de outros street artists brasileiros como Os Gêmeos. Com formação em fotografia e gravura, a arte de Ananda Nahu integra padrões abstratos e texturas em abrangentes paisagens coloridas. Para as #24HourAce da Gucci, ela criou um mural inspirado no imaginário do ACE sneaker, incluindo pássaros, borboletas e diferentes tonalidades de rosa que aparecem nos sneakers na coleção Gucci Garden. O dramático emblema do raio do ACE também forma o padrão do mural. Seu mural encontra-se em uma parede pública na praia da Macumba no Rio de Janeiro, uma paisagem idílica com o mesmo esplendor natural de sua arte. - Kyle Chayka
Ananda Nahu is a Brazilian street artist who creates murals around the world, building on the legacy of other Brazilian street artists like Os Gemeos. Emerging from her education in photography and printmaking, Nahu’s art combines abstract patterns and textures into all-encompassing landscape of color. For Gucci’s #24HourAce, Nahu creates a mural from the imagery of the Ace sneaker, including the birds, butterflies. And bright-pink hues that also appear on the sneakers in the Gucci Garden collection. The Ace’s dramatic lightning bolt patch informs the mural’s pattern as well. Nahu’s mural appears on a public wall on Macumba beach in Rio de Janeiro, an idyllic landscape with the same natural splendor as her art. ‪#‎GucciAce‬ - Kyle Chayka
See more works here: gucci.com/24hourace
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Steffen Grap and Karo Rose for Gucci ‪#‎24HourAce‬
Steffen Grap ist ein deutsches Skateboarder und Model. Zusammen mit dem Model Karo Rose kreiert Grap eine multidisziplinäre Praxis zur Aktivierung von Stadtraum durch Mode- und Skatevideos. Für #24HourAce nehmen Grap und Rose das Skatevideo-Genre in Berlin auf die Schippe und präsentieren zu gleichen Anteilen, wie sie Tricks zeigen, abhängen und durch die Stadt spazieren. Die sehr strukturierten Videos sind so improvisiert wie das Skaten selbst und schöpfen aus der urbanen Umwelt. Die neuen Ace Sneaker bieten ein Vehikel für das Abenteuer. - Kyle Chayka
Steffen Grap is a German model and skateboarder. Along with model Karo Rose, Grap creates a multi-disciplinary practice of activating urban space through fashion and skate videos. For #24HourAce, Grap and Rose riff on the genre of the skate video in Berlin, presenting equal parts pulling tricks, hanging out, and wandering around the city. The heavily textured videos are as improvisational as skating itself, drawing on the urban environment. The new Ace sneakers provide a vehicle for the exploration. --- Kyle Chayka
See more works here: gucci.com/24hourace
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GUCCI

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Discover the passion and power from the Renaissance inside the Fall Winter 2016 collection, uncovered by author Elizabeth Currie for the Gucci Agenda, read more here: http://on.gucci.com/GucciRenaissance_3
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حلوه ماشاء الله
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A tour around the globe, ‪#‎24HourAce‬ artists are taking over Gucci’s Snapchat. Don’t miss last the moments of the live story behind each Gucci Ace digital project. Follow the story on Gucci's Snapchat and see more #24HourAce videos here: gucci.com/24hourace
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😲😲😲👎👎👎👎👎
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GUCCI

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Are you watching 24HourAce on Gucci’s Snapchat? Live now, the video artists behind the Gucci Ace digital project are taking over Gucci’s Snapchat account every hour in diverse cities around the world. See the story on Gucci Snapchat.
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Yuck.
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Kicking off in Tokyo, Japan, and stopping off at many cities across the world, finishing in New York, presenting the Snapchat takeover for 24 Hour Ace. Over a whole day, video makers behind the Gucci Ace digital project will takeover the Gucci Snapchat account every hour, showing a behind-the-scenes look at their work. See the story live now on our Snapchat.
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Sue de Beer for Gucci ‪#‎24HourAce‬
Described by an art critic as “the pre-eminent auteur of teen angst," Sue de Beer’s psychological investigations into the world of adolescents and the paranormal have made her a favorite at biennials and museums. In her hands, the Gucci Ace is a talisman worn by both the Cheshire cat and Alice herself. Inside a teenage bedroom, saturated lighting and off-kilter camera angles conjure the glamourous horror of Dario Argento while the basketballer cat signals the subterranean world of David Lynch. We enter de Beer’s vision through a double portal, a split-screen frame that references the two-channel video format favored by the artist. Welcome to Wonderland where the beautiful and uncanny coexist. #24HourAce --- Paloma Powers
See more works here: gucci.com/24hourace
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Yeah Thu ugh my uncles place in yet truthfully us
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Chikashi Suzuki and Taro Okagawa for ‪#‎24HourAce‬
グローバルで活躍する日本人フォトグラファーである鈴木親は、長年にわたって雑誌『Purple』とコラボレーションしています。今回彼は、映像作家の岡川太郎と協力し、東京の都会の風景を映し出した作品を制作しました。群衆の合間から姿を見せるのは、多くの人が行き交う通りの真ん中に視線を向ける一人の女性。その足元はフィッシュネットストッキングとグッチの〔エース〕 スニーカー。そしてそれは都市と切っても切り離せないアイテムであり、私たちを前進させ、ありふれた都会の風景の中で他者との差別化を図るために身に着けるもの。グッチのウェブストライプとともにパンクのスタッズやパールのようなボタンが施された〔エース〕 スニーカーが舞台を照らします。また、映像の登場人物は、繊細なブラスのナックルや頑丈なサバイバルツール、そしてアレッサンドロ・ミケーレのリングへのこだわりを思わせるアイテムも身に着けています。これこそまさに、都会のこだわりの強さを表現したポートレートです。
An internationally renowned Japanese photographer, Chikashi Suzuki maintains a long-running collaboration with Purple Magazine. Here, he works with the filmmaker Taro Okagawa to create an ambient portrait of the urban scene in Tokyo. The crowds part to reveal to reveal a woman in fishnet stockings and Gucci Ace sneakers gazing into the midst of the busy street. Sneakers are an integral part of cities. They’re what propels us, and what we wear to differentiate ourselves in the mundane urban landscape. The Ace lights up the scene, with punk studs and pearlescent buttons accessorizing the Gucci stripes. The video’s subject also wears a filigreed brass knuckle, a tough survival tool as well as a reference to Alessandro Michele’s ring obsession. It’s a portrait of urban persistence. - Kyle Chayka
See more works here: gucci.com/24hourace
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Story
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Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
Introduction

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

For further information about Gucci, visit www.gucci.com.