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Beate Sørum
748 followers -
Blid trønder i Oslo, jobber med fundraising og digital kommunikasjon. Godt vant foredragsholder. Blogger ved behov på http://beatesorum.wordpress.com og tvitrer ivrig som @BeateSorum
Blid trønder i Oslo, jobber med fundraising og digital kommunikasjon. Godt vant foredragsholder. Blogger ved behov på http://beatesorum.wordpress.com og tvitrer ivrig som @BeateSorum

748 followers
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Beate's posts

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The term "slacktivism" annoys the heck out of me, because it is simply not true. There is NO evidence that people "just like" things rather than take actual action. They do both. Find proof in my rant on the blog:

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Slides and resources from the talk +Ida Aalen and myself delivered at the +Institute of Fundraising National Convention yesterday:)

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The cat is out of the bag - I am leaving my job at the Norwegian Cancer Society, and setting up shop on my own. I want to help the charitable sector do digital better, so starting September 1st, I'm available for your projects :) 

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"Thank ALL the donors". On how we can use social media to thank more donors, quicker, better, more personalised and cheaper.

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Jeg har meldt meg ut av Høyre  i dag. Likestillingspolitikken til partiet har dreid i en retning som jeg rett og slett ikke kan stå bak lenger. Jeg er ufattelig skuffa over de tingene partiet velger å bruke stemmen min på. Jeg skjønner at man må inngå kompromisser i politikken, men denne hestehandelen er jeg rett og slett ikke villig til å være med på. Jeg har skrevet litt mer utdypende i bloggen min. Jeg håper vi får tilbake et Høyre som kjemper FOR likestilling, slik at jeg kan melde meg inn igjen og være stolt av det.

I'm sharing some nice data from our Christmas appeal - proving once and for all that people WILL donate from mobile browsers if you just let them.

http://beateinenglish.wordpress.com/2014/02/26/will-people-donate-from-their-mobile-browser/

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"Key elements to good donation form design" http://bit.ly/1gLcx4o <-- I wrote a new blogpost in the series on the cancer society website redesign, explaining some of the key elements to good form design that I've learned from +Ida Aalen  :) #nptech #fundraising

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I've blogged today - sharing how the Norwegian Cancer Society managed to double the income off of our website simply through good interaction design (courtesy of the brilliant Netlife Research).
 Results were beyond my wildest expectations!
#fundraising   #digitalmarketing   #uxdesign   #IA   #donationforms  

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Jeg fikk meg en liten tankevekker i dag. Har blogget den. Og poster den ironisk nok offentlig. 
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