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Beate Sørum
Works at Kreftforeningen
Attended Handelshøyskolen BI Oslo
Lived in Trondheim
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Beate Sørum

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The term "slacktivism" annoys the heck out of me, because it is simply not true. There is NO evidence that people "just like" things rather than take actual action. They do both. Find proof in my rant on the blog:
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Beate Sørum

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The cat is out of the bag - I am leaving my job at the Norwegian Cancer Society, and setting up shop on my own. I want to help the charitable sector do digital better, so starting September 1st, I'm available for your projects :) 
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Beate Sørum

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Jeg har meldt meg ut av Høyre  i dag. Likestillingspolitikken til partiet har dreid i en retning som jeg rett og slett ikke kan stå bak lenger. Jeg er ufattelig skuffa over de tingene partiet velger å bruke stemmen min på. Jeg skjønner at man må inngå kompromisser i politikken, men denne hestehandelen er jeg rett og slett ikke villig til å være med på. Jeg har skrevet litt mer utdypende i bloggen min. Jeg håper vi får tilbake et Høyre som kjemper FOR likestilling, slik at jeg kan melde meg inn igjen og være stolt av det.
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I've blogged today - sharing how the Norwegian Cancer Society managed to double the income off of our website simply through good interaction design (courtesy of the brilliant Netlife Research).
 Results were beyond my wildest expectations!
#fundraising   #digitalmarketing   #uxdesign   #IA   #donationforms  
There is this stubborn myth in fundraising that surely, i someone has decided to go onto a charities website to support them, surely surely they'll put up with an extra field or two in the donation...
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Jeg fikk meg en liten tankevekker i dag. Har blogget den. Og poster den ironisk nok offentlig. 
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Beate Sørum

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Jeg har skrevet en kjapp kommentar i Kreftforeningens blogg, som svar på den tendensiøse kronikken fra Swedish Match i dagens Aftenposten.
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Beate Sørum

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Slides and resources from the talk +Ida Aalen and myself delivered at the +Institute of Fundraising National Convention yesterday:)
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"Thank ALL the donors". On how we can use social media to thank more donors, quicker, better, more personalised and cheaper.
If nothing else, social media is a brilliant tool for reaching out and thanking donors and volunteers - delighting them with a little bit of nice, unexpected appreciation and attention. Every year,...
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I'm sharing some nice data from our Christmas appeal - proving once and for all that people WILL donate from mobile browsers if you just let them.

http://beateinenglish.wordpress.com/2014/02/26/will-people-donate-from-their-mobile-browser/
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"Key elements to good donation form design" http://bit.ly/1gLcx4o <-- I wrote a new blogpost in the series on the cancer society website redesign, explaining some of the key elements to good form design that I've learned from +Ida Aalen  :) #nptech #fundraising
I never knew how big a difference tiny details in a donation form make. I thought a clean, nice form was enough. Turns out, I'm wrong. Over the past few years as I've had the pleasure of working wi...
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Beate Sørum

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Beate Sørum

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Se hvordan tobakksindustrien nå går etter fattige land uten god myndighetsregulering. Husker du den røykende babyen fra Indonesia? Han er ikke alene. Det er mange røykende babyer i Indonesia. Og tobakksindustrien gnir seg i hendene.
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People
Have her in circles
668 people
Trond Lyngbø's profile photo
Robert Sørensen's profile photo
Stakkars Oss's profile photo
Abas ali's profile photo
Petey David Walker Hixson's profile photo
Montasser Gamal's profile photo
Karoline Nauste's profile photo
Inger Vorhaug's profile photo
sagar shah's profile photo
Work
Occupation
Rådgiver digital kommunikasjon
Employment
  • Kreftforeningen
    Rådgiver digital kommunikasjon, 16 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Trondheim - Oslo
Story
Tagline
Blid trønder i Oslo, jobber med fundraising og digital kommunikasjon. Godt vant foredragsholder. Blogger ved behov på http://beatesorum.wordpress.com og tvitrer ivrig som @BeateSorum
Introduction
Blid trønder i Oslo, jobber med fundraising og digital kommunikasjon. Godt vant foredragsholder. Blogger ved behov på http://beatesorum.wordpress.com og tvitrer ivrig som @BeateSorum
Education
  • Handelshøyskolen BI Oslo
    Forretningsjuss, 2000 - 2003
  • Handelshøydkolen BI Trondheim
    Markedsføring og ledelse, bedriftsutvikling, 2003 - 2005
Basic Information
Gender
Female