WMT site link demotion tool.... Is there any point in it?
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- I don't understand what you mean with a "modified 404" -- can you elaborate?
In general, even if things are a bit complicated at the moment, I'd focus on finding the right final solution and moving the URLs to that as soon as possible. If the URLs have changed, the 301 is a great way to handle that; if the URLs are gone completely, then the 404 is a good way to let us know. You can do that step-by-step, it doesn't have to be final for the whole site at once.May 1, 2013
- Apologies (my agency lingo) - Custom 404 friendly pictures and text (Reduce hard bounces ect).
Thanks, i just thought the sitelink demotion would be the quick fix and personally (if i could manually edit this) would be helpful in the short run.May 1, 2013
- Interesting post. Just following up. Let's say an accountant ran a promotion giving away free twinkies (they are coming back!) to school kids, and you have a landing page for it called /free-twinkies/.
If this gets popular and Free Twinkies! starts showing up in Site links for the accounting firm and the firm doesn't want Free Twinkies! to represent their business for their more professional visitors, would the demote sitelinks tool help you remove this? If not how long would the Free Twinkies remain as a Site Link after the promotion has ended?
This is just for general knowledge and I am not looking for feedback on the relevancy of offering Free Twinkies for an accounting firm. just using as an example.May 1, 2013
- To put it simpleno, although again it's another scenario where a business does not want a sitelink associated with a top level domain (and more control over demotion would be very helpful.)May 2, 2013
- It's not guaranteed that you'd be able to remove it as a Sitelink, but it does demote it (so if we have better ones to show, it's possible that we won't show the Twinkies one). The thing to keep in mind is that Sitelinks are query-dependent, so just because something is a Sitelink once, doesn't mean it'll be a Sitelink for all queries.May 2, 2013
- ThanksMay 2, 2013