I already knew that Flash sucked, but I was about to find out that Adobe (whose other software I quite liked) sucked too.
The presenters on stage all had these amazingly cool t-shirts: the slogan was How the F**** did they do that? (where F**** meant Flash but was made to look like an expletive). I sat through the demos (and some token Q&A at the end) for one reason and one reason only: to walk out with at least one of those t-shirts.
The freebie pack handed out at the end was...
...a demo CDROM in a cardboard sleeve. 30-day trial versions of every product.
No shoulder bag, no mouse mat, not even a pencil.
And definitely no t-shirt.
I asked some of the Adobe people and was told (consistently) that those t-shirts were for the presenters only, not for anyone else.
Having ordered runs of t-shirts before, I knew how little extra it would have cost Adobe to print more up, and having been involved with many tech companies, I knew how often freebie stuff usually got handed out to anyone who seemed interested.
How the F**** did they not think about that?
(edit: G+ fail with * sign)
The internet seems to ignore legislation until somebody tries to take something away from us... then we carefully defend that one thing and never counter-attack. Then the other side says, "OK, compromise," and gets half of what they want. That's not the way to win... that's the way to see a steady and continuous erosion of rights online.
The solution is to start lobbying for our own laws. It's time to go on the offensive if we want to preserve what we've got. Let's force the RIAA and MPAA to use up all their political clout just protecting what they have. Here are some ideas we should be pushing for:
* Elimination of software patents
* Legal fees paid by the loser in patent cases; non-practicing entities must post bond before they can file fishing expedition lawsuits
* Roll back length of copyright protection to the minimum necessary "to promote the useful arts." Maybe 10 years?
* Create a legal doctrine that merely linking is protected free speech
* And ponies. We want ponies. We don't have to get all this stuff. We merely have to tie them up fighting it, and re-center the "compromise" position.
The dismal corruption of congress has gotten it to the point where lobbying for legislation is out of control. As Larry Lessig has taught us, the core rottenness originates from the high cost of running political campaigns, which mostly just goes to TV stations.
A solution is for the Internet industry to start giving free advertising to political campaigns on our own new media assets... assets like YouTube that are rapidly displacing television. Imagine if every political candidate had free access (under some kind of "equal time" rule) to enough advertising inventory on the Internet to run a respectable campaign. Sure, candidates can still pay to advertise on television, but the cost of campaigning would be a lot lower if every candidate could run geo-targeted pre-roll ads on YouTube, geo-targeted links at the top of Reddit.com, even targeted campaigns on Facebook. If the Internet can donate enough inventory (and I suspect we can), we can make it possible for a candidate to get elected without raising huge war chests from donors who are going to want something in return, and we may finally get to a point where every member of congress isn't in permanent outstretched-hand mode.
DIDI Jaishree Devi.2014.
- Nine Inch NailsArt Director, 1999 - present
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