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Chris Kramer
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251 followers
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Firefox drops Google and signs five-year deal to make Yahoo the default search provider for desktop and mobile in the US.

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Hummingbird and Semantic Search

How is Hummingbird Evolving? What is Google doing with it? How can we optimize web sites to set ourselves to take advantage of it?  These are all covered in the presentation I did at #stateofsearch  in Dallas today.

The basic message is that you need to focus more on satisfying users on your website than ever.  Google cares about the quality of the content on your web site, and their increasing ability to understand natural language is allowing them to do a better job of that than ever.

http://stonet.co/HummingbirdSemantic
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Why Focus on Long Tail Keywords?
Quick answer: Trying to make your website rank for a specific term can be quite profitable, as long as this specific term closely resembles the product you’re selling.

Click the link to read more!

Post by +Marieke van de Rakt via +Search Engine Journal 

#keywordresearch #seotips #longtailkeywords  

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Google is testing what seems likely a boost to sites that are deemed mobile friendly.

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How Do People Evaluate a Web Site’s Credibility?
Exactly 12 years ago researchers at +Stanford University looked into credibility signals online. Here's what they found: http://dejanseo.com.au/media/pdf/credibility-online.pdf
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At long last, Google has released a new version of its Penguin filter designed to fight serious search spam.

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Definitely of note: Google Displaying Not Mobile Friendly Icons In Search Results

Google is testing showing an icon that tells the user if the site/web page is not mobile friendly.

Trust me, you don't want to be one of these sites marked as 'non-mobile' friendly. 

+Barry Schwartz reports at http://tgcafe.it/ZoaU6e
#mobilemarketing   #mobilesearchrankings  
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Ironwoods beach wedding on Maui! A place where only the surfers go: http://www.joedalessandro.com/maui-beach-wedding-photography/
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