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Simplifying business technology
Simplifying business technology

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Keeping your email marketing list performing to its full potential requires taking steps to make sure that the leads on your list want to be there and that the email addresses you are sending to are good addresses.  Failing to do this can lead to an email list that is bogged down by inactive and bad addresses that hurt the ROI of your campaigns.  It can also damage your reputation with ISPs by generating spam complaints and high bounce rates.

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Quick – what would you do if your social media platforms were hijacked? If instead of sending out the latest news and deals from your company, you were sending out Viagra advertisements and other spam messages? And what if the email account you use to log into your social media platforms conveniently used the same password and was also hijacked?
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