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Tessamaria Crump
Works at OneCreative Firm
Attended Loyola University Chicago
Lived in Chicago
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Tessamaria Crump

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Are you obsessed with social media? There's money in that!

The University of Florida has compiled some interesting statistics. They've shown that not only is social media usage rising dramatically, but they've also demonstrated that while many businesses are profiting, many more still haven't adopted a winning strategy.

That's where you can come in.

This infograph is designed to help illustrate how valuable a social media marketer can be to a business, and how it's a viable career choice right now.

Whether you're looking for a new career or not, there are some stats here that I think you'll find very interesting, like how, "85% of all businesses with a dedicated social media platform reported an increase in their market exposure."

Thanks for reading, and have a great weekend!

#SocialMedia   #SocialMediaMarketer   #Infograph  
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Tessamaria Crump

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"So here’s the deal: it’s never going back to the way it was. We will not have segmented silos of PR/Marketing/Sales and even HR/Product Development etc. in companies that intend on embracing social communication and thriving with the information they can access."
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Tessamaria Crump

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Chicago Sun-Times Fires Photo Staff - Gives iPhones to Journalists

Wow! So who needs a newspaper photographer if you can let journalists take the photos with cheap iPhones??? Apparently the Chicago Sun-Times doesn't! After all it's the camera that makes the photos, right? I am curious to see how this plays out.

►‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒
In »Photography InSight« [ flip.it/5iTMl ]
- The Photography Magazine on Flipboard
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Tessamaria Crump

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Street blogger, Joshua Kissi, wears 501s against a Manhattan backdrop. Photo by Awol Erizku.

See more 501 style --> http://oak.ctx.ly/r/4dte 
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Toyota wins the Super-Bowl advertising competition. See the top 10 ads here.

According to Visible Measures, Toyota's "Wish Granted" ad was the most watched with 16.2 million views. Click to see the complete list and watch them too. 

http://corp.visiblemeasures.com/news-and-events/blog/bid/94895/Toyota-Wins-Super-Bowl-XLVII

#HolyKaw  

Disclosure: I advise Visible Measures. 
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In her circles
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Beautimus! Love this design trend. 
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Tessamaria Crump

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Part of a 'Keezen' dream team with Daley Blind, Stefen de Vrij feels this month's U21 finals will be another "important stage in my development" - http://uefa.to/13EMVMN

Can the Netherlands go all the way?
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Google+ Is Now the #2 Largest Social Network In The World
A recent report by Global Web Index has revealed that +Google+  has now surpassed Twitter in active users!

If anyone has yet to see the value in Google+ as a platform to build an audience for their business or brand, they seriously need to re-think some things.

Image and Text via: http://dustn.tv/google-plus-is-the-number-two-social-network-in-the-world/
Some AWESOME data here: http://www.globalwebindex.net/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/
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Mobile culture China vs. U.S. Great article.
 
What I learned about mobile in China

In China I met several entrepreneurs and others at the Bluetooth World conference there. China has a very different mobile culture, so thought I'd share what I learned here:

1. Facebook and Twitter and many other sites don't work. Neither do their mobile apps. Yes, you can use a VPN or a proxy server, but most sites are very slow compared to when I use those sites in the US. (The government blocks those sites. Most of the entrepreneurs I talked with said the government does that to protect local businesses and their own pocketbooks).

2. Almost every high-end user had an iPhone. Others had Android. I never saw Windows Phone or Blackberry's being used. Android is coming on strong, everyone admits.

3. Every iPhone was jailbroken. Why? Because using the Apple App Store is painful at best and totally unusable at worst. Why? The speed of downloading apps from Apple is horrid. So, everyone makes their phone have a Chinese app store so they can download apps fast. That means Apple will see lower revenue per device than it does in the states, where it can sell movies, music, and apps directly.

4. Every service has a Chinese copy. In the shot I took below there is a YouTube copy. Actually several copies. 

5. The Chinese hate the firewall too, but they say it just means you gotta be "entrepreneurial" to get around it. Either by using Chinese copies of services you like, or by using VPNs.

6. There isn't LTE in Shanghai yet. That I thought was totally shocking, given how modern and wealthy the city is. My phones, back in San Francisco, are dramatically faster on videos and things like Waze. Everyone says that LTE finally got approval from the government and should be showing up by the end of the year.

7. There is a strong mobile culture. It felt a lot like San Francisco, with lots of apps for local food, transit, etc. Plus, the people i met with knew exactly how the local apps compared with things like Yelp or OpenTable.

8. Many apps have "offline" features. Baidu maps, for instance, aren't as accurate as Google's maps, but they work offline, which matters because of lack of LTE and also pricing plans that charge you per megabyte downloaded.

9. There are lots of low-cost Android phones and systems coming out. Think about how Facebook's new Home App takes over app launching and you are close to how these new Chinese phones take over your notifications and app screens. They also strip out all Google stuff and add in their own apps and search. 

10. Everyone knows how to get their phones customized. You can pay people to root your phones for a few dollars and load you up with the apps you want. This lets people who buy very low-end phones get similar experiences you'll get on more expensive phones.

For those of you who have visited China, or who live there (Google+ was the only social network I could use directly -- the others I used through Flipboard just fine) what other things have you noticed about how Chinese use mobile phones vs. how people in US and Europe use them?
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People
In her circles
353 people
Work
Occupation
Advertising & Public Relations
Skills
Digital & Social Strategy. Media buying. Community management. Project Manager. Research.
Employment
  • OneCreative Firm
    Digital Strategist, 2012 - present
  • DraftFCB
    Account Executive Intern, 2006 - 2006
  • The Weekly Alibi
    Account Executive (Digital and Display), 2009 - 2011
  • Chicago Advertising Federation
    Account Executive Intern, 2006 - 2006
  • 516 Arts
    Art Educator-Docent, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Chicago - Albuquerque - Grand Rapids - Myrtle Beach
Story
Tagline
Think big.
Introduction
Been in advertising since 03'. Influencing my world with tech and social. Wannabe entrepreneur (just a matter of time). Startup organizer. Insane online researcher. Interested in urban planning; revitalizing my community with tech and shared spaces. When it all comes down to what i'm really doing, #itsforthebabies. Dog lover. Pizza Queen. 
Education
  • Loyola University Chicago
    Advertising and Pubic Relations, 2003 - 2008
  • Southwest University of Visual Arts
    Advertising Art, 2008 - 2011
Basic Information
Gender
Female
The best flounder I have had in my life. Amazing signature fig salad. Left wishing I could stay.
Food: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
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