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Vleugel LiveComm
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WIJ GELOVEN IN BELEVINGSVOLLE OMGEVINGEN DIE (RUIL)HANDEL TOT STAND BRENGEN
WIJ GELOVEN IN BELEVINGSVOLLE OMGEVINGEN DIE (RUIL)HANDEL TOT STAND BRENGEN

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"We’re trying to build experiences that reward more people, to get people together to unlock new behaviors, to get strangers talking, to have magical moments together. The system should encourage that interaction in a positive feedback loop that says it’s OK to be social, to leave that device in your pocket so we can give you a magical experience.

But we must be sure we are not leading people astray. Consistency is paramount, especially in new modes of behavior. If we are going to teach a gesture or a posture, leverage that behavior to make people think they are experts so they will try it everywhere just to see the result.

Finally, whatever you build, it must be integrated with the theme of the overall environment, and with the marketing and branding. You cannot simply bolt a screen onto a wall. It must feel architecturally integrated. Once you’ve earned someone’s trust you must be careful not to abuse it or risk losing their most valuable possession – their attention.”

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