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Fons Tuinstra
8,683 followers -
President China Speakers Bureau, new media advisor
President China Speakers Bureau, new media advisor

8,683 followers
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Cyber celebrities redefine marketing – Ashley Dudarenok

Self-made cyber celebrities take over positions of established Key Opinion Leaders (KOL's) and redefine marketing, says vlogger and China-veteran Ashley Dudarenok, co-author of Digital China: Working with Bloggers, Influencers and KOLs, to the China Daily. Brands are discovering the new trend.
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