1. Three influencers. Invariably, there will come a time for you to provide examples of people who are doing it right, whatever it is. Yes, you can easily toss out the industry giants or leaders in the field, but why? Take this time and share some super-smart people you know that other people may not be aware of. That makes you a connector, and not just a reinforcer.
2. Solid anecdotes. The reason you are getting the interview is that you're the expert. You've lived through the cool stories that illustrate your point. But if you think you'll remember the ins-and-outs of those stories on the spot; you're probably wrong. You will forget key details. So like a professional comedian, get your story down. Tell it over and over to yourself, your spouse, your friends. Tell it until they are sick of it. Then when the interviewer gives you a chance, you'll have it down pat.
3. Know your genesis. How did you get to be an expert in your field? If you don't have a thirty-second version of that story, you're doing it wrong. Sure, you should also have a much longer and detailed version of how you came to be, but you really should lead with the concise one.
Keep those things handy -- and fresh -- and you'll have a much better time for your next interview.
What did I miss? Please share your top suggestions in the comments below. And please, pass this to others who may find themselves in the hot seat!_
- Berklee College of MusicWeb Producer, present
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