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Ulf Gruener

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grad neu: eine kurze Anleitung für lange Stories a la Snowfall und Firestorm, samt einiger Beispiele und Software-Tipps

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Here's a live demo of me editing documents online in Pages. #wwdc2013   #wwdc  #iWork's #iCloud

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Lateral thinking with LinkedIn
What does any big organization do if they have a problem? They probably try to hide it for the public. Here’s some lateral thinking with Linkedin which helps you to spot interesting leads for a story. 

To be honest, I came up with this tactic just by accident. I stumbled on a new job description for someone; he became “credit default swap manager”. That’s not interesting in itself. But a soccer club hired this financial guru. Why does a soccer club need him? After some research, it showed out they had almost no money left, only 60.000 euro, and hired the financial guru to gamble with their last money in the hope they would hit jackpot. They didn’t. They went broke instead.

No here’s my train of thoughts that popped up after I researched this story. 

1. What does a company do when it has a problem?
2. It waits till it goes away? Yeah, funny! But what if it doesn’t?
3. Then it must deal with the problem. This leads to new tasks inside the organization
4. These new tasks lead often to new job descriptions
5. If you monitor the companies from your news beat, you can find leads by looking at the changed job descriptions
6. If the problem is very big, an organization will hire or fire people. You can monitor that too in LinkedIN

 So to sum it up: new tasks, lead to new job descriptions and for bigger problems even more/less employees. If you monitor this, you get valuable information.

Here are some examples

Finding fraud

The title of an information manager of an insurance company changed into risk assessment manager although he didn’t leave his unit. It showed out the insurance company had an increase of 200% of fraud and so the guy was promoted to take care of the problem. If you missed that fact, you would have noticed 16 new people were hired for risk assessment a few weeks later.

Scraping companies

If you do some datajournalism and monitor and scrape the changing info from companies in LinkedIn, you will notice anomalies a lot faster. I could do this only with smaller companies. One example:

In one company, 30% of the people left and went to work for another, brand new company. The story that came from this was that the “brains” from the company hated their “bosses” so they left and tried for themselves.

The sheer beauty of a cryptic job description

So what is a public safety agent working for a telco company? If you don’t understand a cryptic job description, perhaps the company doesn’t understand it either, but seriously, they probably use euphemisms to hide what the guy really is.

My utterly simply trick is to type in the job description once more in LinkedIn in the same branch to see if somebody else elaborates (or even better, dwells on it). In this example, we found out that a public safety agent is the liaison between government and telco for eavesdropping e-mail, telephone conversations etc. – Google that to see that we do that a lot in The Netherlands. We tried to establish the minimum number of people that were having the same job. It was interesting enough to tell and explain the people the number of employers from telco’s that eavesdropped after the court ordered them to do so. 

Hope this helps in your quest to find the truth! To be continued.

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Hi All

VVOJ Medialab ( just opened an English video
channel with over 4 hrs material. Here are a few items:

- Margo Smit interviews Seymour Hersh
- Interview Paul Bradshaw
- Interviews Andy Lehren (New York Times)
- Facebook Graph research (Henk van Ess)
- Telling stories with data visualization - Geoff McGhee



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One of the most exciting things about the state of digital journalism these days is how quickly the state of the art is evolving. The variety of tools and techniques available to us is expanding so quickly that it's sometimes hard to keep up. I've been compiling a list of some of what I think are the coolest, most interesting, most powerful and most useful new tools for digital storytelling. From new ways to create interactive video stories, to quick free tools for telling stories with timelines, images and graphics, these are 40+ new services, tools, apps and ideas for doing great digital journalism and compelling digital storytelling: 

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Relaunch bei :-)
U.a. unbedingt ansehen:
1) Social-View-Button auf der Homepage
2) Longform-Rubrik in der Kultur
3) Musiker-Interviews "Haben Sie Töne?"

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unbedingt ausprobieren als Alternative oder Ergänzung zu Storify, etc

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