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BBH Labs originally shared to Bitcoin (General Discussion):
 
Hello all

We're a small R&D unit working for a bigger creative agency. We've launched a little bitcoin experiment to a) help us learn about bitcoin (steep learning curve so far!) and b) to see if the anonymous nature of transactions encourages selfish behaviour or whether the bitcoin community can prove itself as wholesome as a troop of boy scouts. Basically we're making public both the wallet address and the key, allowing people to give and take from the wallet as they see fit. At the end of the experiment, we'll give anything left in the wallet to the Disaster Emergency Committee.
I know it sounds unwise and we might end up with egg on our faces - very keen to read your thoughts and views. We have thick-ish skins.
If you want to find out more, there's some information here http://thinky.do/open-wallet-experiment/
The wallet address for donations is 19xnfvdAHitNErAGEhVnfkeBSTL8VVv8yV
The key for withdrawals is 2G6uK7QwKRPntaS7drFSUVsUf24ZVmEaK8gET2K2Uj4w

Thanks for reading.
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"Some things need to stop, in order for new things to start" - our take on 2013, with some thoughts on what needs to change in 2014. 

Happy New Year, everyone. See you on the other side.
“We are sensation junkies, predisposed to excitement, and if that means danger and death, we are ready for it.” ~ Doris Lessing, 'Under My Skin' (part 1 of her autobiography). Since Labs was founded in 2008, at the end of every year we've written a round-up of our favourite memories of the ...
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"My hope is that the next time someone wants to have a non-linear play that leaks across multiple realities in real-time performed physically and digitally simultaneously to a global audience they will not have to explain it from the ground up to blank looks and puzzled faces. They can point at the RSC’s seminal 2013 production and say “like that, but much better”.

We're fortunate to have the quite awesome Mr +Tom Uglow share a (long-and-yet-concise) report of his learnings working on Midsummer's Night Dreaming. Now up on the Labs blog for your reading pleasure.

21 learnings, packed full of good stuff. A must read for anyone developing a digital experience that merges with the physical world. Hell, a must read for any of us who want to learn how to learn.
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Things fall apart - on coherence and fragmentation in brands - a new Labs post by Jim Carroll
Of course the quest for coherence sometimes felt like swimming against the tide. It came with a loss of spontaneity, at a cost to creative freedom, with the risk of regimentation. But I always felt that coherence was worth it. Because I believed in the active, authorial, unitary brand; ...
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 ‘Google Glass will live or die solely in the experience it creates for people,’ says Steve Hurst. But the people Hurst worries about are not the users, but ‘everyone other than the user‘, everyone viewed and potentially recorded, snapped, reverse image searched, Googled, by a Glass wearer. This is, obviously, a big deal. There are rules about how surveillance camera footage can be used. Google itself has had to modify streetview imagery according to national privacy laws. How are we going to legislate for Glass? Will social norms keep up with the march of technology? Who do I send a takedown notice to if I don’t know that I’ve been recorded and who that recording has been shared with? As Hurst says, ‘The experience of being a citizen, in public, is about to change.’
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'It’s a rare thing, knowing someone who is truly talented and truly generous in equal measure. Very clever and very kind. Some people can pull that perfect balance off every now and then. Griffin was like that every single day. When I think about him in the weeks and years to come, it’s this that I will not forget.'
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BBH Labs

General Discussion  - 
 
Hello all

We're a small R&D unit working for a bigger creative agency. We've launched a little bitcoin experiment to a) help us learn about bitcoin (steep learning curve so far!) and b) to see if the anonymous nature of transactions encourages selfish behaviour or whether the bitcoin community can prove itself as wholesome as a troop of boy scouts. Basically we're making public both the wallet address and the key, allowing people to give and take from the wallet as they see fit. At the end of the experiment, we'll give anything left in the wallet to the Disaster Emergency Committee.
I know it sounds unwise and we might end up with egg on our faces - very keen to read your thoughts and views. We have thick-ish skins.
If you want to find out more, there's some information here http://thinky.do/open-wallet-experiment/
The wallet address for donations is 19xnfvdAHitNErAGEhVnfkeBSTL8VVv8yV
The key for withdrawals is 2G6uK7QwKRPntaS7drFSUVsUf24ZVmEaK8gET2K2Uj4w

Thanks for reading.
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Rene K. Mueller's profile photoIvor Thomas's profile photoAvatar X's profile photoBBH Labs's profile photo
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+Ivor Thomas Oh. I re-read it right now. :P
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Periodic table of storytelling. We're enjoying 4wl, lah and mug, in no particular order.
Pick a few squares that look interesting or familiar. Search for them here: [link] Warning: you will probably not emerge for several days. This was my f...
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Beautiful, creepy, playable exploration of the data that cities & people leave as trails:
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Once Upon a Time - write up of BBH London's lovely Storytime Hangout app for Google+ now up on the Labs blog.
Author: Nick Fell, Strategy Director. 2.Title screen. Last week we launched the Storytime Hangout app for Google+. Built in collaboration with Penguin, it allows families to share the story of Three Billy Goats Gruff over a hangout, whether they're at home or away from one and other.
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"The history of affordable news and entertainment in America is, in many respects, a chronicle of advertising’s successful shifts from one medium to the next...
Mobile platforms, from phones to tablets, now command one-tenth of our media attention, but only one one-hundredth of total ad spending. That represents a $20 billion gap, and an unmistakable message for tech companies: either the mobile-ad revolution is coming, or our attention has finally escaped to a space where effective advertising cannot follow."

A very good read on mobile-ad opportunities and challenges from The Atlantic (via +Iain Tait)
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Over on the Labs blog, Tim is chatting with one of the founders of Cent Up. Quite simply, CentUp is a share button that lets you appreciate content and give a few cents while doing so. So, when things go viral, they create awareness. When things get CentUp, they will create change. Lovely. 

http://bbh-labs.com/change-in-the-making-cent-up
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"We’re not using a crowdsourcing platform primarily to raise money, rather we’re using it to build our first set of fans and show publishers that they absolutely should install CentUp after our launch, because there is a demand from readers."

Nice hack!
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In their circles
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Have them in circles
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Adam Firmin's profile photo
Marco Casini's profile photo
Nate Taylor's profile photo
Anshul Tibrewala's profile photo
wong Sunhon's profile photo
Michael Johnston's profile photo
oscar kugblenu's profile photo
Juan Manuel's profile photo
Mark Brady's profile photo
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Marketing skunkworks | Innovation & new models for marketing & for creative businesses | Part of BBH
Introduction

Labs is BBH’s global innovation unit. We’re tasked with pioneering new outputs and approaches: exploring emerging platforms and behaviours on behalf of brands, and developing new agency models along the way. Our overall ambition is to find ways in which marketing innovation can be a powerful force for good (more effective, more engaging, more sustainable, more exciting).