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Search Engine Optimization Tips  - 
 
What are the most common on-page SEO issues and how to fix them?
#seo   #seotips   #onpageseo   #onsiteseo  
 
What are the most common on-page SEO issues and how to fix them? | Search Engine Watch http://buff.ly/29TpNDl
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need ...
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Social Media Marketing

Search Engine Optimization Tips  - 
 
75+ SEO Actionable Tips! (Infographic)
#seo   #seotips   #infographic  
 
The Definitive Guide to 75+ #SEO Tips (Infographic) http://hubs.ly/H03LvK90 #seotips via @manikarthik 
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Social Media Marketing  - 
 
25 Do’s And Don’ts For Your Pinterest Marketing Strategy!
#pinterest   #socialmediamarketing  
 
Check out these 25 Do’s and Don’ts for your Pinterest marketing strategy #socialmedia   #Pinterest  
Whether you are starting a Pinterest marketing strategy or trying to improve your existing one, following these do's and don’ts will help ensure you are on the right track.
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In this #DigitalTransformation , how marketing automation platforms have in store for any businesses?

READ: http://goo.gl/SDjVf6
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if you are thinking to include email newsletter as one of your online marketing strategies, you need to consider pros and cons of email marketing.
#emailmarketing  
We have seen email marketing been time tested and one of those verified methods that has been able to draw customer attention.
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Social Media Marketing

Search Engine Optimization Tips  - 
 
Is your HTTPS setup causing SEO issues?
#seo   #https   #seotips  
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Leveraging other people’s communities is the pillar of Influencer Marketing. Yet, there are other cheaper ways to accomplish similar outcomes.
Leveraging other people's communities is the pillar of influencer marketing. Yet, there are other cheaper ways to accomplish similar outcomes.
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What social media channels do early-stage startups prefer? What kind of content do they share on these channels? Is it even worth investing in social media for a new startup?

https://choosejarvis.com/blog/how-do-startups-use-social-media-a-data-backed-answer/?utm_source=104255726753444928579&utm_medium=Gplus&utm_campaign=startupsuse
What social media channels do early-stage startups prefer? What kind of content do they share on these channels? Is it even worth investing in social media for a new startup? If you're a startup founder, these are important questions to answer. What social media channels you use, ...
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Social Media Marketing

Semantic Search / Web / SEO  - 
 
SEO Tips: The ABC's of Semantic Search!
#semanticsearch #google #hummingbird #seo #semanticseo  
 
The A-Z of Semantic Search

Remember when you learned the alphabet? You memorized the letters in order, and undoubtedly sang a little ditty called “The Alphabet Song”. 

The alphabet isn’t just for kids. It’s also a handy mnemonic device for remembering information. Harking back to my teaching days, I’ve been itching to do a post that utilizes the letters of the alphabet that highlight the various aspects of semantic search to help it stick in our heads a little better.

Some letters had many possibilities.  For others I had to get a bit creative. For those letters with many applications, such as A, C, and E, I limited them to no more than 4. 

In all cases I kept the descriptors brief, as the idea is to give a general overview. Think of them as bullet points. A certain amount of background knowledge is assumed, otherwise you’d be reading till the cows came home. But know that each item could be a post in itself.

Following are the first ten letters to get you started!
 
A is for

Authority  -What you need to be in the eyes of Google and your audience if you hope to get anyone’s attention.

Audience - Building an audience is critical before you can hope to have your content noticed.

Authentic - No faking.  Be genuine. Be yourself. (Or your best version of yourself.  People do have to like you, after all:)

Amerland - +David Amerland , authority and author of Google Semantic Search  , has been the great educator and communicator on this subject.

B is for

Blog - You need a platform for your content that you own and have control over.  WordPress is the most popular choice. 

C is for

Content creation - Google is looking for quality content to determine your authority. This could be text, images, video, etc.

Conversational and Contextual - Google search is more accurately understanding the context of a query that is phrased in conversational language.

Content marketing - This has become the primary focus of SEO efforts.

Consistent, Constant - There is no off button.  Content marketing is a long term, on-going effort.

D is for

Data - As Google keeps acquiring more and more data, and learns more and more about us, semantic search will increase in accuracy.

Desktop search - Is being overtaken by mobile. Sites need to be responsive and ready.

Disruptive - Semantic search, along with social media, are huge disruptors, changing business practices and customer expectations, among a lot of other things… Everybody matters now.

E is for
 
Entities - Google now understands what we call entities; i.e.it knows if the words you type into a search box are a person, place or thing - not just  lines of code. Hence the phrase, “from strings [of code] to things [entities]”

Engagement - Engaging with others on social media is a preliminary first step to building an audience for your content.

Expert - Be an expert or go home. A phrase coined by +Eric Enge 
 (more E's:) If you want to stay in the game, you’ve got to know your stuff.

Etiquette - Learn the rules of the road on G+ and follow accepted practices of courtesy if you want people to respond to you.

F is for

First - As in “there is no first page of Google anymore.”  Semantic search has also brought personalized search, which means everyone has their own version of a first page on Google.

Farmer - More advice from +Eric Enge  to be like a 'farmer'. Farmers have to always keep the big picture in mind and think long term.  So do you.

G is for

Google and Google+ , natch.  Google has the lion’s share of the search market. Although all of the major search engines are using semantic technology. Google is leading the charge.

Google+ was created by Google as a social layer sitting atop their giant search engine.  Google can access and understand the social signals coming from G+ better than any place else.  This may change at some point in the future, but it’s an advantage for now.

H is for

Hummingbird - Google’s latest algorithm which moves semantic search up a notch with improvement in such areas as conversational search and the Knowledge Graph.

Hangouts - This Google technology for live video chat and conferencing is revolutionizing communications. (More disruption.)  Hangouts On Air can be broadcast live to an unlimited number of people and then automatically saved to YouTube. Hangouts, both private and public, are being used creatively in a variety of ways. They can fast-track relationship-building.

Holistic - SEO is now a holistic practice with the integration of on-site fundamentals and optimization, links that add value for the user, social media, and content marketing - interwoven with relationships based on trust, authenticity, and transparency.
 
Human -  Forget B2B and B2C. It’s H2H now.  Human to human.  The web consists of real people, not just a collection of websites.

I is for

Identity - Identity is needed for trust. Businesses need to know who they are, why they’re in business, and what they're about. People (and Google) have to understand who you are before they will trust you.

Influencers - Connecting with influencers can play a big role in your trajectory on social media.  Careful though.  You have to provide genuine value before you’ll get noticed.

Incognito - If you perform a search without being logged into your Google account, it is called an incognito search.  It’s not that Google no longer knows anything about you, but it has access to less data, and search results will be affected.  Depending on your perspective and what you want to achieve, this could be viewed as preferable or not.

J is for

Jig - This is the dance that small businesses should be doing because of the opportunities afforded by semantic search. More on this in “O”.

Journey - Patient focus pays off - eventually.  Building relationships, building a following, building an audience.  It all takes time.  It's a journey. Enjoy the ride!

To see the rest of the alphabet, here's the full post.  (Aren't you tiniest bit curious to see what I came up with for X,Y, and Z?) 

http://goo.gl/BZ34nw       

I hope you enjoyed this 5,000 foot view of the key ideas that have come about due to semantic search. What letters surprised you?  What would you have added or taken out?
                  
To dive deeper:

+David Amerland 's  Google Semantic Search , http://goo.gl/IjpQrJ, is the book that all business owners should keep by their bedsides.

+Eric Enge  has written frequently and authoritatively on SEO, semantic search, and Hummingbird.  Two of his recent contributions… "Why Google’s New Hummingbird Is Good News for Serious Content Creators" ; http://goo.gl/tvnhAn,  
"Is Link Building Dead?", http://goo.gl/D00HhF

+Gina Fiedel  has a unique understanding of holistic SEO: "SEO Essentials for the Proactive Small Business Owner", http://goo.gl/1YyY7e

+todd l lebeauc  has created an amazing Flipboard which showcases David Amerland’s work: "Understanding Semantic Search and Marketing: A digest of thoughts by David Amerland", http://goo.gl/ir54oi

+martin shervington  skillfully weaves Google Plus with content marketing:  "What is Content Marketing? And how to use Google+ to do it brilliantly!", http://goo.gl/27gGjn

+Social Media Today , Hangout On Air, a brilliant discussion with host +David Amerland  and guests +Eric Enge and +Rebekah Radice , "Making Disruption Work for You", http://goo.gl/8j6o4l

photo credit: geralt/pixabay

posted by +Marilyn Moore for +RightStart Websites 

#semanticsearch   #semanticweb   #seo   #digitalmarketing  
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Social Media Marketing

Search Engine Optimization Tips  - 
 
74 Online Marketing Experts Reveal The Best Keyword Research Tools!
#seo   #keywordresearch   #seotools   #seotips  
 
The Best #Keyword Research Tools As Voted by 74 Experts via @OfficialTung #SEO
Want to know the best keyword research tools as voted by 74 Online Marketing and SEO experts? Check out the post to find out more.
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Introduction

All About Social Media Marketing on Google+ and Beyond! Online business tips, Google Plus marketing, building brand awareness, merchandising, ROI, affiliate marketing, apps, android, iphone, tablets, social tools, smartphones, social platforms, SEM, google seo, search engine marketing, social networks, graphic design, page rank, Google Plus social business apps, pay per click.

SEO tools, marketing apps, web design, website marketing, google adwords, search engine optimization, Google Analytics, social media tips, search engine optimization, SEO tips, social networking, content marketing, social media metrics, web marketing, content marketers, best marketing apps.

News and updates on using the best social media tools including podcasts, Google Play, Flickr, Word Press, mobile technology, Friendster, Orkut, Flipboard, Pocket, Beyondpad, Pinterest, Yahoo, Twitter, Yelp, Facebook, Android, Apple, iphone, Google Earth, Disqus, LinkedIn, Shutterfly, Google Maps, GAnalytics, Reddit, Evernote and... Google+! Connect to your business customers by optimizing social media marketing techniques!