Marketers everywhere are using content to build their brands. Articles, blogs, videos, whitepapers, infographics, and images—content marketing is leading the way for digital marketers hoping to drive brand awareness and customer engagement. Infographic Via
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We've all heard the sentiments that GooglePlus is a ghost town and that the social platform's audience is artificially inflated by Google, but a new study  reveals marketers and brands are crazy to ignore it.
Forrester team's research, shows that 22 percent of U.S. online adults use Google+ on a monthly basis, and that Google+ posts generate nearly as much engagement per user as their Facebook posts.
So, if you are not using Google+ in your marketing mix, it's time to start.
In case you are not sure how to use G+ effectively, the following infographic from Gryffin Media will help you in becoming a Plus wizard.
A key takeaway from visual:
"Google is using Plus to incorporate social signals into their search results ranking algorithm. This means your profile, posts, plusones and re-shares will all be incorporated into future rankings."
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To make things a bit easier for companies looking to get on the social media landscape, the team at The Whole Brain Group have put together their social media marketing checklist, which helps businesses take a sensible approach to setting goals on the most popular social media networks, including Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest.
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All About Social Media Marketing on Google+ and Beyond! Online business tips, Google Plus marketing, building brand awareness, merchandising, ROI, affiliate marketing, apps, android, iphone, tablets, social tools, smartphones, social platforms, SEM, google seo, search engine marketing, social networks, graphic design, page rank, Google Plus social business apps, pay per click.
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News and updates on using the best social media tools including podcasts, Google Play, Flickr, Word Press, mobile technology, Friendster, Orkut, Flipboard, Pocket, Beyondpad, Pinterest, Yahoo, Twitter, Yelp, Facebook, Android, Apple, iphone, Google Earth, Disqus, LinkedIn, Shutterfly, Google Maps, GAnalytics, Reddit, Evernote and... Google+! Connect to your business customers by optimizing social media marketing techniques!