Simply “doing” B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers.
There are a lot of moving parts with a B2B online marketing and lead generation program, so Circlesstudio designed this infographic to help you visualize the components and the overall process.
Pin it: http://www.pinterest.com/pin/381539399653188067
For complete visual: http://i.imgur.com/nFTjn1t.jpg
"Social media cocktail is our own recipe for managing a social media presence in the most efficient manner. If you are not doing social media for a job there is very little reason to be spending more than 60 minutes on it daily. Social media is very important and obviously shouldn’t be ignored but if you’re running a small business, you already have lots on your plate. There is no reason to freak out. All it takes is a bit of technology and some common sense."
What's in your social media mix?
Thanks for sharing with me !
Full article on Dendrite Park
Same with a B2B lead, you need to facilitate their journey to maturity until they reach the sales pipeline.
See full transcription: http://goo.gl/5sL7wF
Here's a very piece of infographic from
Your company blog is not just for posting announcements and events - it's the fishing net that captures all the potential prospects, build brand awareness, drive traffic and turns visitors into sales leads. But for your blog to become an effective lead generation tool, it must take advantages of every opportunity to increase its chances.
Here's an infographic from proposing 10 crucial elements you shouldn't miss on your blog.
Some key highlights are:
> Use Flirtatious headlines
> Highlight educational content
> Observe current events and discuss trending issues
> Visually stand out
> Don't neglect your social networks.
Pin it: http://www.pinterest.com/pin/381539399654131215
An Oregon US study on how a spider web works has revealed surprising insights. By scaling it up and simulating its structure they were able to understand a little better just how a spider comprehends the signals the web provides.
Now, you will ask, why is this in the Semantic Search Collection? Well, because there is a real lesson to be learnt here. First of all notice how it took scaling to reveal the importance of signals that were largely undetected. Second, observe how the connection between threads and subjects and objects creates a complex vibrational pattern that not only recreates (in the spider's mind) an internal 3D model of the world but also allows it to understand the exact meaning of the signals it reveals.
Unsurprisingly this is a good example of semantic search and the semantic search connections across the web and in the offline world. Each connection creates a signal - the importance and impact of our presence, for instance in a particular social network will be determined not by what we are sharing (though that does play a role) but by the reaction of the target audience in that social network whose connections and way of interacting will dampen or amplify that impact.
That reaction then also becomes our digital 'signature' that begins to tell a search engine exactly who we are and what we do. Connections don't just matter, just like in any real life situation they have the power to alter the nature of the signal we broadcast - i.e. they can change the perception of who we are and what we do. Dive in: http://goo.gl/uomZ7W
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