Real Estate is all about Location and its never to early to teach 'em
Book helps kids understand basics of site selection
Children’s books are generally synonymous with fanciful landscapes like those of Dr. Seuss’ The Lorax or Maurice Sendak’s Where the Wild Things Are. But a Greensboro, N.C.–based developer aims to use the genre to help kids grasp the concrete realities of retail real estate. Lemonade Stand Site Selection, a 36-page children’s book completed earlier this year, is a kid-friendly primer on the issues of access, traffic count, visibility, signage, cannibalization, parking and more.
“I’ve met a couple of people who said they needed to give the book to their franchisees to explain site selection to them,” quipped William Kotis III, SCLS, SCMD, SCSM, president of Kotis Properties, who worked with a ghostwriter and an illustrator for this book after a struggle to explain his job to his 9-year-old son, Alex. “Sitting down and going through the book with him really did make a difference,” Kotis said. “Alex and I have had some great conversations about site selection after reading the book and driving around town together, and he has even had some new ideas for development.”
Kotis, who finished the project just before this year’s RECon, enjoyed showing the book off at the Las Vegas convention. He says many of his colleagues describe being similarly at a loss to explain their jobs to their children. “People’s eyes would light up when we started talking about the book,” Kotis said. “They were really appreciative.”
Kotis Properties is giving free copies of the book to retail site selectors in the company’s primary markets of North Carolina; South Carolina; and Columbus, Ohio.
Some might wonder whether Kotis will be making the book into a series, perhaps by writing, say, Lemonade Stand Triple-Net-Lease Financing. “That would be a good one,” he said. “We’ll see.”