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Lead Supply Company
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Advertising & Marketing Services - Fill Your Sales Funnel
Advertising & Marketing Services - Fill Your Sales Funnel

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62% of people are more likely to trust your company's social media to provide them truthful information than advertising (source: Edelman's 2017 Trust Barometer).
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"The 2017 Edelman Trust Barometer shows ... the general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly" (source: Edelman). This means that if you want to be successful in marketing, you need to highlight PEOPLE, not the institution or company; it means you need to highlight your employees, not the CEO.
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People don't like generic ads: 74% of consumers online get frustrated when offers, ads, promotions, etc. appears that doesn't align with their interests (source: Janrain & Harris Interactive).
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Did you know Pinterest offers advertising (promoted pins)? It's a good platform for product-based businesses because most of its users are looking for shopping ideas already.
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SEO insight: When you name your business, don't confuse your customer. In other words, don't name your clothing store "The Yacht Club." Searchers are more likely to find you when searching for a marina than shirts. Put something relevant to your product or service in your name.
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Marketing involves highlighting features and benefits. Features are what make your product work. Benefits are the results it creates.
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If you're looking for a content marketing job, here are the top 20 cities where you're most likely to find a full-time gig according to Conductor’s Inbound Marketing Jobs Salary Guide 2017:
1. New York
2. San Francisco
3. Chicago
4. Los Angeles
5. Boston
6. Seattle
7. Washington, D.C.
8. Atlanta
9. Austin
10. Dallas
11. San Diego
12. Houston
13. Philadelphia
14. Denver
15. San Jose
16. Miami
17. Phoenix
18. Minneapolis
19. Charlotte
20. Orlando
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Don’t expect your page to magically jump in a Google search from ranking position 10 to position 1. Improvement takes times and consistency.
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When you're looking to build a brand, make sure you're talking to the right audience (people who will be interested in your product or service) about the right things (things you can speak about with authority).
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If you want to market to your customers well, consider 1) What do they think about when they get up? 2) What do they think about before they fall asleep? 3) Why?
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