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patrice cloutier
511 followers -
Communicator interested in the merging of technology and the social ...it's a brand new world and i'm trying to fit in!
Communicator interested in the merging of technology and the social ...it's a brand new world and i'm trying to fit in!

511 followers
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patrice's posts

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Two brands did the impossible: unite America !
Some people have their self-righteous heads so far up their @sses, they can't see any other light than their stupidity-induced delusions. In most cases, no idea is too stupid ( think Sharnado, Sharknado 2, Sharknado 3 and so on ... ), so corporate thinking ...

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Leadership in a crisis in Québec? A snowball's chance in hell !
I am from Montréal ... Even though I now live in Ontario ... Je suis Montréalais ! So, it's with a sense of shame that I must draw attention to the complete clusterf**k of their response to the recent snowstorm.  Québec and snow ... shouldn't be an issue ri...

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Tips for the PIO in the age of disinformation
It's safe to say we live in "interesting times" as the Chinese cookie proverb goes. The environment for the public information officer (PIO) keeps changing at breakneck speeds. How people consume and share news , how they create their own networks are key e...

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When the boss is the wrong spokesperson in a crisis
One of the most cited principles of crisis communications is to have the "guy in charge" ... your CEO or senior elected official become the face of your response. Most often this approach will work. People who get to the top drive the agenda, know how to se...

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A painful goodbye to a friend ...
This blog most often deals with issues related to social media, emergency management and crisis communications. Every so often, I also look at geo-strategic/geo-political issues to give perspective. But most often, I stay the course and relate everything to...

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When the spokesperson becomes the story: you have failed!
I have a new favorite hashtag on Twitter : #SpicerFacts ... it's full of witty comments and memes on the astoundingly stupid media relations strategy adopted by the new White House and its Press Secretary, Sean Spicer.  No matter where you stand on the Trum...

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Trump's Big Win : 10 lessons for the crisis communicator
A lot has already been said in a political sense about the new President-elect's electoral victory. A lot of humble pie and crow on the menu ... accompanied by many a face-palm. But I thought there were many lessons that could be learned by those dealing wi...
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