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Bob Hebeisen
Works at SDL PLC
Attended University of Massachusetts, Amherst
Lives in Newburyport, MA
70 followers|67,145 views
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Bob Hebeisen

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Marketing globalization: not all content is created equal - vary your translation methods depending on the nature of your marketing content http://bit.ly/1s6Ovro
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Pretty thoughtful assessment (as one would expect from Dani Lee).
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Bob Hebeisen

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by Bob Hebeisen I did quite a lot of blog-writing myself at Dimensional Insight, and I reviewed and edited just about every post that was published.  But my favorite blog was the series I did about...
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It's about as easy to use as PowerPoint
We wanted to spice up our marketing content with some simple videos, but didn’t want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com).
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Bob Hebeisen

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Great media & creative strategy: Illinois health insurance exchange has hired The Onion to create an ad campaign to persuade young healthy people to sign up for insurance. http://www.npr.org/blogs/health/2014/02/11/275312005/in-illinois-deal-the-onion-will-promote-health-insurance-really
To reach uninsured young people in Illinois, the state's exchange trots out some funny ads.
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Bob Hebeisen

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Hey +Selwyn Rabins , this one made me think of you.  I always remember the clicking of your keyboard.  Maybe this is a worthy upgrade for you: "You remember how keyboard keys used to let out a resounding, satisfying click when you pressed a key? That was due to the mechanical switches, which keyboard makers have moved away from outside of their specialty lines for cost/engineering reasons."
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Bob Hebeisen

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Customers won't buy your product unless you do business in their language. What's your localization process? http://youtu.be/1DodTUghxe8
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Have fun with your subject matter (and 4 other great things about my favorite blog post) http://b2bhebeisen.com/2014/08/04/portfolio-my-favorite-blog-post-and-why-i-love-it/
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New post on my B2BHebeisen blog: How to Create DIY Animated Infographics, Videos, & Presentations with PowToon: http://b2bhebeisen.com/.../diy-animated-infographics.../
We wanted to spice up our marketing content with some simple videos, but didn't want to pay through the nose for custom video creation. My boss suggested a tool called PowToon (www.powtoon.com). Th...
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Do you have the dubious honor of being the spreadsheet power user in your organization? http://www.diminsblog.com/spreadsheets-for-business-analytics-improving-user-self-sufficiency/
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Bob Hebeisen

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Are you basing important business decisions on spreadsheet analytics? Did you know spreadsheets are infamously error-prone (e.g. KPMG found that 91% of spreadsheets contain errors)?

http://blog.dimins.com/spreadsheets-for-business-analytics-are-you-exposing-your-business-to-risk/
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Have him in circles
70 people
Fr. Jim Jones's profile photo
Julie Danahy's profile photo
Herbert Jones's profile photo
ElegantJ BI's profile photo
Pretty Emmilia's profile photo
Jane Foss's profile photo
David Sim's profile photo
Selwyn Rabins's profile photo
Amy Swearingen's profile photo
Work
Occupation
Marketing Director
Employment
  • SDL PLC
    Marketing Director, 2014 - present
  • Dimensional Insight
  • Tubifi
  • PTC
  • Alpha Software Corporation
  • Hill Holliday Connors Cosmopulous
  • Kelley Habib John Marketing
  • PopStick
  • QAS
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Newburyport, MA
Previously
Somerville, MA - Pittsburgh, PA - Champaign-Urbana, IL - Columbus, OH - Pittsburgh, PA - Andover, MA - Amherst, MA - Las Cruces, NM - Arlington, MA - Cambridge, MA - Newton, MA - Charlestown, MA
Story
Tagline
Seasoned marketer. Husband and father. Member of "Bundy's Bruisers" aging intramural volleyball team.
Introduction
Living in Greater Boston with my wife Julie, daughter Vivian, and dog Stella.  I am currently working as Marketing Director at SDL Language Solutions.  I have extensive experience as a marketing practitioner and team manager, having previously worked at PTC, Hill Holliday, and Alpha Software Corporation.  

Go Red Sox!  Go Patriots!
Bragging rights
Published in MarketingProfs, WhichTestWon, and Target Marketing Magazine. Co-author of a letter included in "World’s Greatest Direct Mail Sales Letters" (NTC Business Books). See my portfolio here: http://b2bhebeisen.com/portfolio/
Education
  • University of Massachusetts, Amherst
  • New Mexico State University
Basic Information
Gender
Male
Other names
Robert Karl Hebeisen
Summer of 2014: this beach is apparently closed. Bummer!
Public - a year ago
reviewed a year ago
4 reviews
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