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Keith Hanks
Atlanta digital marketer by day, civics enthusiast by night. All opinions expressed are my own.
Atlanta digital marketer by day, civics enthusiast by night. All opinions expressed are my own.
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We Need to Bring Back PSAs
Remember PSAs? The 30-second spots, a little cheesy, but a good source of common sense? We need them back, on Primetime TV, and on social media, ASAP. As an elder millennial (errr Oregon Trail Generation??) I think of two classic sources for PSAs. First, th...
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Seattle's Pike Place Market is a Mantra Must
In spring 2001 I remember hearing about Fish in my Operations Management class. It had some interesting and relatable concepts around transforming what should be repetitive low energy work into a top performing team... oh and using the fisherman from Seattl...
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10 Lessons I Learned From My Cat
Meet Reagan. He's a 5 year old ragdoll cat that you'll often hear me call "kitten." In true tradition of enjoying writing, here's some lessons learned from him. Many apply to business and personal -- if a few catchy gif images or memes were added, this prob...
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Search Engine Land + A Decade of SEO
There is no doubt that Search, specifically SEO, was my first love and entry to digital marketing. When I started my MBA thesis in 2006 the 1998 Tim Berners-Lee concept of the semantic web  caused me to view it as a disrupter to replace to the Yellow Pages....
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Ready for AI Marketing 1.0? Mapping Out Programmatic Basics
Many marketers find themselves 'chasing' the next thing, when really, the ingredients for a satisfying frittata are right in front of them. (image: foodnetwork.com) Those close to me know I love metaphors. For all my marketing friends that are also foodies ...
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Black Friday for Political Email Marketing
A post about balancing 1st amendment rights, ISPs and direct mail ROI. Fun exercise. Look at your personal email(s) this morning + later today. Because today is 9/30, thus the last day of the month and quarter, many of your are going to get a spike in polit...
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3 Business Lessons from the Start of WWI
WWI is an interesting war. Fought between 1914 - 1918, its somewhat glanced over in U.S. History classes. Maybe this is because we didn't join the fight until April of 1917 with the war ending 1.5 years later in November of 1918. Maybe its because the war i...
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What WWI Shipbuilders Taught the U.S. About Building at Scale
If it's not in your vocab already, the shipyard at Hog Island needs to be. I learned about this facility during my 2016 train trip cross country when I visited the Smithsonian National Museum of American History . via the National Museum of American History...
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Hillary Clinton's 9/11 Health Scare United the Country
Sunday 9/11/16 started with a very divided country, by evening the country was united. It wasn't the memory the day -- it wasn't a particular speech -- it was the images of Hillary Clinton, in obvious distress, being rushed in a van pulling up.  On a 9/11 t...
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Email Marketing Budgeting Cheat Sheet
For most companies there's hidden ROI waiting to be found in 2017 Email Marketing Budget Allocations. Innovative. Game Changing. Transitional. ^^ These are all terms that should come to mind when you think about your 2017 Email Marketing Budget. I've long w...
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